Embargoed 07:00 Wednesday 8th November 2006
INTERNATIONAL BRAND LICENSING PLC ANNOUNCES NEW USA LICENSE AGREEMENT FOR
ADMIRAL
International Brand Licensing Plc ("IBL") announces that it has signed a new
license agreement for its Admiral sports brand in the USA with the Axis Group.
The five year agreement, exclusive for the football clothing, footwear, and
equipment categories, will generate minimum royalties of almost $850,000 during
the term.
Tony Hutchinson, IBL Chief Executive, comments: "We are delighted to have
signed this agreement with the Axis Group for the USA. Axis has been the
Admiral licensee for Canada since 1994 during which time they have built
Admiral into the number one soccer kit brand in Canada, outselling all the
global and specialist competitor brands.
Axis already has warehousing and distribution facilities based in Atlanta, and
the excellent performance playing and training wear so successfully marketed in
Canada will have a perfect fit for the huge USA soccer market. This represents
a major development for Admiral in North America, and we are confident that
Axis will succeed in mirroring in the USA much of the success they have
achieved in Canada in the coming years."
Admiral is the official kit supplier to the England and Wales and West Indies
Cricket Boards as well as Leeds United Football Club, and is sold at JJB, Asda,
JD, Debenhams, and sports independents throughout the UK.
For further information please contact:
International Brand Licensing Plc
Tony Hutchinson 0041 79 468 9450
Adam Reynolds 020 7245 1100