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WildBrain : Miraculous Corp Expands WildBrain CPLG’s Remit to Drive Location-Based Entertainment Growth Outside the Americas
WildBrain : Miraculous Corp Expands WildBrain CPLG’s Remit to Drive Location-Based Entertainment Growth Outside the
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5 minutes ago 4 min readGround Control Entertainment to Expand Miraculous® Family Entertainment Center Footprint in the Middle East with Two New Saudi Arabia LocationsHollywood, CA (June 8, 2026)- Miraculous Corp, the global entertainment powerhouse behind the beloved Miraculous® franchise, today announced an expanded partnership with WildBrain CPLG, a trusted licensing partner for leading brands worldwide, to drive location-based entertainment growth outside of the Americas. This new representation builds on WildBrain CPLG's recently extended remit to lead licensing efforts for Miraculous Corp outside the Americas, strengthening a 6-year alliance in GAS. Under the previously announced multi-year licensing agreement, which commenced on October 1, 2025, WildBrain CPLG is accelerating consumer products programs in multiple key markets across EMEA and Asia-Pacific, with a focus on long-term brand development across key categories. Broadcast partner TF1 continues as the agent for France, maintaining local expertise and brand continuity. With the expanded LBE remit, WildBrain CPLG will now also spearhead location-based entertainment opportunities for Miraculous, unlocking new immersive experiences and bringing the brand to life for fans across EMEA and APAC. Separately and independently from WildBrain CPLG's representation activities, Miraculous Corp is expanding its Miraculous® Family Entertainment Center footprint in the Middle East through a direct agreement with Ground Control Entertainment, with new locations planned for Jeddah and Mecca in Saudi Arabia following the previously announced Doha flagship opening in August 2026. "Location-based entertainment is an increasingly important part of how we connect fans to the world of Miraculous," said Roz Nowicki, Global Head of Consumer Products, Miraculous Corp. "Following the success of MOIR's recently launchedMiraculous Experience: Superhero Training in Paris, and our partnership with Ground Control to launch three new attractions across the Middle East, we're excited to expand these immersive experiences with a partner that has already demonstrated strong momentum in the LBE space. WildBrain CPLG's growing expertise in themed attractions, exhibitions and experiential entertainment makes them an ideal collaborator as we continue to grow the franchise globally." "As location-based entertainment continues to re...