Eagle Eye Solutions Group Plc · LSE:EYE
Eagle Eye Solutions — Investor Day (May 2026)
70 slides from Eagle Eye Solutions's investor day presentation, May 21, 2026
Slide 1: Capital Markets Day: Delivering the Global Personalised Marketing Revolution
Capital Markets Day: Delivering the Global Personalised Marketing Revolution 21 May 2026
Slide 2: Welcome!
Welcome! Anne de Kerckhove Chair
Slide 3: Strategic Priorities
Strategic Priorities Tim Mason CEO
Slide 4: Our agenda for today
Our agenda for today An accelerating opportunity for Eagle Eye 1 2 3 4 5 Market tailwinds Proven AI leadership We are executing OEM and Partners High quality, are increasingly in loyalty commercially are multiplying scalable revenue favourable reach model Sarah Zyed Cédric Jeff Al Matt Lucy Sharman-
Slide 5: Eagle Eye Capital Markets Day 2026
5 Eagle Eye Capital Markets Day 2026
Slide 6: We are a global leader in AI-powered loyalty and personalised marketing
We are a global leader in AI-powered loyalty and personalised marketing With a huge opportunity ahead of us Data Domain Expertise Distribution Scale Proprietary data which runs Trusted partnerships and Deeply integrated into our our industry-leading AI, deep retail expertise which customers’ busines
Slide 7: Market Update
Market Update Sarah Jarvis Chief of Staff
Slide 8: In today's omnichannel landscape...the right reward to the right person
2018 In today’s omnichannel landscape...the ability to deliver the right reward to the right person through the right channel is more crucial than ever. For those ready to make strategic investments and align their priorities with the needs of their target customers, this objective is not only vital
Slide 9: In today's omnichannel landscape...the right reward to the right person
2026 In today’s omnichannel landscape...the ability to deliver the right reward to the right person through the right channel is more crucial than ever. For those ready to make strategic investments and align their priorities with the needs of their target customers, this objective is not only vital
Slide 10: Eagle Eye Capital Markets Day 2026
10 Eagle Eye Capital Markets Day 2026
Slide 11: It's big. It's growing.
The loyalty management market UK & Ireland Continental Europe ~9% ~18% It’s big. North America ~52% It’s growing. Asia Pacific ~14% $11.4–12.4bn, (10-12% CAGR) Latin America <5% Middle East & Africa Global loyalty management market today (Everest Group, 2025) <5% $20bn+ Source: Everest Group, 2026:
Slide 12: The consumer view
The consumer view Loyalty programmes are now the single most important reason consumers stay with a brand — ranked ahead of product quality. 12 Eagle Eye Capital Markets Day 2026 04
Slide 13: The business view
The business view 57% of executives say that whilst customer loyalty is vital, their loyalty systems are not delivering the outcomes they need. 13 Eagle Eye Capital Markets Day 2026
Slide 14: The top five challenges for corporate loyalty programmes
The top five challenges for corporate loyalty programmes 83% of organisations have C- Making sure the programme / rewards level support for 1 personalisation strategies are enticing to all buyer personas in 2025 vs. 70% in 2022 Reward relevance and customer 2 perceived value of the programme 3 Maint
Slide 15: Loyalty and Personalisation are intrinsically interlinked
Loyalty and Personalisation are intrinsically interlinked With AI turbocharging the opportunity to move to true 1:1 marketing Loyalty Personalisation AI 15 Eagle Eye Capital Markets Day 2026
Slide 16: Eagle Eye has the three key components to deliver on personalisation
Eagle Eye has the three key components to deliver on the promise of personalisation We turn personalisation at scale from vision to reality 1 2 3 Loyalty and Built-For-Retail Omnichannel Promotions Engine AI Execution The flexible Right incentive, Real-time marketing toolkit right reward, personalis
Slide 17: Why loyalty is top of the agenda for every retailer today
Why loyalty is top of the agenda for every retailer today Four drivers creating focus and urgency 1 2 3 4 Loyalty: from perk Personalisation is a First party data is Retail media to P&L driver must-have the fuel AI needs further justifies the investment 72% 43% AIR needs AI & AI needs AIR $100bn of
Slide 18: Why Eagle Eye and why now
Why Eagle Eye and why now 18 Eagle Eye Capital Markets Day 2026
Slide 19: The status quo is not an option
$12bn and growing 57% failing to deliver The status quo is not an option Right market Right products Right geographies A growing opportunity for Eagle Eye Four key factors Already delivering, driving focus already winning and urgency 19 Eagle Eye Capital Markets Day 2026
Slide 20: Smarter by Design: AI at the core of our offering
Smarter by Design: AI at the core of our offering Cédric Chereau VP EMEA & MD EagleAI
Slide 21: Smarter by Design: AI at the core of our offering
Smarter by Design: AI at the core of our offering Zyed Jamoussi Chief Technology Officer
Slide 22: Now working as one platform
Now working as one platform AI Creates AIR Executes The right product. The right stretch. Guided by people, The right reward. optimised by AI. For every customer. 22 Eagle Eye Capital Markets Day 2026
Slide 23: Today, the market has proven us right.
