Lifestyle
Mattel is Searching for the First Hot Wheels Tiniest Team Principal
EL SEGUNDO, Calif., May 19, 2026--Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced a global search for the first-ever Hot Wheels® Tiniest Team Principal™. One Tiniest Team Principal each from the United States, United Kingdom and Mexico will be chosen and flown with their families to Hot Wheels headquarters in El Segundo, Calif., where things get real. They will meet the design an
About this update from Mattel, Inc.
Entries to be judged by some of the biggest names in the automotive industry: Formula 1® President and CEO Stefano Domenicali, FIA Formula One World Drivers’ Champion 2009, Jenson Button, and General Manager & Head of Vehicles at Mattel Ted Wu EL SEGUNDO, Calif., May 19, 2026--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced a global search for the first-ever Hot Wheels® Tiniest Team Principal™. One Tiniest Team Principal each from the United States, United Kingdom and Mexico will be chosen and flown with their families to Hot Wheels headquarters in El Segundo, Calif., where things get real. They will meet the design and executive teams behind Hot Wheels and Formula 1®, test their instincts, and prove they can handle the pressure of picking and designing their very own Hot Wheels F1® die-cast car — all while stepping into an official ambassador role for the brand. The Hot Wheels Tiniest Team Principal will also receive VIP access to the Formula 1® Grand Prix in their home country. Entry period will open on May 20 through June 16 for what is quite possibly the most important role in racing for someone who still has a bedtime. The Hot Wheels Tiniest Team Principal™ was created for a leader who is obsessed with cars but cannot legally drive them, the kind of kid who treats track building like engineering, customization like a flex, and race day like everything is on the line. Starting today through June 16, parents or legal guardians can submit an entry video on TikTok or Instagram (see the Official Rules at mattel.com/hot-wheels-f1). Official winners will be announced on June 23. Entries will be reviewed by a panel that knows a thing or two about racing, including: Parents or legal guardians of kids between the ages of five and ten are invited to show their child has what it takes make big decisions at 1:64th scale and represent the number-one selling toy in the world.* One winner will be named the first-ever Hot Wheels F1® Tiniest Team Principal™ for their country and step into a role that turns imagination into authority. Ted Wu, General Manager and Global Head of Vehicles and Building Sets at Mattel said, "The task is simple. We are looking for someone who builds, rebuilds, and takes on every challenge. A kid with...