Financial Results
for the 1st Quarter of Fiscal Year Ending March 31, 2021
LANCERS, INC.
(TSE Mothers:4484)
August 13, 2020
Agenda
1
2
3
4
Company profile / Market trends
Results for the 1st quarter of fiscal year ending March 2021
Impact from COVID-19 pandemic
Forecast and strategies
for the year ending March 2021
© LANCERS, Inc. All Rights Reserved | 1 |
Vision / Company profile
Our Mission
Empowerment of Individuals
Our Vision
We will create a world where anyone can live their own workstyle, with the power of technology
Company | LANCERS, INC. | ||
name | |||
Business | Platform business | ||
Company | contents | ||
Founder and | |||
Profile | Yosuke Akiyoshi | ||
CEO | |||
Establishment | April, 2008 | ||
Staff | Approx. 200 employees* | ||
*) Employees include full-time employees (excluding those who are seconded to outside the Group, but including those seconded to the company within the Group) and | |||
temporary workers(part-time workers) | © LANCERS, Inc. All Rights Reserved | 2 |
Our Business
Providing matching services for freelancers since 2008. Contactless operations from ordering to managing projects and payments.
Clients
(Employers)
Benefits
- Being able to secure the necessary resources whenever needed
- Order can be placed for relatively low fees and shorter time
Freelancers
(Contractors)
Benefits
Being able to
- choose projects that fit their skills
- work whenever & wherever they want
- Increase income
© LANCERS, Inc. All Rights Reserved | 3 |
Business Models / Features
Online staffing*(OS), which offers jobs to specific individuals
is our main business model,
OS accounts for 90% of total GMV**.
Business
Model
Online Staffing (OS)
Select | Select a | |||||
Review | Start | |||||
specific | specific | |||||
work | ||||||
personnel | freelancer | |||||
or skills and | or skills and | |||||
request a | request a | |||||
job | job | |||||
Freelancers | ||||
Clients or our company | ||||
(Specified) | ||||
Crowd Sourcing(CS)
Select | Output | Job | ||
Job | ||||
one of | proposals | posting | ||
posting | ||||
the | ||||
proposals
Freelancers | ||||
Clients | ||||
(Anonymous) | ||||
Typical case
Unit price
GMV %
Development, designs, office work | Tasks, data entry | |||
High unit price | Approx. x4 | Low unit price | ||
90% | 10% | |||
*)Online staffing (OS) is an abbreviation for online staffing platform, and will be referred to as online staffing or OS. | 4 |
**)Gross Merchandise Value. | © LANCERS, Inc. All Rights Reserved |
Lancers' Strengths
A "reliable platform" where jobs with high added-value are offered.
Clients
Increase in
unit price per
company
Improved
continuation
rate
Creating jobs with high added-value and
higher unit price (OS related)
Technology to | The matching |
visualize | algorithm to |
"reliability" | utilize |
A platform to | "reliability" |
secure | |
"reliability" |
The structure to
increase and retain
"reliable" lancers
Freelancers
Opportunities for high value- added jobs
Increase in | ||
Increase in | ||
reliable | income | |
freelancers | per person |
Providing high-quality output due to the
increase in reliable freelancers
© LANCERS, Inc. All Rights Reserved | 5 |
Expansion of Markets
Expansion of "remote work x external human resources"
Areas and Occupations
Trend Expansion of freelance market
Increase in freelance population and ratio to the working population*
Approx.+13% | ||||
10.34 | million | |||
9.13 million | ||||
14% | 15% |
20152020
Recent change | New ways of work |
Approx. 70% of workers wish to continue to work remotely
even after the stat of emergency is lifted.**
Wish to
continue
70%
Wish to continue | Somewhat wish to continue |
Wish to work in the office | Unknown |
Prediction | Changes in the use of "remote x external human resources" by companies |
The range of use of "remote x external human resources" was limited to 1-2 job types for a
company, however the use of multiple job types will expand.
System development Video creation | Consulting | Accounting | Human resource |
*) Quoted from the "Freelance Survey 2020 Edition" conducted by our group in February 2020.
**)Quoted from "Study of Working from Home Due to COVID-19, 2020" by Security Protection Network Co., Ltd.6
© LANCERS, Inc. All Rights Reserved
Differences from Other Human Resource Services
Highly convenient in terms of human resource expertise,
completion online, and quick resource acquisition.
