Corporate Briefing
Session 2024
25 March 2025
Agenda
Company Profile | Business Performance |
Awards and Achievements | Future Plans |
Q & A
Company Profile
First private sector Life Insurance Company of Pakistan
Company is part of the EFU Group which also includes EFU General- Largest insurance group in Pakistan - PKR 83bn in 2024
Launched Window Takaful Operations in 2015
Acquired EFU Health in 2024, commencing health business
Product range covers; Life and Health; Conventional and Takaful products; savings and protection
Distribution channels: Sales Force, Bancassurance, Corporate Benefits, Digital & Inclusive - covering ~11 million lives
First life insurance company in Pakistan to be ISO certified; currently is ISO 9001:2015 certified
Achieved ISO 27001 certification, ensuring data security and compliance with global standards EFU Life is reinsured by leading Reinsurers in the market (Hannover Re, Munich Re & Swiss Re)
Credit Rating
EFU Life Assurance Limited has been assigned Insurer Financial Strength rating of "AA++" (Double A Plus Plus) by VIS Credit Rating Company Limited and outlook on the assigned rating is 'Stable'.
The rating signifies company's exceptionally strong capacity to meet policyholders' and contractual obligations.
Key Financial Indicators - 2024
Shareholders | Return On | Earning per | Dividend |
Equity | Equity | Share |
150% | ||||||
Rs. 9.19 Bn | Rs. 28.82 | |||||
37.05% | ||||||
Awards & Achievements
Named 'Insurance Brand of the | Recognized as 'Health & Wellness | Honored with 'Executive of the Year |
Year Pakistan 2024' at the Global | Initiative of the Year' at the Asian | - Life Insurance' at the Asian |
Banking & Finance Awards, | Management Excellence Awards 2025 for | Management Excellence Awards |
reflecting the Company's | its commitment to holistic well-being. | 2025 in driving industry |
commitment to excellence, | EFU Life WIN program stands out for | modernization, cultivating a culture |
innovation, and focus on | integrating financial security with physical | of excellence and achieving success. |
addressing the evolving needs of | and mental wellness, empowering | |
its customers. | individuals to lead healthier and more | |
secure lives. |
Awards & Achievements
Conferred with 'Certificate of Merit' | Honored with the 'Best Life & Health | Conferred with the most prestigious |
for Best Presented Annual Report | Insurance Company' at the 18th | 'Brand of the Year Award 2023- |
2023 in the Life Insurance category by | Consumers Choice Award 2022-23 for the | 2024' for Best Life Insurance |
the South Asian Federation of | 15th consecutive year. The award reflects | Company by the Brands Foundation. |
Accountants (SAFA), for recognizing | the Company's customer-centric approach | The Company has been awarded this |
Company's dedication to enhancing | and innovative product offerings catering | title 12 times based on market |
transparency, accountability, and | to customers' holistic financial and | position and consumer preference. |
governance in its annual report. | personal health needs. |
Awards & Achievements
Recognized with 'Certificate of | Received the 'CSR Award 2024' in |
Excellence' at the 39th Corporate | the 'Social Impact' category at the |
Excellence Awards 2024 in the Life | 13th CSR Summit & Awards for the |
Insurance sector for demonstrating | commitment to social development |
exemplary standards in management | and sustainability initiatives in the |
practices. This is for the 15th time the | country. |
Company has been recognized by | |
Management Association of Pakistan. |
Awarded the Shaukat Khanum
'Social Responsibility Award 2023' for significant contributions and unwavering support for the treatment of deserving cancer patients, reflecting the Company's commitment to social responsibility and community well-being.
Products
EFU Life offers a diverse product range | In 2024, EFU Life introduced several | New products were introduced for |
tailored to meet the needs of various | innovative financial solutions through | |
various bank partners, focusing on | ||
socio-economic segments, from the | branchless banks, telecom providers, | |
child financial planning, wealth | ||
mass market to high-net-worth | microfinance institutions, and | |
accumulation, and insurance | ||
individuals, with a strong emphasis on | technology platforms, extending | |
protection. | ||
financial inclusion. | coverage to 7.5 million lives. | |
EFU Life has launched a wellbeing
segment with WIN. This offers
policyholders the unique opportunity
to enhance their savings while actively improving their health.
EFU Life launched its first Participating product under the Aasaan product range. This offering simplifies insurance with long term savings for customers segments with lower risk appetite.
Our Bank Partners
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