Tinybeans Group Ltd · ASX:TNY

Tinybeans — Corporate Update (November 2019)

23 slides from Tinybeans's corporate update, Nov 13, 2019

1. Slide 1: The intersection of family + technology: Innovation Update

   For personal use only The intersection of family + technology Innovation Update Nov 13, 2019

2. Slide 2: Tinybeans team: Executive

   Tinybeans team Executive For personal use only EDDIE GELLER SARAH-JANE KURTINI MARIA (BING) CENTINO JASON BOWMAN Chief Executive Officer Head of Product Marketing Head of Finance Head of Brand Revenue STEPHEN O’YOUNG GRADY EDELSTEIN MEGAN HARPER ULA MIKUS Head of Product/CTO Head of Brand Partnerships

3. Slide 3: Powering intimate connection

   For personal use only Powering intimate connection Family is sacred. We are a private and 100% brand-safe network of 3.6 million millennial parents and their family members

4. Slide 4: Targeting “mums” is no longer good enough

   Targeting “mums” is no longer good enough Parents expect you to know exactly who they are For personal use only 2 Dads 2nd Time Mum Two Dads New Mum Working Mum are willing to share data for a 83% personalized experience Source Accenture 2018

5. Slide 5: We know and understand your family

   Dad Grandma For personal use only Friends Grandpa Mom It takes a village We know and understand your family

6. Slide 6: Business Vision

   For personal use only Business Vision

7. Slide 7: Product Strategy

   For personal use only Product Strategy Stephen O’Young Sarah-Jane Kurtini Head of Product and CTO Head of Product Marketing

8. Slide 8: Identifying patterns: Smarter Recommendations

   Identifying patterns Smarter Recommendations For personal use only

9. Slide 9: Deeper understanding of parenting mindsets: Polls

   Deeper understanding of parenting mindsets Polls For personal use only

10. Slide 10: Launching our first e-commerce feature: The Holiday Wishlist

    Launching our first e-commerce feature The Holiday Wishlist For personal use only

11. Slide 11: Extending the Tinybeans ecosystem

    Extending the Tinybeans ecosystem Our first 3rd-party integration For personal use only

12. Slide 12: Brand Partnerships

    For personal use only Brand Partnerships Grady Edelstein Head of Brand Partnerships

13. Slide 13: Influencing purchase

    For personal use only Influencing purchase Consumers are overwhelmed by choice. We natively introduce the right content, products, and brands to the right families at their precise moment of need.

14. Slide 14: Empty nesters, full wallets

    Empty nesters, full wallets The grandparent economy For personal use only 40% Of all baby product purchasers live in households without children $179B Grandparents annual spending on grandchildren Source: Mobile Purchasers & Influencers Report. Google / Ipsos MediaCT, Ipsos Online Omnibus; AARP.

15. Slide 15: Making brands smarter

    For personal use only Making brands smarter Brands are looking for new ways to capture the market. We translate consumer characteristics, opinions and behaviors, into actionable strategic insights.

16. Slide 16: Unspoken Insights

    Beauty consumer Overview For personal use only Teething Unspoken Insights • Anonymous analysis ensures that none of iPhone user our members’ data or memories are EVER shared or made public • Gain a deeper understanding of the mom mindset while she is actually in the moment • Leverage image and text

17. Slide 17: Brand Marketing

    For personal use only Brand Marketing Megan Harper Head of Brand Marketing

18. Slide 18: Creating Buzz!

    For personal use only Creating Buzz! • Ambassador program • Brand activation events • Baby registry collaborations 0 • Media content partnerships

19. Slide 19: Creating a Community

    For personal use only Creating a Community

20. Slide 20: Growing parents’ trust in Tinybeans product recommendations

    Growing parents’ trust in Tinybeans product For personal use only recommendations

21. Slide 21: Summary

    Summary For personal use only • Building for long term sustainable growth • Key new features will drive growth, engagement & revenues into 2020 • Growing the brand buzz

22. Slide 22: Open Q&A

    For personal use only Open Q&A

23. Slide 23: Corporate information

    Corporate information For personal use only Tinybeans Group Ltd L1, 26--28 Wentworth Ave Surry Hills NSW 2010 www.tinybeans.com investors@tinybeans.com @tinybeanskids DISCLAIMER This presentation is provided for information purposes only. The information in this presentation is in a summary form, do

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