Business
WildBrain : provides an update on strategic focus to advance growth priorities
WildBrain : provides an update on strategic focus to advance growth
About this update from Wildbrain Ltd.
1 minute ago 6 min read Toronto - May 8, 2026 - WildBrain Ltd., a global leader in family entertainment, today outlined a refined strategic focus as it advances its priority to harness the greatest opportunities for sustainable growth across its business.Left to right, top: Maarten Weck & Stephanie Betts; bottom: Kate Smith & Ben PeaceWildBrain's strategy is centred on growing the long-term value of its intellectual property by driving fandom for entertainment franchises on a global scale through brand activations and partnerships, consumer products licensing, location-based entertainment, world-class content production, and scaled distribution through its leading channel network. To support this 360° strategy, WildBrain has recalibrated its three strategic pillars under the new names Franchise and Global Licensing, Content, and WildBrain Network-backed by a seasoned leadership team to drive growth. "At heart, WildBrain is a franchise-led company, built around some of the world's most beloved kids and family brands. As we continue to build on our proven 360-degree strategy, we are sharpening our focus on the greatest opportunities for sustainable growth. That focus is driving stronger execution across our owned franchises and licensing partners at WildBrain CPLG, our world-class content engine, and the ongoing scale and evolution of the WildBrain Network. With a clean balance sheet and a strong leadership team in place, we are investing with confidence and momentum as we position WildBrain for its next phase of growth." Josh Scherba, President and CEO, WildBrainFranchise and Global Licensing The Franchise and Global Licensing pillar is a key growth driver for WildBrain, comprising the Company's expertise across franchise management, global partnerships, consumer products licensing, and location-based entertainment. This includes WildBrain's management of its owned entertainment franchises, such as Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, In the Night Garden, Inspector Gadget, and Degrassi. It also includes the activities of the Company's global licensing agency, WildBrain CPLG, a trusted partner representing WildBrain's own and partner brands across major territories worldwide. Highly experienced executive Ben Peace has rejoined WildBrain to lead the Franchise arm of this pillar as Executive Vice President, Franchise. Peace leads WildBr...