NYSE: MMA Reports Record Q1 BJJLink Activity As Student Check-ins Surpass 1.42 million Since Inception

About this update from Mixed Martial Arts Group Limited

Highlights New York, NY, April 23, 2026 (GLOBE NEWSWIRE) -- Mixed Martial Arts Group Limited (NYSE American: MMA) (“MMA” or the “Company” and doing business as MMA.INC), a technology driven ecosystem at the forefront of the global combat sports industry today reported record student training activity across its BJJLink platform, with 216,176 BJJ student check-ins recorded in Q1 2026, up 105% from 105,580 in Q1 2025. BJJLink student check-ins have increased sharply over the past three years, rising from 34,578 in Q1 2023 to 69,392 in Q1 2024, 105,580 in Q1 2025 and 216,176 in Q1 2026. This represents 6.3x growth over the period and an implied compound annual growth rate of approximately 84%. In aggregate, BJJLink has now captured more than 1.4 million verified check-ins since inception, underscoring the rapid accumulation of real world participation data across the MMA.INC platform. This acceleration reflects more than platform growth. It demonstrates MMA.INC’s increasing ability to digitize real world participation across a historically analogue training environment. Each check-in represents a verified unit of training activity. Captured at scale, this data gives MMA.INC a powerful behavioural intelligence layer across its global academy network, enabling the Company to measure training frequency, retention patterns and user progression, while supporting more effective engagement strategies and improved customer lifetime value outcomes. Importantly, this check-in data also creates a direct foundation for monetization. As participation data becomes richer and more structured, MMA.INC is better positioned to deploy features and commercial models that increase training frequency, improve retention and drive incremental monetization across software subscriptions, embedded payments, commerce, promotions and partner-led initiatives. The Company’s previously announced loyalty and rewards framework is fundamentally dependent on capturing and verifying real world participation at scale. The rapid growth in BJJLink check-ins represents the growth of this data layer, providing a measurable and auditable record of user activity that can underpin rewards, incentives and participation-linked monetization across the ecosystem. Within this framework, check-ins function as the core behavioural input supporting gamification features such as streaks, rankings and achievemen...

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