Expertise in HR
Providing highly
specialized personnel
Expertise: High
Completion online
Providing a workflow
that is completed online
Overwhelming speed
Providing resources
immediately when needed
High company: single a on Dependability
Employees | Freelancers | |||||
Work in the | Online | |||||
office | staffing | |||||
(Employees) |
Temp staff
/ Crowd contractors sourcing
Temporary
staffing
Expertise: Low
aonDependability | Job request to a freelancer |
Implementation | |
Escrow | |
(payment in advance) | |
single | of the project |
Lowcompany: | |
Inspection of the project | |
Evaluation
© LANCERS, Inc. All Rights Reserved
Start募of集 application開始
ー1w
ー2w
ー
ー
ー1M
ー
ー
ー
ー
ー2M
ー
ー
ー
ー3M
Temp | Employee | ||||||||
staff | |||||||||
1 | 2 | ||||||||
Matching | |||||||||
weeks | weeks | ||||||||
- | |||||||||
6 | |||||||||
from | to3 | ||||||||
1 | months | ||||||||
to day | |||||||||
week a | |||||||||
7 | |||||||||
Agenda
1
2
3
4
Company profile / Market trends
Results for the 1st quarter of fiscal year ending March 2021
Impact from COVID-19 pandemic
Forecast and strategies
for the year ending March 2021
© LANCERS, Inc. All Rights Reserved | 8 |
Summary for Q1 of FY2020 Ending March 2021
- GMV increased by 16.0% year-on-year, Net sales grew by 29.6%, Gross profit grew by 13.4%, which are steadily growing even in COVID-19 pandemic.
- Given the disclosed effects of COVID-19 pandemic, the 1Q earnings forecast progressed as planned, reaching 104.5% for net sales and 107.1% for gross profit.
- In light of the COVID-19 pandemic, SG&A expenses have been reduced by 16 million JPY from the forecast, resulting in a reduction in operating loss of 43 million JPY.
- As a result, we have made profits in June. Furthermore, in the 1st quarter, net income was reached profitable because of tax adjustment.
© LANCERS, Inc. All Rights Reserved | 9 |
What creates our value and KPI
Emphasizing expansion of GMV and Gross profit
representing our added value
Gross profit*
× | ||||||||||||
GMV** | Take Rate | |||||||||||
Maintain the status quo | ||||||||||||
× | ||||||||||||
KPI | Number of | Client Unit | ||||||||||
Clients | Price | |||||||||||
Number of
Reliable Lancers Driving Competitiveness
in the market
*)Since the sales recording standard differs for each service, "gross profit" is used as a management index. | ||
**)Gross Merchandise Value | © LANCERS, Inc. All Rights Reserved | 10 |
Financial Results in Q1 of FY2020 (Quarter)
1 | |||||||||||||
① Marked steady growth through COVID-19 pandemic, resulting beyond forecast. | |||||||||||||
②2 | SG&A expenses reduced by 16 million JPY as a result of improving productivity and reduced | ||||||||||||
3 | costs. | ||||||||||||
③ Marked profitable due to tax adjustment. | |||||||||||||
Q1 FY2020 | Q1 FY2019* | 1Q FY2020(Forecast) | |||||||||||
(year on year) | ※Disclosed on May 14 | ||||||||||||
(Unit: Million JPY) | |||||||||||||
Actual | Actual | % Change | Forecast | %Result | |||||||||
Gross Merchandise | 1 | 1 | |||||||||||
2,063 | 1,778 | +16.0% | 2,016 | 102.3% | |||||||||
Value | |||||||||||||
Net sales | 867 | 669 | +29.6% | 830 | 104.5% | ||||||||
Gross profit | 428 | 377 | +13.4% | 400 | 107.1%2 | ||||||||
Selling, general and | 444 | 647 | △31.4% | 460 | 96.6% | ||||||||
administrative expenses | |||||||||||||
(SG&A) | |||||||||||||
Operating loss | △16 | △270 | ー | △60 | ー | ||||||||
Ordinary loss | △11 | △267 | ー | △60 | ー | ||||||||
3 | |||||||||||||
Net income/loss | 1 | △269 | ー | △70 | ー | ||||||||
*) It is based on in-house management data and the figures are not audited. | 11 |
© LANCERS, Inc. All Rights Reserved |
Monthly Trends for the 1st Quarter of FY2020
The top line grew steadily in June, achieving profitability as a result of
improving productivity and reducing costs.
Gross profit* | SG&A expenses* | Operating income* | ||
(Unit: Million JPY) | (Unit: Million JPY) | (Unit: Million JPY) |
2
153 | -8 | -9 | ||||
144 | 146 | 146 | 144 | |||
137 |
2020/4 | 2020/5 | 2020/6 | |||||||
2020/4 | 2020/5 | 2020/6 | 2020/4 | 2020/5 | 2020/6 |
*)It is based on in-house management data and the figures are not audited. | 12 |
© LANCERS, Inc. All Rights Reserved |
Trend of Gross Merchandise Value (Consolidated)
GMV increased by 16% year-on-year despite COVID-19 pandemic.
