PRESSR: UAE Media Council awards Presight contract to launch smart platform for media services and AI-powered content monitoring

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Abu Dhabi, UAE – The UAE Media Council (UAEMC) today signed a contract with Presight – the UAE’s leading global big data analytics company powered by AI – during the ‘Make it in the Emirates’ event. The new agreement is for the Unified Media AI and Analytics Platform: a next-generation solution designed to regulate and assess media content prior to publication.Designed to support the UAEMC’s national regulatory mandate, the platform provides a single, AI-powered environment to analyze, inspect, and validate media content that is pending release such as books, films, artworks, and more. This ensures accelerated, thorough and accurate reviews of content that aligns with UAE laws, values, and standards before reaching the public.The platform aggregates disparate datasets from agencies and licensing bodies across the media ecosystem, providing access to a centralized, AI-enabled capability to make data-driven decisions efficiently and ethically. It offers advanced tools for searching, analyzing, filtering, and collaboration in real time.His Excellency Mohammed Saeed Al Shehhi, Secretary General of the UAE Media Council, stated: “The launch of the Unified Media AI and Analytics Platform in collaboration with Presight marks a transformative milestone for the UAE’s media regulatory landscape. As the first-of-its-kind in the region, this platform embodies the Council’s commitment to proactive, AI-driven governance — a bold step toward ensuring that all content pending publication upholds the UAE’s legal, ethical, and cultural standards.”“This initiative is not just a technological leap; it’s a practical realization of the UAE Strategy for Government Services, where digital excellence is placed in service of the public. By integrating real-time data analytics with intuitive regulatory tools, we are streamlining processes, improving consistency, and elevating the quality and pace of decision-making across the sector.”“Embracing artificial intelligence as a foundational element in media oversight empowers us to better understand audience trends, enhance transparency, and future-proof media policy. At the UAE Media Council, we view AI not just as a tool, but as a driver of resilience, adaptability, and sustainability in a fast-evolving content landscape,” H.E. added.Concluding his remarks, H.E. the Secretary General said: “Through this platform, we are laying the gro...

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