Shiseido Company,limited · TSE:4911
Shiseido Company,limited — Shareholder Meeting (2026)
37 slides from Shiseido Company,limited's shareholder meeting presentation, Mar 26, 2026
Slide 1: Shifting Beyond Rebuilding the Foundations Toward Growth
Shifting Beyond Rebuilding the Foundations Toward Growth Kentaro Fujiwara Representative Corporate Executive Officer President and CEO
Slide 2: What I Value in Management
What I Value in Management Never postpone challenges Deliver on commitments Consistency
Slide 3: Changes Since Last Year's Annual General Meeting of Shareholders
Changes Since Last Year’s Annual General Meeting of Shareholders Launch of the 2030 Medium-Term Strategy Steady execution of reforms Commitment to shareholder returns
Slide 4: Delivering Stable Profit Growth Enabled by Diversified Regional Footprint
Delivering Stable Profit Growth Enabled by Diversified Regional Footprint % of Sales* Japan +6pts Americas / EMEA / Asia Pacific +7pts Japan Americas EMEA Asia Pacific China & Travel Retail 2021 2023 2025 * 2025 vs. 2021, excluding the impact of FX and business transfers
Slide 5: Creating a Virtuous Growth Cycle through Targeted Investment in High-profit Brands
Creating a Virtuous Growth Cycle through Targeted Investment in High-profit Brands % of Sales from Core + Next brands*1 +9pts*2 68% 77% Core Next Others 2021 2023 2025 *1 Core: SHISEIDO, Clé de Peau Beauté, NARS Next: ELIXIR, ANESSA, narciso rodriguez, ISSEY MIYAKE PARFUMS, Zadig&Voltaire, Dr. Denni
Slide 6: Transforming into Lean Organization; Boosting Productivity
Transforming into Lean Organization; Boosting Productivity for Stronger Competitiveness Net Sales per Employee Approx.+30%* 37 Net Sales per Employee (million yen) 32 29 2021 2023 2025 * 2025 vs. 2021
Slide 7: Beauty Innovations for a Better World
BEAUTY INNOVATIONS FOR A BETTER WORLD Vision By connecting with people, pursue, create and share new beaut enriching everyone’s lives
Slide 8: — ft ty — ABW SEL<
— ft ty — ABW SEL< In every moment, in every life Beauty
Slide 9: 2030 Medium-Term Strategy: Maximizing Brand Value
2030 Medium-Term Strategy: Maximizing Brand Value
Slide 10: Driving Competitive Advantage through Profitable Innovation
Driving Competitive Advantage through Profitable Innovation Yosuke Tojo Corporate Executive Officer Chief Innovation Officer Global Technology Officer
Slide 11: Unrivaled R&D Capabilities: 33 IFSCC Awards
Unrivaled R&D Capabilities 33 IFSCC* Awards – The Most in the World 33 Number of Awards at IFSCC Congresses: Comparison with IFSCC Congress 2025 Cannes Domestic/Overseas Competitors Shiseido Competitors Group *The International Federation of Societies of Cosmetic Chemists
Slide 12: Swiftly Delivering the Latest Technologies to Consumers
Swiftly Delivering the Latest Technologies to Consumers No.1 in Best Cosmetics Awards from Japan’s Big Three Beauty Magazines for Three Straight Years 2018 2019 2020 2021 2022 2023 2024 2025 Company A Company B Company C Company D Company E Shiseido * Total number of 1st–3rd place awards in the Over
Slide 13: Accelerating Profitable Innovation
Accelerating Profitable Innovation Leverage as the Brand Core Deploy Key Technologies Across Brands Further Creation of New Categories
Slide 14: Leverage as the Brand Core
Leverage as the Brand Core 25Q3決 算資料 使用 SHISEIDO Clé de Peau Beauté NARS ELIXIR “Immunity inspired “Skin Intelligence" “Skinification" "Collagen Science" slow aging"
Slide 15: Deploy Key Technologies Across Brands
Deploy Key Technologies Across Brands ～2024 2025 Micro needle Second Skincare Skin Dark Spots Fluid A string of new product Lifecycle Absorption Spots Technology launches featuring Wrinkles Retinol TripleLock ≥10 leading-edge technologies Technology Anti- Sagging gravity science V underway Suncare M