(Unit: Million JPY) | +16% | |||||||||
Gross Merchandise Value | 2,120 | 2,201 | ||||||||
2,015 | 2,063 | |||||||||
1,566 | 1,663 | 1,760 | 1,778 | |||||||
1,464 | 2,150 | |||||||||
△87million JPY
due to COVID-19*
1Q | 2Q | 3Q | 4Q | 1Q | 2Q | 3Q | 4Q | 1Q |
2019/3 | 2020/3 | 2021/3 |
*) It refers to the impact that COVID-19 pandemic imposed on the initial plan in our forecast for the year ending March 2021 before the pandemic. | 13 |
© LANCERS, Inc. All Rights Reserved |
Trend of Net sales (Consolidated)
Net sales increased by 30% year-on-year.
(Unit: Million JPY) | +30% | ||||||
Net sales | 1,031 | ||||||
878 | 895 | 867 | |||||
616 | 740 | 913 | |||||
575 | 589 | 669 | |||||
△46million JPY
due to COVID-19*
1Q | 2Q | 3Q | 4Q | 1Q | 2Q | 3Q | 4Q | 1Q |
2019/3 | 2020/3 | 2021/3 |
*) It refers to the impact that COVID-19 pandemic imposed on the initial plan in our forecast for the year ending March 2021 before the pandemic. | 14 |
© LANCERS, Inc. All Rights Reserved |
Trend of Gross profit (Consolidated)
Gross profit increased by 13% year-on-year.
(Unit: Million JPY) | +13% | ||||||||
Gross profit | 463 | 497 | |||||||
455 | 428 | ||||||||
414 | |||||||||
362 | |||||||||
356 | 352 | 377 | 458 | ||||||
△29million JPY
due to COVID-19*
1Q | 2Q | 3Q | 4Q | 1Q | 2Q | 3Q | 4Q | 1Q |
2019/3 | 2020/3 | 2021/3 |
*) It refers to the impact that COVID-19 pandemic imposed on the initial plan in our forecast for the year ending March 2021 before the pandemic. | 15 |
© LANCERS, Inc. All Rights Reserved |
Trend of SG&A Expenses (Consolidated)
SG&A expenses in previous years remained constant despite the
increase in GMV.
(Unit: Million JPY)
Others
Commission fees, and Communication expenses Advertising expenses
Subcontract expenses
Personnel expenses
647 |
103 |
44 |
634
161
451
406 | 414 | 416 | |
114 | 115 | 150 |
400 | 419 |
122 |
53
444
109
117 | |||
49 | 47 | 52 | 49 |
54 | 61 | 55 | 64 |
33 | 49 | 56 | 54 |
151 | 141 | 135 | 132 |
324 | 120 | |
47 | 48 | |
58 | ||
49 | ||
36 | ||
36 | 26 | |
138 | 156 | 154 |
168
57
51
76 43
174 182
1Q | 2Q | 3Q | 4Q | 1Q | 2Q | 3Q | 4Q | 1Q |
2019/3 | 2020/3 | 2021/3 |
© LANCERS, Inc. All Rights Reserved | 16 |
Increase in the Number and Unit Price of Clients
The unit price has been growing steadily over the last 12 months
and has been increasing in 1Q.
The number of clients* | Client unit price* | |
(Unit: Thousand clients) | (Unit: Thousand JPY) |
This year | This year | ||||||||||||
(Reference) | (Reference) | ||||||||||||
Increasing | Increasing | ||||||||||||
steadily | |||||||||||||
steadily | |||||||||||||
25 | 29 | 31 | 33 | 34 | 34 | 194 | 240 | 250 | |||||
165 | 167 | ||||||||||||
141 | 150 | ||||||||||||
14 | |||||||||||||
2016/3 | 2017/3 | 2018/3 | 2019/3 | 2020/3 | 2020/4 | 2019/7 | 2016/3 | 2017/3 | 2018/3 | 2019/3 | 2020/3 | 2020/4 | 2019/7 |
~2020/6 ~2020/6 | ~2020/6 ~2020/6 |
1Q in progress Last 12 m | 1Q in progress Last 12 m |
*) It does not include businesses in other areas such as "Lancers AREA PARTNER" and "Shareful".
© LANCERS, Inc. All Rights Reserved | 17 |
Balance Sheet
1.94 billion JPY, which is the sum of net cash* and overdraft**, is higher than the average SG&A expenses for 1 year***,
therefore the financial base is solid.
