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WildBrain : Strawberry Shortcake spreads sweetness worldwide with new experiential activations and licensing collaborations
WildBrain : Strawberry Shortcake spreads sweetness worldwide with new experiential activations and licensing
About this update from Wildbrain Ltd.
1 minute ago 4 min read New collaborations for Strawberry Shortcake include FAO Schwarz, CAKE PICNIC, Festival Flores y Jardines (FYJA), Birdie Bean and more Visit WildBrain during Las Vegas Licensing Expo at its dedicated Franchise booth (#M194) Toronto - April 30, 2026 - WildBrain, a global leader in family entertainment, is expanding the global reach of its beloved Strawberry Shortcake franchise with a vibrant international program of immersive brand activations and cross-category licensing partnerships, bringing Strawberry's message of friendship, creativity and sweetness to fans around the world. These new partnerships follow WildBrain's recent announcement unveiling a vibrant slate of new original content featuring a CG refresh of classic Strawberry Shortcake, rolling out across WildBrain's digital network.Serving up sweet experiences across North America WildBrain is bringing the world of Strawberry Shortcake to life through sweet experiential activations to connect with fans across North America. The tour kicked off in New York City through a new partnership with iconic toy retailer FAO Schwarz, featuring a 60-day swing shop and window takeover at the world-famous Rockefeller Center. Launched April 8, the activation spotlights Strawberry Shortcake and her "berry besties" through a curated assortment of products and eye-catching displays that celebrate the brand's sweet world and enduring charm. Also in April, Strawberry Shortcake headed to San Diego for a delicious debut with CAKE PICNIC, the global community event with one simple rule-no cake, no entry. Held on April 25 at the Museum of Contemporary Art San Diego, the gathering welcomed approximately 150 home bakers for a joyful celebration of cake, community and creativity. As the centerpiece, celebrity baker Ashley Holt (Bake Squad,Chopped) unveiled a five-foot, multi-tiered cake sculpture inspired by Strawberryland, featuring Strawberry Shortcake alongside her cat Custard and berry besties Orange Blossom and Huckleberry Pie. Holt was onsite putting the finishing touches on her creation and greeting guests, joined by the Strawberry Shortcake mascot, who handed out branded tote bags emblazoned with Strawberry's motto "Baking the world a better place!". Next, Strawberry Shortcake travels to Mexico City to take part in FYJA (Flowers and Gardens Festival), one of the city's most anticipated annual ...