ASSURANCE LTD
LIFE | HEALTH | SAVINGS | WELLNESS | RETIREMENT
Corporate Briefing Session 2025
30th March 2026
Company Overview
Financial
Performance Snapshot
Agenda
Awards and
Accolades
Business Performance
Our Product Suite & Network
Looking Forward
Q & A
Company Overview
About Us
EFU Life is Pakistan's leading private sector insurer, recognized for shaping the industry through innovation, customer-centric solutions, and strong governance.
Since our inception in 1992, we have pioneered market-first initiatives, built deep trust with millions of customers, and evolved into a holistic financial and wellbeing solutions provider. Today, we are driving transformation by integrating technology, expanding access, and championing financial inclusion - with a vision to positively impact every life we touch
AA++ RATING (BY VIS) ISO 27001: 2022 CERTIFIED
AM 1(p) RATING (BY VIS) WINDOW TAKAFUL
DISTRIBUTION DRIVEN
EDGE CERTIFIED
Privatized
Pakistan's first
private life insurer.
02
Licensed
Included
Formal Digital & Inclusive Insurance Channel
05
Launched
Lauch of Wellness brand
- WIN
Acquired
Acquisition of EFU Health
08
Certified
Obtained ISO 27001
Certification
Launched
Launch of Thrive, Mukammal Sehat & Retirement Solutions
10 Certified
EDGE Certified, AM 1(p) Rating, Among the top 10 Companies at PSX
11
Birth
Founded in Calcutta
01
Pioneered
Introduced
Bancassurance.
03
Obtained Window Takaful Operator License
04
Expanded
Acquisition of Hello Doctor
06
07 09
1932
1992 2000 2015
2023
2024 2024
2024
2025
2025
Our HistoryOur Workforce
700+ Head Office, 9K + Distribution Channels
Distribution Driven
Salesforce, Bancassurance, Corporate, Digital & Inclusive, Telesales, Retail Health, Retirement Solutions
Diversity & Inclusion
23% female employees, 20% female leaders
Disability Inclusion
Governance & Strength
Strong corporate governance, robust compliance framework, and top credit ratings
Our Reinsurance Strength
01
Global Expertise in risk management
02
Access to worldwide family Takaful pools, ensuring optimal diversification of risk
03
04
Expertise in product design, underwriting automation, claims efficiency, and advanced data analytics.
Supported by strong credit ratings from global agencies including S&P and AM Best.
Financial Performance Snapshot
Key Financial Highlights 2025
PKR 10.12 B
Shareholders Equity
24%
Return on Equity
PKR 23.26
Earning per Share
150%
Dividend
Awards & Accolades
Recognition & Accreditation
Ranked among Top 25 Companies at Pakistan Stock Exchange - Securing a strong 9th position - the only Life Insurer on the list
Pakistan's First & Only Insurance Company to Achieve EDGE Green Building Certification by the IFC
Achieved ISO 27001:2022 Certification, the global standard for information security management systems
Signatory to UN Women Empowerment Principles
Only Insurer in receipt of Pakistan Microfinance Awards for achievement in Microinsurance
International Awards
Top Partnership Distribution
Award
Best Domestic Life Insurer & Best Marketing Initiative (WIN)
Executive of the Year & Health and Wellness Initiative of the Year (WIN)
InsurTech Connect Asia
Awards
Insurance Asia Awards Asian Management
Excellence Awards
Corporate Social Responsibility Awards 2025
Excellence In Pakistan
40th Corporate Excellence Award
11th International
15
Environment, Health & Safety
Awards 2025
Brand of the Year Award
Excellence In Pakistan
Pakistan Microfinance Awards
ESG Summit Pakistan -16
Sustainable Insurance
BCR Awards
Best Life & Health Insurance Company
Our Product Suite & Customer Reach
17
One Brand - Three Promises
Your partner at every life stage.
Retirement
Life
Savings Protection
Continuation Benefits
Health
Protection Preventive Health Critical Illness
Retirement
Voluntary Pension Fund Provident Fund Annuities
Your partner at every life stage
Life
Savings
Protection
Continuation Benefits
Unit linked I With Profits I Universal Life Term Life I Personal Accident
Education Continuation I Income Continuation
Your partner at every life stage
Health
Preventive Protection
mHealth I WIN
Mukammal Sehat I Hospital Cash I OPD & IPD I Critical Illness
Your partner at every life stage
Retirement
Tax Qualified
Voluntary Pension Fund
Planning Provident Fund Management
Protection Annuities
Segments We Serve
With Dedicated Brands
Priority
Affluent
Islamic
(Takaful)
Wellness Focused
Serving priority and affluent customers through Salesforce, Bancassurance Channels.
Providing Shariah-compliant protection solutions under our Window Takaful operations.