(Unit: Million JPY)
Cash and deposits
2,021
• Customer deposits
Current liabilities 632
1,206
Non-current liabilities 4
Other current assets | |
523 | |
• Goodwill 258 | |
Non-current assets | |
381 |
Net assets
1,715
• Equity Ratio 58.6%
Total assets 2,926
Total liabilities/net assets 2,926
*)Net Cash: 1,389 million JPY = Cash and deposits 2,021 million JPY - debt 0 million JPY - customer deposits 632 million JPY | |
**)It indicates the uncommitted overdraft. As of the end of July 2020, 560 million JPY has not been spent for overdraft. | |
***)Average of SG&A expenses indicates full-year SG&A expenses excluding past investments and general administrative expenses. | 18 |
© LANCERS, Inc. All Rights Reserved |
Agenda
1
2
3
4
Company profile / Market trends
Results for the 1st quarter of fiscal year ending March 2021
Impact from COVID-19 pandemic
Forecast and strategies
for the year ending March 2021
© LANCERS, Inc. All Rights Reserved | 19 |
Activities through COVID-19 Pandemic
Supporting freelancers
Introducing a function to issue certificates of cancellation that indicate necessary information when applying for leave allowance
[Important]
Information regarding application of subsidies for freelancers due to COVID- 19 pandemic
(For freelancers / clients)
Supporting other industries
Accepting employees from
ASOVIEW Inc. for sharing network
Supporting smaller businesses
Launching a business continuity support program with partners
Activities in our company
Achieving a remote work rate of 97.5%* by planning and executing
5 principles of smart management and "remote work way"
Supporting clients
Lancers Enterprise Services has
been certified as a tool for IT
Development Grant 2020
Further activities in our company
Managing employees' conditions through company-wide events online and regular surveys
*)It includes members working from home and co-creating with our company as freelancers. | 20 |
© LANCERS, Inc. All Rights Reserved |
Impact on Performance from COVID-19 Pandemic
Despite the downside of the reduction of economic activities of clients,
positive results were shown for short-med term.
Upside
Increase in | ||||||
Short | ||||||
the number of users | ||||||
term | ||||||
from introduction | ||||||
of remote work | ||||||
Market development | ||||||
Medium | from penetration of | |||||
smart management | ||||||
term | ||||||
Creation of new | ||||||
needs | ||||||
The number of user registrations is growing
Promoting awareness through webinars and alliance with other companies
Offering clients' new needs
Impact on
overall
performance
Inefficient sales | No impact by | |||||||||
Short | activities due to | switching to online | ||||||||
Down | contactless | sales | ||||||||
marketing activities | ||||||||||
side | term | |||||||||
Decrease in orders | Decrease in DTP | |||||||||
from existing | designs due to | |||||||||
clients in specific | reduction of corporate | |||||||||
industries | activities | |||||||||
*
*) It indicates when the impact on business performance is 0.
© LANCERS, Inc. All Rights Reserved | 21 |
Short-Term Impact (Downside/Upside)
During COVID-19 pandemic, growing areas (video production and system development) and shrinking areas (DTP designs) coexist.
However, it is recovering after June.
Year-on-year changes in GMV of video production and DTP designs
Video production has grown rapidly
due to COVID-19 pandemic
(EC demand and promotion of DX)
158% 147%
107% | 113% |
203%
157% 145% 168%
100% | 91% | 94% | 101% |
DTP is most affected by shrinking
economic activities in specific industries
(food/travel etc.)
2020/1 | 2020/2 | 2020/3 | 2020/4 | 2020/5 | 2020/6 | ||
DTP designs | Video production | ||||||
*)It is based on in-house management data and the figures are not audited. | 22 |
© LANCERS, Inc. All Rights Reserved |
Short-Term Impact (Upside)
40% increase in the number of newly registered clients
in the last 2 months, which is the highest figure ever. New needs due to
the pandemic has a positive impact on future distributions.
Changes in the number of newly registered clients
Highest | |||||||||||
Approx.+40% | ever | ||||||||||
2019/9 | 2019/10 | 2019/11 | 2019/12 | 2020/1 | 2020/2 | 2020/3 | 2020/4 | 2020/5 | 2020/6 | 2020/7 |
*) It is based on in-house management data and the figures are not audited. | 23 |
© LANCERS, Inc. All Rights Reserved |
Agenda
1
2
3
4
Company profile / Market trends
Results for the 1st quarter of fiscal year ending March 2021
Impact from COVID-19 pandemic
Forecast and strategies
for the year ending March 2021
© LANCERS, Inc. All Rights Reserved | 24 |
Forecast for FY2020
- Disclose full-year forecast in a range considering the uncertainty of COVID-19 pandemic.
- Up:Things will turn back to normal in 2Q and clients' demand will continue to grow such as increase in the number of registrations.
- Low:Reduction in orders will continue until 3Q. However, further economic deterioration due to another state of emergency is not expected.
