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Mattel Powers Up San Diego Comic-Con 2026 With Collectibles Available July 23
Mattel Powers Up San Diego Comic-Con 2026 With Collectibles Available July
About this update from Mattel, Inc.
Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced an extraordinary lineup of action figure collectibles and dolls from Mattel Creations exclusively first available at San Diego Comic-Con, celebrating the pop culture worlds of Netflix’s KPop Demon Hunters, as well as Monster High®, Universal Pictures and Amblin Entertainment’s Jurassic World™, and Masters of the Universe®. Unofficially dubbed “Pop Culture Power Picks” by Mattel’s resident toy experts, these action figures and dolls celebrate the characters, stories, and fandoms that continue to define pop culture. Each collectible will be available at the Mattel merchandise booth (#2945) at the San Diego Convention Center and on MattelCreations.com starting Thursday, July 23. Nick Karamanos, Senior Vice President, Action Figures, Preschool & In-Licensing at Mattel, said: “Pop culture is having an incredible moment, and Mattel is here to celebrate alongside some of the world’s biggest entertainment franchises and creative partners, from Masters of the Universe and Netflix’s KPop Demon Hunters to Jurassic World and Monster High. As the partner of choice for leading studios and talent, we’re always looking for new ways to bring these beloved worlds to life through innovation, storytelling, and design. This year, we wanted everyone to find something that speaks to them, while continuing to create meaningful, culturally relevant experiences for fans everywhere.” Products include: KPop Demon Hunters HUNTR/X Rumi, Mira, Zoey “How It’s Done” Collectible Set | SRP: $50 There’s nothing worse than your ramyeon getting cold because demons decided to ruin the vibe with their presence. HUNTR/X figures, in 4-inch scale and featuring shimmery, chibi-style details, know the feeling all too well, but these KPop Demon Hunters don’t skip a beat. Fans can take home the epic moment Rumi, Mira and Zoey defeat demon flight attendants mid-carb-load. After the successful battle, the jet is wrecked. They’ll have to jump. Right after one last bite. Because sealing the Honmoon is important, but finishing your ramyeon is non-negotiable. Monster High® Skullector™ Lagoona Blue™ Doll | SRP: $80 For this year’s San Diego Comic-Con, Monster High™ Ghouls Rule™ returns with Lagoona Blue™ hosting a masquerade at the Eerie Aqu...