New beauty concept store will help women discover their own beautiful with an unprecedented selection of premium brands and unparalleled service
TORONTO, Sept. 2 /CNW/ - Shoppers Drug Mart Corporation (TSX:SC) today announced that beginning this November, it will reveal its innovative and exciting new retail beauty concept store: Murale(TM).
Murale, a name that is distinctive, expressive and highly suggestive of art and beauty, will be a new beauty destination for those seeking unparalleled service and access to the world's best beauty brands. Emphasis on advanced dermatological skin care and luxury beauty, an elevated level of expertise, personal service and unbiased advice will come together in an atmosphere that caters to creativity and accessibility.
"Murale is a beauty masterpiece that will give access to the most innovative and leading beauty products, services, consultation, and advice," says Jurgen Schreiber, President and CEO of Shoppers Drug Mart. "In developing this concept we truly had no boundaries or borders, allowing us to select the finest products and expert services in beauty."
The Company plans to launch two stores prior to the end of 2008. The first highly anticipated Murale will open in the nation's capital, Ottawa, in Place D'Orleans this November. The concept's premiere in Ottawa will be followed closely by the opening of Murale's first flagship store in the prominent Galerie Place Ville-Marie in Montreal.
Murale Beauty Brands
Showcasing the best beauty brands from around the globe, Murale will house over 200 select dermatological, luxury beauty, fragrance and niche brands. Leading the way in prestige cosmetics, Murale will feature trusted and sought after brands. Within the dermatological and niche categories, Murale will debut exciting new lines never before available in Canada and some first to North America.
"Luxury beauty isn't about price, it's about how a product makes you feel inside and out," says Shelley Rozenwald, President, Murale. Staying true to that philosophy, Murale's collection of brands will appeal to differing tastes and price points.
Murale Beauty Service
In addition to providing the best in global beauty brands, what will set the Murale shopping experience apart is the elevated level of expertise available. Everyone's taste and definition of luxury beauty is unique. Offering unbiased beauty advice, the Murale Beauty and Fragrance Experts and Makeup Artists will be committed to finding the right brands, palettes, and fragrances to suit each customer's personal beauty needs and will also provide professional tips for flawless application. Focused on personalized consultation, Murale's highly-trained, professional service advisors, including a diverse skin care team, comprised of an Aesthetician, a Pharmacist and a Skin Care Professional, will offer a level of service unparalleled in the industry.
"We're passionate about helping everyone find their own beautiful," adds Rozenwald. "With the team we've created we can prescribe a personal beauty formula, whether it be selecting a new shade for the season or developing a thorough skin care regime, for everyone that walks through Murale's door."
Murale Beauty Environment
Murale's design is sleek, elegant, contemporary, and inviting with ample space for customers to touch, feel and discover the extensive range of beauty products, as well as interact with the experts. The result is a unique and inviting shopping experience that promises to delight, surprise and inspire.
About Shoppers Drug Mart
Shoppers Drug Mart Corporation is one of the most recognized and trusted names in Canadian retailing. The Company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Quebec). With more than 1,090 Shoppers Drug Mart and Pharmaprix stores operating in prime locations in each province and two territories, the Company is one of the most convenient retailers in Canada. The Company also licenses or owns more than 15 medical clinic pharmacies operating under the name Shoppers Simply Pharmacy (Pharmaprix Simplement Sante in Quebec). As well, the Company owns and operates 65 Shoppers Home Health Care stores, making it the largest Canadian retailer of home health care products and services. In addition to its retail store network, the Company owns Shoppers Drug Mart Specialty Health Network Inc., a provider of specialty drug distribution, pharmacy and comprehensive patient support services, and MediSystem Technologies Inc., a provider of pharmaceutical products and services to long-term care facilities in Ontario and Alberta.