- GMV is expected to grow+11.5%-20.2% year-on-year, net sales +13.7%-23.8%, and gross profit +5.9%-17.0%
- According to the plan (upper limit), growth will accelerate in the 4Q by 30% or more year-on-year, aiming for growth above the initial plan*
- Regarding costs, sales, marketing and development will be invested within the range or profitability, and upper and lower limits to be profitable for the full year.
*) It shows our forecast for the fiscal year ending March 2021 before the spread of COVID-19. | 25 |
© LANCERS, Inc. All Rights Reserved |
Full-Year Forecast Quarterly Trends (Prediction)
Below the initial plan* due to COVID-19 pandemic.
However, accelerated growth by 30% or more is expected in 4Q, aiming
for further growth beyond the initial plan (upper limit).
Positive impact
Aiming for upside
In 3-4Q
Below initial plan
in 1-2Q
Initial plan
1Q | 2Q | 3Q | 4Q | ||||
Negative impact | Plan(Upper limit) | Plan(Lower limit) | Initial plan* | ||||
*) It shows our forecast for the fiscal year ending March 2021 before the spread of COVID-19.
© LANCERS, Inc. All Rights Reserved | 26 |
Forecast for FY2020
①1 Set a plan in a range because of the uncertainty of COVID-19 pandemic
①2 Invest in sales & marketing and development within the range that can be profitable for the full year.
FY2020 | FY2019 | ||||||||
(year on year) | |||||||||
(Unit: Million JPY) | |||||||||
Prediction | Initial | % change | Performance | % change | |||||
1 | plan* | (vs prediction) | |||||||
Gross Merchandise | 9,050~9,750 | 9,485 | △4.6~ | 8,114 | 11.5~ | ||||
Value | +2.8% | 20.2% | |||||||
Net sales | 3,950~4,300 | 4,194 | △5.8~ | 3,474 | 13.7~ | ||||
+2.5% | 23.8% | ||||||||
Gross profit | 1,900~2,100 | 2,017 | △5.8~ | 1,794 | 5.9~ | ||||
2 | +4.1% | 17.0% | |||||||
Selling, general and | 1,890~2,050 | 2,010 | △6.0~ | 2,102 | △10.1~ | ||||
administrative expenses | +2.0% | △2.4% | |||||||
(SG&A) | |||||||||
Operating profit/loss | 10~50 | 7 | ー | △307 | - | ||||
Ordinary profit/loss | 10~50 | 9 | ー | △328 | - | ||||
Net income/loss | 0~40 | △27 | ー | △353 | - | ||||
*) It shows our forecast for the fiscal year ending March 2021 before the spread of COVID-19. | 27 |
**)The total amount of distribution is a pro forma amount. | © LANCERS, Inc. All Rights Reserved |
Investment and Operating costs
Operating costs associated with sales for the current term is 1.8 billion
JPY, which is a profitable structure of several hundred million JPY excluding investment to accelerate further growth for the next term.
Details of SG&A expenses (million JPY)
760
1,900 | |||
160 | |||
~ | |||
210 | |||
2,100 | |||
240
470
50~
210
Operating cost:
• Costs associated with sales for the current period
Strategic investment:
50 million to 210 million JPY
• Invest in sales & marketing
• Invest in product development
10~50
© LANCERS, Inc. All Rights Reserved | 28 |
Strategy for FY2020
Strengthen sales to large companies and improve client unit price
Previous policies | This year's policies |
Increase the
number of clients
×
Improve clients'
unit price
+
• Expansion of Lancers' | • |
brand recognition | |
Renew |
• Strengthen targeted | • |
marketing and sales | Continue |
Create awareness leading to "smart management" and alliance with other companies as a service concept
Continue to strengthen sales - Focus on acquiring large
companies by Enterprise service
- Strengthen account sales to existing companies
Create further
profit
• ー | • Develop new services to |
meet the needs of clients as | |
New | the market constantly |
changes |
© LANCERS, Inc. All Rights Reserved | 29 |
Topic 1
Offering services quickly to meet companies' new needs through
COVID-19 pandemic.
Lancers Assistant Telephone
Substitution Plan
- Launched in May 2020
- Resolves problems of telephone transfer in an office environment
- Introduced to approx. 50 companies in 3 months
Online BPO
- Launched in June 2020
- Full online decentralized BPO services
- Strengthens security and provides a safe working environment
© LANCERS, Inc. All Rights Reserved | 30 |
Topic 2
Concluded a capital and business alliance with REASE Inc..
Improving creditworthiness of freelancers and
infrastructure development.
Past partnership
Collaboration in
providing credit and
rent guarantee
services for freelancers
in December 2019.
Background
The importance of
supporting individuals
is expected to grow
through the pandemic.
Promoting alliances
including investment in various companies to execute our missions.
Details
Business activities to utilize REASE Inc.'s credit algorithm, knowhow in the real estate industry, network and our freelance talent platform.
