Media & Advertising
Barbie Can Be Anything… Even A Stamp!
The U.S. Postal Service honored the possibilities and hope of Mattel's Inc.'s iconic Barbie® — played with, enjoyed and collected by countless fans of all ages — with a new series of 10 collectible stamps and introduced to some of the doll's most loyal fans at the annual National Barbie Doll Collectors Convention in Austin, TX, today.
About this update from Mattel, Inc.
Postal Service honors the limitless possibilities of beloved doll AUSTIN, Texas, July 11, 2026 /PRNewswire/ -- The U.S. Postal Service honored the possibilities and hope of Mattel's Inc.'s iconic Barbie® — played with, enjoyed and collected by countless fans of all ages — with a new series of 10 collectible stamps and introduced to some of the doll's most loyal fans at the annual National Barbie Doll Collectors Convention in Austin, TX, today. "The original Barbie stamp has been one of our most memorable and beloved stamps, with appeal felt by Barbie fans young and old," said Lisa Bobb-Semple, the Postal Service's director of stamp services. "As much as our customers loved that stamp, we wanted to feature a selection of the modern careers depicted across the decades during which Barbie has become the best-selling doll of all time." Created by Mattel Inc., a global play and family entertainment company, and introduced in 1959 as "The Original Teenage Fashion Model," Barbie quickly evolved into much more, becoming a symbol of limitless possibilities for generations of children. With an ever-expanding resume that now represents more than 250 careers and counting, Mattel's introduction of Barbie was groundbreaking and came to represent a modern view of womanhood in the mid-20th century. The new stamps pay tribute to the world's best-selling doll and its legacy of endless possibility, creativity and empowerment during the last 65-plus years. Top Row: In 1961, Barbie stepped into an early professional role as a registered nurse. The blond Barbie wears a white cotton nurse's uniform with a graduate nurse's cap, a blue cape and era-appropriate "cat-eye" glasses. Barbie became a surgeon in 1973. The Malibu Barbie on the stamp is equipped with a stethoscope and is garbed in light blue scrubs and mask, with blond hair peeking out from underneath a surgical cap. Two decades after Barbie first went to space, this 1986 astronaut suited up in a very '80s broad-shouldered spacesuit in hot pink and silver lamé, with a bubble-helmet worn over dark brunette hair. Firefighter Barbie arrived on the scene in 1995. The doll's turnout gear consists of yellow helmet, jacket, pants and a white "Barbie Fire Rescue 1" T-shirt. A red ribbon secures a blond ponytail. In the '90s, dinosaurs loomed large in every way. This brunette paleontologist Barbie, introduced in 1996, is equipped ...