Business
Root and Hugo Partner to Expand Access to Affordable Car Insurance for Drivers Seeking Greater Flexibility
Root and Hugo Partner to Expand Access to Affordable Car Insurance for Drivers Seeking Greater Flexibility
About this update from Root, Inc.
New integration combines Hugo’s flexible liability insurance with Root’s technology-driven full coverage offering COLUMBUS, Ohio, June 04, 2026 (GLOBE NEWSWIRE) -- Root (NASDAQ: ROOT), the leading technology company in car insurance, and Hugo, the first pay-at-your-pace liability insurance, announced today a new partnership that expands access to affordable full coverage options and creates a simpler path for drivers to find coverage that fits both their needs and budget. Root will serve as an expanded full coverage option for Hugo customers, giving drivers access to coverage that complements Hugo's industry leading liability insurance payment options. The new integration connects customers seeking full coverage with Root’s instant, personalized insurance offering through Hugo’s modern digital experience. By expanding access to coverage options, the partnership gives drivers more choice and flexibility as they evaluate insurance solutions that align with their unique circumstances at the moment they’re making decisions, without sacrificing value or convenience. "Hugo is helping make insurance more accessible by meeting customers where they are and offering greater flexibility in how they purchase and manage coverage," said Jason Shapiro, Senior Vice President of Business Development at Root. "By partnering with Hugo, we're able to bring Root's personalized approach to pricing and our commitment to affordability to more drivers." For many drivers, traditional insurance products and payment structures don’t align with how they manage their finances. Hugo has built a differentiated insurance model around addressing that challenge with flexible payment options that fit real budgets, while Root has reimagined insurance pricing through technology that better matches rates to individual risk. "Hugo exists for drivers who've been underserved by traditional insurance," said Seth Rediger, Head of Distribution at Hugo. "With Hugo, drivers can get covered in a way that actually fits their life. They pay at their own pace and manage their account right from their phone. Root approaches insurance the same way we do, by putting the customer first and building around what they actually need to thrive. This partnership puts additional full coverage options in front of the customers who need them most." This collaboration reflects Root’s continued investment in partnership...