Slide 16: Further Creation of New Categories
Further Creation of New Categories Beauty Checkup Co-creation with Consumers “fibona”
Slide 17: Brands Are the Driving Force of Our Future
Brands Are the Driving Force of Our Future Mizuki Hashimoto Corporate Executive Officer Chief Brand Officer
Slide 18: Enhancing the Brand Portfolio Strategy
Enhancing the Brand Portfolio Strategy
Slide 19: Sharpening Brand Value
Sharpening Brand Value Launch Powerful New Products Leveraging Each Brand's Strengths and Uniqueness
Slide 20: Sharpening Brand Value
Sharpening Brand Value Launch Powerful New Products Leveraging Each Brand's Strengths and Uniqueness
Slide 21: Addressing Key Challenges: Drunk Elephant Turn Around
Addressing Key Challenges Drunk Elephant Turn Around
Slide 22: Expanding into New Categories and Domains
Expanding into New Categories and Domains Investments for Medium-to-Long-Term Growth
Slide 23: Powerfully Backing Growth with Financial Discipline
Powerfully Backing Growth with Financial Discipline Ayako Hirofuji Representative Corporate Executive Officer Chief Financial Officer
Slide 24: Core Operating Profit Delivered on Initial Plan for First Time in 4 Years
Core Operating Profit Delivered on Initial Plan for the First Time in 4 Years Initial Plan Actual ¥36.5 ¥44.5 billion billion
Slide 25: Three Pillars of Our Financial Strategy
Three Pillars of Our Financial Strategy Targeted Maximize Financial Investments Earning Discipline for Growth Power
Slide 26: 2030 Financial Goals
2030 Financial Goals Achieve Above-Market Growth and Ensure Returns Exceed Cost of Capital Profitability Capital Efficiency Cash Generation Core Operating Margin ROIC ROE Free Cash Flow ≥10％ ≥10％ ≥12％ ≥ ¥100Bn
Slide 27: 2026 Outlook: Steady Improvement in Earning Power
2026 Outlook Steady Improvement in Earning Power Core OP Margin ROIC*1 ROE Free Cash Flow*2 (Billion Yen) 7% 67.0 7% 5% △1.7％ 0.6％ △2.0％ △6.6％ 13.6 66.5 3.7％ 4.6％ 2024 2025 2026 2024 2025 2026 2024 2025 2026 2024 2025 2026 *1 Calculated using the statutory effective tax rate for 2024 and 2025. *2 Ex
Slide 28: Enhancing Shareholder Returns
Enhancing Shareholder Returns Annual Dividend of ¥60 Backed by Stronger Cash Generation 60 Dividend/share (Plan) ■Year-end (yen) 40 40 30 ■Interim (yen) 10 (Plan) 20 (Plan) 30 20 30 2024 2025 2026
Slide 29: Towards Sustainable Growth
Towards Sustainable Growth
Slide 30: AI/Digital Strategy
AI/Digital Strategy Accelerating AI Utilization Customer Value Operational Experience Creation Excellence and Loyalty
Slide 31: Sustainable Value Creation
Sustainable Value Creation Society：Creating social value Environment：Transforming through DE&I to circular manufacturing
Slide 32: Elevate Brand Power
Connecting Our People with Shiseido JIN’s Core Values, Maximizing Strengths Value Creation Capability ⚫R&D ⚫Production technology and quality assurance Elevate Shiseido JIN Synergy Brand Power people Value Communication Capability ⚫ Creative ⚫ Hospitality experience
Slide 33: The Shiseido Way
The Shiseido Way Redefining Shiseido JIN (People) as Value Drivers The Shiseido Way Our Foundation Inspired by nature, attentive to everyone Our Work Let the product speak for itself Our Evolving Style Keep changing to remain true to ourselves Our Approach Appreciate dilemmas while rising to achieve
Slide 34: Global Leadership Team
Global Leadership Team
Slide 35: Strive to Achieve Targets for 2026
Strive to Achieve Targets for 2026: Unwavering Commitment to Maximizing Corporate Value Net Sales Core OP Core OP Margin (Billion Yen) 970.0 990.0 ≥10% 69.0 7.0% 44.5 4.6% 2025 2026 2030 Actual Outlook Target
Slide 36: — BR — A RUG
— BR — A RUG In every moment, in every life Beauty
Slide 37: Shiseido
SHISEIDO