Embargoed: 07.00hrs, Tuesday 17th October 2006
INTERNATIONAL BRAND LICENSING PLC
IBL ACQUIRES MUSCLE ATHLETIC SPORTS BRAND
International Brand Licensing Plc ("IBL") announces the acquisition of the
Muscle Athletic sports brand from Gibraltar based Herriott Investments Limited
for a cash consideration of £350,000.
Founded in 1973, Muscle Athletic was a popular gym/beach lifestyle brand in the
1970's and 1980's, before becoming dormant through several changes of
ownership.
Tony Hutchinson, IBL Chief Executive, comments: "We are delighted to have
acquired the global rights to Muscle Athletic, and very much look forward to
resurrecting the brand in key markets around the world. We will be developing
new mens' and ladies' collections of both performance and lifestyle product
that will combine today's trends with the retro imagery of the `70's.
Muscle Athletic presents a valuable addition to IBL's Admiral sportswear brand,
and we are confident that we will successfully build its distribution base both
through our existing network and through new licensee partners in a number of
major territories."
Admiral is the sponsor of the England and West Indies cricket teams, in
addition to Leeds United Football Club, and is sold in JJB, Debenhams, ASDA,
and sports independents throughout the country.
For further information contact:
International Brand Licensing Plc
Tony Hutchinson 0041-794-689450
Adam Reynolds 0207-823-1733
www.admiralsportswear.com