Personalisation without Execution without a brain is execution is just a list. spam. We bring both - one to one offers, real-time, for everyone, at scale. 01 02 Today, the Winners personalise at scale with AI Execution capability matters market has Loyalty programmes outperforming benchmarks share o
Slide 24: Transformer Neural Networks built in
Transformer Neural Networks built in A genuine, competitive advantage Loyalty Data Affinity Scores By category Transactions Transformer TRANSFORMER Customer Coffee 0.91 Model MODEL Embedding Promotions Dairy 0.87 Channels Organic 0.78 Dates & Time Snacks 0.72 Customer profile Baby care 0.45 24 Eagle
Slide 25: World-class AI built for retail
World-class AI built for retail Delivering at scale and it is only the beginning Hyper-personalisation Hyper-incrementality 3x engagement vs mass promo £750M incremental spend in UK & France Makes personalisation truly personal with the items that are uniquely special to you. 25 Eagle Eye Capital Ma
Slide 26: One AI stack powering more and more products
One AI stack powering more and more products Three products live in production, one running as a prototype 01 · Personalised Challenges 02 · Personalised Promotions 03 · Offer Ranking 04 · Gamified continuity offers Personalisation engine that Right offer, right order, designed to reward creates, pe
Slide 27: AI Personalisation live at Morrisons
AI Personalisation live at Morrisons Personalised Personalised Challenges Promotions 27 Eagle Eye Capital Markets Day 2026
Slide 28: Tried, tested and proven by retailers
Tried, tested and proven by retailers Loved by customers US Midwest Grocer UK's #1 loyalty programme Europe's largest retailer AI Personalisation 10M+ £130M+ 4× +82.6% $1.1m +30% targeted AI-driven incremental uplift in promotion incremental spends of incremental open rate vs non- Customers revenue
Slide 29: Real-time, omnichannel execution at scale
10+ years building and optimising Real-time, omnichannel execution at scale A decade of AI in loyalty - years before the race began. The future is here Deep retail expertise Product minded Bringing value to our customers, with more to come through agentic AI 29 Eagle Eye Capital Markets Day 2026
Slide 30: Seizing the Moment: Shaping FY27 and beyond
Seizing the Moment: Shaping FY27 and beyond Jeff Baskin Chief Revenue Officer
Slide 31: What we did to "Win" in FY26
What we did to “Win” in FY26 Revenue Journey operating model adopted - changes that reshaped how we sell, support and grow “Flooding the market” Disciplined sales motions Re-invented customer success Marketing & RevOps • Sales rigour + consultative approach • Broader partnership and strategic • Stre
Slide 32: Reshaping the Revenue team
Reshaping the Revenue team Higher quality revenue team, higher productivity, focused strategy - our FY26 GTM redesign is already working What we delivered in FY26 Headcount by function and region APAC NA EMEA CENTRAL • Upgraded talent: A-players in, B/C out • Consultative sell-in, AE engaged earlier
Slide 33: The Eagle Eye Sales Advantage
The Eagle Eye Sales Advantage Core Loyalty & AI Personalisation Promotions to run alongside your scheme With our built-for-retail AI-powered use cases Starting fresh or switching platforms - we make loyalty transformation easy. Our capabilities: Loyalty ledger Promotion management Manage any loyalty
Slide 34: Platform Flexibility Strengthens the Sales Engine
Platform Flexibility Strengthens the Sales Engine One platform, every entry point - customers buy what they need now, expand on their own terms 1 PRODUCT 1 PRODUCT 2 PRODUCTS 6 PRODUCTS Personalised Challenges Omnichannel Promotions Personalised Offer Ranking Loyalty Ledger (eCommerce orders) Person
Slide 35: AIR: One integration with Eagle Eye as the "Brain"
One integration with Eagle Eye as the “Brain” AIR is the single point of integration with the POS - augmented by our AI Personalisation Engine AI Personalisation + MARTECH STACK Promos EAGLE EYE Pricing Engine OMS CONNECT dynamic price + promo order orchestration signals RETAILER Inventory eCommerce
