2012-11-19-SinoMedia's Contract Value for the 2013 CCTV Primetime Advertisement Resources Auction Exceeds RMB 1.8 billion

(19 November 2012 - Hong Kong) - SinoMedia Holding Limited ("SinoMedia", together with its subsidiaries, known as the "Group"; stock code: 623), a leading media corporation in China, announced today that the Group purchased for its clients advertising time slots worth approximately RMB1.81 billion in the 2013 China Central Television Station ("CCTV") primetime advertising resources auction, representing an increase of 28% as compared to last year. Its market share also experienced growth from 9.8% in 2012 to 11.4% in 2013.
CCTV's auction value recorded a 19-year high with the total auction sales amounting to RMB15.88 billion, up 11.4 % or RMB1.62 billion as compared to RMB14.26 billion last year. As one of the largest and most qualified advertising agencies of CCTV, SinoMedia continuously to maintain its leading position in the integrated brand communication services. In this auction, over 50% of successful bids for the finance and insurance industry were through contracts with SinoMedia.
Commenting on the auction results, Ms. Liu Jinlan, CEO of SinoMedia said, "The Group's market share in CCTV's auction sales has been constantly increasing. It was mainly attributable to strengthening of its media strategic services. Leveraging on years of experience in auction, the large-scale third-party database and a professional expert team, together with our accurate steering in the trend of brand communication and unique analysis in the auction resources, industry and competitors, the Group successfully optimised the investment returns of its clients."