Business
Root Insurance Launches 24-Hour Agent Appointment Program, Setting New Industry Standard for Speed
Independent agents can now go from application to first sale within 24 hours, reducing a multi-week onboarding process to a single day COLUMBUS, Ohio, April
About this update from Root, Inc.
Independent agents can now go from application to first sale within 24 hours, reducing a multi-week onboarding process to a single day COLUMBUS, Ohio, April 29, 2026 (GLOBE NEWSWIRE) -- Root (NASDAQ: ROOT), the leading technology company in car insurance, today announced the launch of its 24-hour agent appointment program, enabling independent insurance agents to complete onboarding and begin selling policies in as little as one day. Key Highlights Independent agents can get appointed and start selling within 24 hoursRoot has appointed more than 7,500 agents since launching~2,400 agents added in 2026 alone Why This MattersTraditional insurance carrier onboarding often takes weeks, slowing down agency growth and limiting access to new markets. Root Insurance’s 24-hour agent appointment program compresses this process into a single-day, fully digital experience, giving independent agents faster access to revenue opportunities. A Faster, Simpler Agent ExperienceSince launching the program in 2025, Root Insurance has rapidly scaled its agent network by combining automation, digital contracting, and streamlined underwriting workflows. Qualified agents can fast-track their access to Root by requesting an appointment online and completing the accelerated vetting process within 24 hours. “We built this program to give independent agents a true competitive advantage,” said Jill Kellett, Senior Vice President of Product at Root Insurance. “By prioritizing speed and simplicity, we’re helping agents access new revenue opportunities almost instantly.” Built for All Independent AgenciesRoot Insurance designed the program to lower traditional barriers to entry, making it easier for: Small and mid-sized agencies to compete by closing the gap between scale and product accessAgencies to expand carrier access quicklyAgents to move at the pace of modern business while still meeting rigorous market standards National Agent NetworkRoot Insurance continues to expand its independent agent channel as part of its broader strategy to modernize insurance distribution. Currently, 15,000+ independent agents are appointed with Root4,000+ agencies are approved to sell Root policiesActive in most states where Root writes business The program gives agents access to a specialized portal that delivers fast, accurate, and bindable quotes, helping agents serve customers more efficiently. The ...