© LANCERS, Inc. All Rights Reserved | 31 |
Mid to Long-Term Strategy
With OS services as our major strength, we aim to innovate
new ways for work in Japan by promoting new businesses and M&A.
Our vision of a long-term business growth
Strengthening the monetization base
Entering into peripheral businesses
centered on the scoring
Expanding market domain
Connecting to other job areas by expanding
our business to large companies and
making our databases open
Development in OS including
"Lancers Enterprise"
Shifting the price of our services from low to
high and maximizing client LTV
Growth in CS
Continuous improvement and stable growth
in crowdsourcing services
2019/3 | 202x/3 |
© LANCERS, Inc. All Rights Reserved | 32 |
Mission
Empowerment of
Individuals
Lancers empowers individuals by maximizing the possibilities of the internet to help provide ease, freedom, personality and smiles people.
We contribute to make a better society through providing values and growth opportunities, and by revolutionizing the work-style and lifestyle of individuals.
© LANCERS, Inc. All Rights Reserved | 33 |
APPENDIX
© LANCERS, Inc. All Rights Reserved | 34 |
Lancers' services/additional info Management team
Lancers' strengths
© LANCERS, Inc. All Rights Reserved | 35 |
We offer more than 270 kinds of services
Handling various work from system development to back office
Expanding | ||||||||||||
System Development | Web Designs | |||||||||||
System | Web development/ | |||||||||||
Creating homepage | ||||||||||||
Programming | ¥50,000-400,000 | |||||||||||
Development | ¥3,500- | |||||||||||
/1-10 pages* | ||||||||||||
/Web | ¥7,000/h* | |||||||||||
Making CMS/ | ||||||||||||
iPhone/iPad app | ||||||||||||
Designs | ¥300,000- | Introducing WordPress | ||||||||||
¥2,000,000* | ¥50,000- ¥200,000/- | |||||||||||
10pages* | ||||||||||||
Writing | |||||||
Article writing for blogs | Writing | ||||||
¥ 0.5- ¥5/letter* | |||||||
DM/mail magazines | |||||||
¥20,000- | |||||||
¥40,000* | |||||||
Other Designs | Image/Videos/Narrations | ||||||||||
Creating logos | Video production | ||||||||||
¥20,000- | ¥50,000- | ||||||||||
Creative | ¥85,000/ design* | ¥500,000/per project* | |||||||||
Creating business | |||||||||||
Image editing/assets | |||||||||||
cards | ¥100- | ||||||||||
¥10,000- | |||||||||||
¥5,000/ piece* | |||||||||||
¥50,000* | |||||||||||
Expanding | ||||||||||||
Consulting | Administration | |||||||||||
Business consulting | Creating PowerPoint | |||||||||||
¥150,000- | ¥30,000- | |||||||||||
Back Office | ¥300,000* | ¥100,000(10 slides)* | ||||||||||
Web/IT consulting | Excel designs | |||||||||||
¥100,000- | ¥20,000- | |||||||||||
¥200,000* | ¥30,000* | |||||||||||
*)The requested price is the price offered for a basic project and refer to the website below for requested prices in detail.
https://www.lancers.jp/help/beginner/lancer/examples
© LANCERS, Inc. All Rights Reserved
Tasks
Data entry/create lists
¥1,000- ¥10,000
/100 tasks*
Monitoring
questionnaires
¥10- ¥3,000
/questionnaire*
Translation
English translation
¥5.0- ¥8.0
(per word) *
Chinese translation
¥2.0- ¥6.0
(per word) *
Tasks
36
Accounting Method for Each Service
We offer multiple services with different sales accounting standards
Main
Services
①1 Direct order
2 Through a third party | 3 Using both services | ||
Accounting | Sales | |
standards | Gross | |
profit | ||
Handling fees associated with the client's requested amount ≒
Various costs deducted from handling fees
Client's request amount ≒ Fees +Lancer's reward
≠
Lancer's reward and various costs deducted from the client's request amount
Monthly system usage fees and handling fees associated with client's request amount
≠
Various costs deducted from system usage fees and handling fees
Service models
© LANCERS, Inc. All Rights Reserved | 37 |
(Reference)Trends in Advertising Expenses (Consolidated)
Advertising expenses have been spent efficiently, keeping the ratio of advertising expenses to sales 6%.