Offering preventive and access-driven healthcare solutions through our WIN wellness initiatives
Other Segments
We Serve
Middle-Income Households
Salaried professionals & SMEs
Served via Salesforce,
Bancassurance & Corporate Offering
MaMsassMsaMrkaerkt et
Low-income, underserved populations
Served via Inclusive Insurance Channel
Digital-Savvy Customers
Comfortable with online platforms & self-service
Served via Digital Channels
Retirement Planners
Preparing for post-retirement financial security
Served via Retirement Solutions Vertical
Thrive - Digital Distribution Platform
An industry-first interactive platform for our Digital Savings & Protection products, targeting the next generation users
Spirit of Giving Back
Financial Literacy Hub
An interactive space where customers can boost their financial know-how and earn EFU Life Coins as rewards
A charitable contribution made for every policy purchased, turning protection into a positive social impact
Gamification & Instant Gratification
EFU Life Coins unlocked across multiple touchpoints, redeemable for exciting vouchers and benefits.
Geographical Reach
Nationwide Reach with 200+ branches
Our Bank Partners
Business Performance
Profit and Loss Account PKR Million
Profit and Loss Account | 2025 | 2024 | Change |
Gross Premium/ Contribution Revenue | 57,049 | 41,722 | 37% |
Net Premium/ Contribution Revenue | 52,623 | 39,517 | 33% |
Investment Income, Net realized gain(loss) | 50,663 | 61,712 | -18% |
Total Net Income | 103,286 | 101,230 | 2% |
Net Insurance Benefits | 49,096 | 41,124 | 19% |
Net Change in Insurance Liabilities | 34,151 | 43,083 | -21% |
Acquisition Expenses | 11,157 | 7,793 | 43% |
Marketing and Administration Expenses, others | 4,613 | 4,041 | 14% |
Others | 284 | 232 | 22% |
Total Expenses | 50,205 | 55,148 | -9% |
Share of profit from associate | 2 | - | |
Profit before Tax | 3,987 | 4,957 | -20% |
Profit after Tax | 2,442 | 2,987 | -18% |
Earnings per share - Rupees | 23.26 | 28.79 | |
Key Revenue Drivers
Business Growth
Market Penetration
Distribution Network
Persistency &
Customer Retention
Claim Ratios
Expense Ratio
Investment Income
Financials Metrics
Year to Year Comparison
Ratios | 2025 | 2024 | 2023 | 2022 | 2021 |
Premium Growth Ratio | 36.7% | 11% | -5.3% | 5.8% | 14.9% |
Net Claim/ Net Premium (Claim Ratio) | 93% | 104.3% | 88.2% | 66.3% | 63.3% |
Gross Yield on Earning Assets | 18% | 25% | 16.6% | 11.3% | 7.7% |
Profit/(Loss) before tax / Net Premium | 7.6% | 12.6% | 11.0% | 7.4% | 5.9% |
Earning per Share | 23.26 | 28.82 | 20.65 | 16.92 | 15.08 |
Return on Equity | 24% | 32.5% | 29.7% | 26.7% | 24.4% |
Dividend Yield | 9% | 9% | 8% | 7% | 7% |
Gross Premium
37%
Gross Premium Composition
12%
Gross Premium Growth
5 Year Summary PKR Billion
46%
5%
First Year Premium Renewal Premium Single Premium Group Benefits
Individual Life Regular Premium Group Benefits
In 2025, the gross premium of the Company was Rs. 57.05 billion, an increase of 37%.
Claim Payments
In 2025, the Company settled total death, disability and health claims of Rs. 12.61 billion
(2024: 7.89 billion).
Gross Death s Disability Claims 5 Year Summary
PKR Million
6,6G8
2,727 2,554 2,6G0
11,141
1,360 1,2G7 1,161 1,1G6 1,473
2021 2022 2023 2024 2025
Individual Life Group Benefits
The Company
Assets & Funds
has a strong balance sheet size with total assets of Rs. 298 billion for 2025 (2024: Rs. 259 billion)
The net asset value of all Unit-Linked funds under management
28%
4% 2%1%
3%
Assets Composition
Government Securities
Shares and Mutual Funds
Cash and Bank Deposits
Current Assets
increased from Rs. 231 billion in
2024 to Rs.263 billion in 2025.
62%
Other Fixed Income Securities
Fixed Assets
Looking Forward
Economy
Economic Uncertainty
Challenges & Risks
Risk And Claim
Reduced Customer Purchasing
Power .
Investment market uncertainty
Rising business & operational cost
Geopolitics
Additional economic volatility
High inflation leading to reduced customer purchasing pow.er
Taxes
Imposition of Super Tax
Withdrawal of tax credit on
life insurance premium
Petition pending for Sales Tax on services
Increasing income tax reducing disposable income of customers
Awareness
Low consumer awareness
Untapped low-income and unbanked segment
Higher claims from natural disasters
Increased exposure to unforeseen events
Regulations
AML, CFT
IFRS 17
Paid Up Capital Requirements
Competition
Growing price-led competition Margin pressure
Market share erosion
Risk Based Capital
Strategy
Distribution
Strengthening Existing
Distribution Channels
Investing in new channels & segments
Products
Expand product range for new segments
Offer affordable solutions to grow reach
Health
Advancing Health Business Capabilities
Retirement
Launching retirement solutions , offering flexibility and tools for a secure financial future
Customer Service Enhance the end-to-end customer journey
Technology & Artificial Intelligence Unlocking Potential
Regulator
Foster active regulatory collaboration
THANK YOU
https://www.efulife.com