NYSE: MMA Expands TrainAlta Internationally with UFC GYM Launch in Australia

About this update from Mixed Martial Arts Group Limited

Highlights New York, NY, April 29, 2026 (GLOBE NEWSWIRE) -- Mixed Martial Arts Group Limited (NYSE American: MMA) (“MMA” or the “Company” and doing business as MMA.INC), a technology driven ecosystem at the forefront of the global combat sports industry today announced that its TrainAlta programming has successfully commenced across five UFC GYM locations in Australia, marking the first international rollout of TrainAlta within the UFC GYM network beyond North America. TrainAlta is now live and operating within UFC GYM locations at Sydney CBD, Macarthur Square, Wetherill Park, Woolooware and Bankstown, where members are now participating in structured TrainAlta programs. The launch builds on TrainAlta’s established deployment across UFC GYM North America since 2023 and reflects continued alignment between MMA.INC’s programming platform and UFC GYM’s global training infrastructure. TrainAlta delivers structured, coach-led training systems designed to progress participants from entry-level through to advanced martial arts capability, while preserving the identity and coaching frameworks of partner gyms. The successful commencement of TrainAlta across UFC GYM Australia represents a meaningful step in scaling MMA.INC’s programming layer across an international gym network, increasing the consistency, quality and frequency of real-world training activity across partner locations. Importantly, this rollout further expands the structured participation layer of MMA.INC’s broader ecosystem. As more partner locations adopt repeatable training programs, the Company increases its ability to drive engagement, understand user behavior and support future monetization opportunities linked to participation, retention, loyalty and rewards. As highlighted in the Company’s recent BJJLink activity update, participation across MMA.INC’s broader platform continues to accelerate, with more than 216,000 training check-ins recorded in Q1 2026 alone. While TrainAlta and BJJLink operate across different parts of the ecosystem, both initiatives are converging on the same outcome: measurable, scalable participation across MMA.INC’s global network. By expanding TrainAlta into UFC GYM’s international footprint, MMA.INC is increasing the supply of structured training activity that underpins its broader platform strategy, supporting engagement, retention and the long-term development of i...

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