Clients' | Acquisition | |||||||
recognition | of clients | |||||||
(Unit: Million JPY) | ||||||||
Advertising expenses | 48% | |||||||
Ratio to advertising | ||||||||
expenses* | ||||||||
324 | ||||||||
16% | ||||||||
9% | 10% | 9% | 9% | 7% | 168 | 6% | ||
6% | ||||||||
61 | 64 | |||||||
54 | 55 | 49 | 58 | 51 | ||||
1Q | 2Q | 3Q | 4Q | 1Q | 2Q | 3Q | 4Q | 1Q |
2019/3 | 2020/3 | 2021/3 |
*) Proportion of advertising expenses in Net sales. | © LANCERS, Inc. All Rights Reserved | 38 |
(Reference)Trends in Gross Profit and
Operating Profit (Consolidated)
Invested within the full-year profitability range this term.
Increase overall cost efficiency and generate profits throughout the year.
Investment phase (mainly in new business)
(Unit: Million JPY)
Gross profit | 414 | ||
Operating profit | |||
356 | 362 | 352 |
-49-52-63 -37
1Q 2Q 3Q 4Q
2019/3
Profit-making phase | |||
455 | 463 | 497 | |
428 | |||
377
Investment | ||||||
55 | about | |||||
44 | ¥200million | |||||
Profitable without | -16 | |||||
Large investment | ||||||
Investment | -136 | |||||
about | ||||||
¥270million | ||||||
-270 | 2Q | 3Q | 4Q | 1Q | ||
1Q | ||||||
2020/3 | 2021/3 |
© LANCERS, Inc. All Rights Reserved | 39 |
Lancers' services/additional info Management team
Lancers' strengths
© LANCERS, Inc. All Rights Reserved | 40 |
Company Overview
A strong management team of specialists from each field with
in-house training
Yosuke Akiyoshi CEO | |
• | Launched an internet-based venture business in |
university. |
• In charge of planning/development at NIFTY Corporation.
• Established "Lancers" that offers matching services for individuals and companies.
Nobuhiro Nakajima
Executive Officer, CPO
• Involved in software architecture at FUJI SOFT INCORPORATED.
• After engaging in the startup of a major company for web services, research/development, and PF development as a freelancer, Nakajima changed to CTO for a startup and launched global services.
• Joined Lancers in February 2017. Currently in charge of product development as Executive Officer and CPO.
Katsuhide Kotani
Executive Officer, Business Development
• In charge of corporate sales and sales planning at Pasona Inc.
• Engaged in business planning and business development at Rakuten, Inc.
• Engaged in new business development and alliance strategy at en-Japan inc.
• Joined Lancers in April 2019. Responsible for enterprise business and sales & marketing.
Shio Konuma
Executive Officer, CFO
- Engaged in investment banking business at Nikko Citigroup Limited.
- Engaged in IPO, capital policy/financial strategy planning, and M&A global development at Recruit Co.,Ltd.
- Joined Lancers in November 2017. In charge if corporate department.
Hideaki Sone
Director and Executive Officer
- Worked as a strategy consultant at McKinsey & Company.
- Engaged in sales/business strategy, promotion of overseas DC business M&A/PMI, group-wide business strategy and business planning at Rakuten, Inc.
- Joined Lancers in February 2015. In charge of management strategy, new business promotion, M&A, etc.
Ryoichi Ueno
Executive Officer, Online Matching Business
- Joined Lancers as a new graduate. Engaged in product planning/development and launching new businesses as an engineer.
- Became the youngest Executive Officer in May 2020 (has been with Lancers for 7 years)
Masatsuna Ishiyama
Executive Officer, Solution Business
• Led freelancing engineering fields at Web Do Japan | |
Co., Ltd. (currently known as CROOZ,Inc.), Vein Carry | |
Japan Inc. (currently known as geechs inc.), BonB | |
Co., Ltd. (foundation), and A-STAR Co., Ltd. | |
(foundation). | |
• Joined Lancers in June 2017. In charge of overall | |
solution businesses. | |
Yoshie Miyazawa | |
Executive Officer, Human Resource | |
• Engaged in corporate sales at Culture Convenience | |
Club Co., Ltd. | |
• Dealt with new business and business planning at | |
mixi,. | |
• Joined Lancers in September 2014. After engaging in | |
business planning, marketing and platform business | |
(currently online matching business), Miyazawa | |
currently leads human resource department. | 41 |
Lancers' services/additional info Management team
Lancers' strengths
© LANCERS, Inc. All Rights Reserved | 42 |
Competitive Advantages
1 | 2 |
Technology to visualize | The matching algorithm |
"reliability" | to utilize "reliability" |
A platform to secure "reliability"
3
The structure to increase and
retain "reliable" lancers
© LANCERS, Inc. All Rights Reserved | 43 |
②1 Technology to visualize "reliability"
We recommend a real-name system to enhance reliability
Acknowledged Lancer
Koichi Otsuka Other web-related work / Private
I can provide services regarding SEO customer consulting /
marketing / SEO writer / Web production technology.
