May 11 2026 For immediate release CARNABY STREET SET TO WELCOME EME STUDIOS SET FOR UK DEBUT Shaftesbury Capital has announced the signing of streetwear brand Eme Studios, set to open at 57 Carnaby Street. The arrival will mark the brand's UK debut and its first permanent store outside of Spain.
Eme Studios was born in Spain in 2018, inspired by modern streetwear aesthetics and culture. The brand currently operates physical locations in Madrid, Barcelona, and Valencia, and trades online in over 100 countries. The new 1,500 sq ft Carnaby Street store will feature a refined collection of men's, women's, and unisex pieces, including knitwear, jackets, and other apparel. The chic and timeless interior will translate the brand's signature aesthetic, fostering a sense of exclusivity.
The brand's decision to enter the UK market with a first-ever bricks-and-mortar store reflects Eme Studios' strategic expansion, targeting Soho for its reputation as a world-famous shopping and cultural hub, and successful launchpad. Eme Studios follows in the footsteps of several international brands that started their UK journey in Soho, including the likes of Adidas Originals, Axel Arigato, Autry, and Alohas.
Eme Studios will sit at the Southern gateway of Carnaby Street, joining other high-calibre brands, Farm Rio, TALA, and the recent addition of Edikted. The new 4,800 sq ft store for the latter also marked a UK debut, and first location outside of the US, bringing its signature street-style and runway-inspired womenswear to the heart of Soho.
-Ends-For further information, please contact: carnabyandsoho@averpr.com
Notes to EditorsAbout Shaftesbury Capital
Shaftesbury Capital PLC ("Shaftesbury Capital") is the leading central London mixed-use REIT and is a constituent of the FTSE-250 Index. Our property portfolio under management, valued at £5.4 billion, extends to 2.8 million square feet of lettable space across the most vibrant areas of London's West End. With a diverse mix of shops, restaurants, cafés, bars, residential apartments and offices, our destinations include the high footfall, thriving neighbourhoods of Covent Garden, Carnaby, Soho and Chinatown. Our properties are close to the main West End Underground stations and transport hubs for the Elizabeth Line. Shaftesbury Capital shares are listed on the London Stock Exchange ("LSE") (primary) and the Johannesburg Stock Exchange ("JSE") (secondary) and the A2X (secondary).
Our purposeInvesting to create thriving destinations in London's West End where people enjoy visiting, working, and living.
Our valuesWe have a set of values that are fundamental to our behaviour, decision making and the delivery both of our purpose and strategy: Act with integrity; Take a creative approach; Listen and collaborate; Take a responsible, longterm view; and Make a difference.
About SohoSoho is a world-famous shopping and dining destination in the heart of London's West End, synonymous with culture, creativity and innovation. Made up of one square mile of vibrant interconnecting streets including the globally renowned Carnaby Street, it's home to a multi-dimensional mix of international flagships, independent boutiques and innovative, new concept stores. The epicentre of London's dining scene, its unique day-to-night hospitality offer comprises high-quality restaurants, cafés, bars and pubs.
ThisisSoho.co.uk / @ThisisSoho
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