PRESSR: National Media Office, Presight join forces to optimize UAE’s media ecosystem using applied AI

About this update from Presight Ai Holding Plc

​​​​​Abu Dhabi, UAE – The National Media Office (NMO) has announced a contract award for a strategic project with Presight, the UAE’s leading global big data analytics company powered by AI, to deploy artificial intelligence in support of narrative integrity, information governance and the UAE national media strategy.Unveiled at Make it in the Emirates 2025, the partnership is aligned with the NMO’s mandate to grow the UAE’s media ecosystem in support of national interests, empower a skilled generation to lead the country’s media industry, as well as strengthen regional and international standing. This partnership taps into Presight’s expertise in sovereign, generative AI capabilities to give the UAE a strategic edge in media situational awareness and insight-driven content strategies.As part of the initiative, Presight’s AI platform for the NMO will deliver real-time sentiment intelligence across billions of media data points daily, helping secure the UAE’s media ecosystem and align media messaging with national priorities.A vision for media excellenceIn a world of fast-paced, complex media dynamics, the UAE is seizing the opportunity to lead with innovation. This initiative centers on optimizing media ecosystems for national prosperity, enabling the NMO to consolidate its strategic vision, streamline coordination among media institutions, and amplify narratives aligned with national priorities – all through embracing cutting-edge AI technologies.Two workstreams: Insights and a centralized knowledge baseThe first workstream, AI-Driven Media Insights, will use AI to analyze sentiment, extract key narratives, and recommend evidence-based messaging frameworks for national use. The second, a Data Lake for Strategic Advantage, will consolidate UAE media assets and analytical insights into a unified data hub - supporting secure collaboration across the entire UAE media and government ecosystem in a previously unparalleled manner.Quantified benefits aligned with national goalsThese custom-built AI solutions for the NMO, developed in the UAE for the UAE, will have the potential for real quantified economic benefits from efficiency gains in manual work hours and automation. Other Presight AI solutions deployed elsewhere in the Emirates are estimated to have achieved over AED 1 billion in annual efficiency gains, more than two million labour-hours saved, and 100% ...

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