Desirable | 3,239 | |||||||||||||||
4.9 | ||||||||||||||||
15,000 / h | mance | ews | ||||||||||||||
Unit Price | ||||||||||||||||
Perfor | projects | Revi | ||||||||||||||
Completion | ||||||||||||||||
rate | ||||||||||||||||
ID | ||||||||||||||||
Confidentiality | Telephone | |||||||||||||||
verification | ||||||||||||||||
Acknowledged categories: SEO/SEM strategies Website operation/protection/HP updates Icon/button designing Writing articles/blogs/experiences Creating web contents Display all
Industries I have worked in: Medical/medicine Real-estate/housing
IT/communication/internet Marketing/event/promotion Animals/pets
About myself
[Received Lancer of the Year 2018 & 2019] [Featured in the Nikkei] Started freelancing in earnest in Jan 2017.
I was first in overall ranking in Sep 2017.
I am still first in SEO/SEM customer division, but these achievements are not only my own performance, but also my loyal clients who continue to come back for me.
Acknowledged Lancer
Takeshi Ueshima Desktop application engineer / Private
Ask me anything regarding EXCELVBA/ACCESS or | |||||||||
development for macro. | |||||||||
557 | |||||||||
Perfor | |||||||||
Completion | |||||||||
98% | |||||||||
mance | |||||||||
projects | rate | ||||||||
Acknowledged categories: Web system development/programming Creating EXCEL Macro/developing VBA Monitoring/questionnaires/enquiries Collecting data/typing/creating lists Establishing servers/network Display all
Industries I have worked in: Stores (restaurants/bars etc.) Medical/medicine
IT/communication/internet Consulting/thinktank University/school
About myself
I have been No.1 in EXCEL/VBA development division in Lancers' ranking for 12 consecutive months, and have come third in system development/operation division in Dec 2019.
I have also been nominated for the "Lancer of the Year 2019".
I offer inexpensive and high-quality systems.
Please ask me anything for Macro development using EXCEL/ACCESS.
© LANCERS, Inc. All Rights Reserved | 44 |
①2 The matching algorithm to utilize "reliability"
Prioritize and display reliable lancers, and match them up with clients
Match lancers with clients with high affinity
Register reliable data | Request projects at appropriate prices | |
Real names | Best prices | |
ID photos | Fair prices | |
Skills | Difference from | |
Market price | ||
Achievements
© LANCERS, Inc. All Rights Reserved | 45 |
3 The structure to increase and retain
"reliable" lancers
Creating an environment where they can focus on their work
Client
JobMainFocusing only on the primary job
Job | Freelance Basics | ||||
Empowered by Lancers | |||||
Management | Growth | Benefit Programs | Administration | ||
Community | Medical | Medical | Bill | Tax | |
/ Education | checkup | insurance | /Contract | return |
(Conventional
environment) Covering all;
from main job to management job.
© LANCERS, Inc. All Rights Reserved | 46 |
Matching Clients in Tokyo with Local Freelancers
Freelancers in different regions receive orders from clients in Tokyo
Local freelancers
Approx. 75%**
Clients in Tokyo
Approx. 60%*
*) Percentage of total distribution | |
**) Percentage of total distribution of freelancers located outside of Tokyo (April-June 2020) | 47 |
© LANCERS, Inc. All Rights Reserved |
Lancer of the Year Held in March 2020
6th "Lancer of the Year" to celebrate freelancers. Switched to be held online due to COVID-19 pandemic.
© LANCERS, Inc. All Rights Reserved | 48 |
Disclaimer
Handling of this material
This information contained herein is based on current economic, regulatory, market trends and other conditions. The Company makes no representation or guarantee with respect to the credibility, accuracy, appropriateness or completeness of the information herein. The information contained herein may change without prior notice. Furthermore, the information on future business results are forward-looking statements. Forward-looking statements include but not limited to expressions such as "believe", "expect", "plan", "strategic", "expect", "anticipate", "predict" and "possibility", as well as other similar expressions to explain future business activities, achievements, events and future conditions. Forward- looking statements are predictions about the future that reflect management's judgment based on currently available information. As such, these forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from those expressed in or suggested by the forward-looking statements. Therefore, you may not rely entirely on forward-looking statements. The Company does not assume any obligation to change or correct any forward-looking statements in light of new information, future events or other findings. In giving this material, the Company does not undertake any obligation to provide the recipient with access to any additional information or to update this material or any additional information or to correct any inaccuracies in any such information which may become apparent. Information on companies other than the Company and information provided from third parties are based on public information or sources. The Company has not independently verified the accuracy and appropriateness of such data and indicators used herein, nor assume any responsibility for the credibility, accuracy, appropriateness and completeness of such data and indicators presented in this document.
© LANCERS, Inc. All Rights Reserved | 49 |
