Eagle Eye : Kwik Trip Partners with Eagle Eye on AI Personalized Loyalty Campaigns

About this update from Eagle Eye Solutions Group Plc

LA CROSSE, Wisconsin, 20 May 2026 - Kwik Trip, Inc., one of the largest family-owned convenience store chains in the United States, is leading the convenience industry into the new age of AI-powered personalized loyalty campaigns. By partnering with Eagle Eye, a leading SaaS and AI technology company that delivers loyalty, personalized promotions and omnichannel marketing solutions for retail, travel and hospitality brands, Kwik Trip Inc. introduces a level of personalization, precision targeting and ROI transparency for CPG-funded promotions not previously achievable at scale in the convenience channel. As a result of the partnership, participating CPG brands will be able to engage Kwik Trip's 5.25 million loyalty members through individually targeted and gamified promotions rather than broad discounts. Eagle Eye's platform can provide campaign performance reporting to participating suppliers, supporting sales attribution and ROI measurement. Our CPG partners have always been central to how we deliver value for our guests, and the partnership with Eagle Eye gives us an entirely new way to work with them. With Personalized Challenges, we can offer brands a targeted, measurable promotional vehicle that drives real incremental behavior. That's a win for our guests, our suppliers, and our business. A New Model for Personalized Promotions Eagle Eye's Personalized Challenges solution is a proven AI-powered gamification model that incentivizes incremental spending by presenting individualized "challenges" based on each member's purchase history, predicted behavior and promotion sensitivity. Many of the world's most recognizable retailers successfully use Personalized Challenges, and Kwik Trip is now bringing the model to the American c-store sector. Kwik Trip has built one of the most respected loyalty programs in U.S. convenience retail, and our partnership takes it to the next level. By activating Eagle Eye's Personalization engine with Challenges, Kwik Trip is bringing the kind of AI-driven personalization currently utilized by major retailers all around the world to drive loyalty and attributable incrementality to its partner brands at significant scale, while also creating a first-class experience for their guests AI-Powered Precision at Enterprise Scale Eagle Eye's platform currently powers more than 1.7 billion personalized offers per week and manages ov...

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