Business
Giftify's CardCash Announces Distribution Partnership with Capital One Shopping, Expanding Platform to Tens of Millions of Consumers
Partnership, launching April 1 through the Rakuten affiliate network, surfaces CardCash discounted gift card inventory to Capital One Shopping’s
About this update from Giftify, Inc.
Partnership, launching April 1 through the Rakuten affiliate network, surfaces CardCash discounted gift card inventory to Capital One Shopping’s savings-focused user base at high-intent shopping moments across Q2 2026 SCHAUMBURG, IL, April 01, 2026 (GLOBE NEWSWIRE) -- Giftify, Inc. (NASDAQ: GIFT) (the “Company”), the owner and operator of CardCash.com, Restaurant.com, and Takeout7.com, and a leader in the incentives and rewards industry, today announced a new distribution partnership between CardCash.com and Capital One Shopping, one of the most widely used consumer savings tools in the United States. The partnership, facilitated through the Rakuten affiliate network, launches April 1, 2026 and will surface CardCash's discounted gift card inventory to tens of millions of Capital One Shopping users at high-intent shopping moments. About the Partnership Capital One Shopping is a free savings tool that helps consumers find deals, apply coupon codes automatically, and earn cash back while shopping online. Available as a browser extension and mobile app, it reaches tens of millions of consumers across the United States. Through the new partnership, CardCash's discounted gift card inventory will be surfaced to Capital One Shopping users who are actively seeking savings opportunities, creating a natural demand match between the two platforms. The insertion order covers Q2 2026 (April 1 through June 30) and is structured with a flat fee plus commission, ensuring that both platforms are incentivized by measurable performance outcomes. "Capital One Shopping reaches exactly the type of consumer we want — someone who is value-oriented and actively looking to save money," said Ketan Thakker, Chief Executive Officer of Giftify, Inc. "Getting CardCash in front of them at the point of purchase is a natural fit. This partnership adds a high-quality, performance-driven distribution channel that extends CardCash’s reach to a scaled, savings-focused consumer base at a key point in the buying cycle.” Affiliate Channel at Record Performance The Capital One Shopping partnership comes at a moment of strength for CardCash's affiliate program. Powered by Rakuten, the affiliate channel is delivering strong year-over-year growth in both net sales and average order value in 2026, indicating that affiliate-referred buyers are not only arriving in greater numbers but spending more per ...