Slide 36: Wakefern
Wakefern About Wakefern The largest retailer-owned supermarket cooperative in the United States – across nine East Coast states 380+ stores | $20.7 Billion revenue Choosing Eagle Eye was an easy decision. Their technology is highly advanced. They'll help us deliver a great customer experience while
Slide 37: Wakefern Customer Testimonial
Wakefern Customer Testimonial 37 Eagle Eye Capital Markets Day 2026
Slide 38: Giant Eagle - regional US grocer
Giant Eagle - regional US grocer (200+ stores, $11B revenue) Customer since 2022 Oct 2022 Jan 2023 Jun 2023 Jul 2023 May 2024 Sep 2024 Oct 2024 Jan 2025 Base Points In-App Offers Discounts Personalisation Fuel Points Bank of Non-Digital Dynamic Tiering Record Engagement International Loyalty Deliver
Slide 39: Giant Eagle Customer Testimonial
Giant Eagle Customer Testimonial 39 Eagle Eye Capital Markets Day 2026
Slide 40: The Winn-Dixie Company
The Winn-Dixie Company (130+ stores) Customer since 2019 2019 2020 2020 2021 2022 2022 2023 2024 2025 Basket & Loyalty CPG Digital Ecommerce Personalised Product In- lane Boosters Big App deal Sweepstakes Launch Coupons Integration Offers Continuity Offers 5m loyalty members 40 Eagle Eye Capital Mar
Slide 41: The Winn-Dixie Company Customer Testimonial
The Winn-Dixie Company Customer Testimonial 41 Eagle Eye Capital Markets Day 2026
Slide 42: Winning together
Winning together 47 Commercial in confidence Eagle Eye Capital Markets Day 2026 | Eagle Eye CMD 2026 26
Slide 43: The market opportunity in North America
The market opportunity in North America The reason I joined Eagle Eye Accounts Available ARR if all products sold SAM Grocery and Fuel SOM 716 £1.40bn £0.8bn Segment Accounts ARR (£m) FY27 focus Core 1 — Grocery + Fuel & Convenience 177 796.5 Anchor Core 2 — Non-grocery / Non Fuel & Convenience 152
Slide 44: These wins unlock the entire US grocery market
These wins unlock the entire US grocery market 285+ stores 800+ stores 360+ stores 2400+ stores 130+ stores 215+ stores Midwest Midwest Northeast North America Southeast Mid-Atlantic Weis Markets Market Basket Fareway Smart & Final Stater Bros Save Mart Piggly Wiggly Bashas' Ralphs King Soopers Fred
Slide 45: Beyond North America – still a huge opportunity
Beyond North America – still a huge opportunity 603 accounts. £1.3bn ARR potential EMEA APAC 399 accounts £0.80Bn ARR if all products sold 204 accounts £0.50Bn ARR if all products sold Grocery 92 · £414m Grocery 85 · £382m Non-grocery 12 · £21m Non-grocery 20 · £36m Emerging 295 · £324m Emerging 99
Slide 46: The deepen opportunity - £42m → £82m
The deepen opportunity - £42m → £82m Sell everything we make to our top 90% ARR clients - we can double the revenue of the business Today vs potential, by region (£m) Today NA EMEA APAC Potential 2× today £42.2m +£13.0m +£21.5m +£5.2m £82m 46 Eagle Eye Capital Markets Day 2026
Slide 47: Where we take Eagle Eye next
Win! Takeover North America Upsell of the current customer base 1 > 3 strategy is the fastest way to hypergrowth Headwinds are strong in the US after several major wins in FY26 EMEA and APAC Growth Turn Customers into -Focused efforts in the Nordic and Central Europe Champions through Customer Advis
Slide 48: Scaling with Partners
Scaling with Partners Al Henderson Chief Partnerships Officer
Slide 49: Digital backbone for global commerce
Recap: One of world’s largest Enterprise technology businesses Signed with Digital backbone for global commerce 1,000s GTM professionals in Dec 24 As a key component of their strategic initiative to migrate to the cloud. 49 Eagle Eye Capital Markets Day 2026
Slide 50: AIR embedded inside a top-tier global software platform
AIR embedded inside a top-tier global software platform The OEM agreement has moved from foundation-laying to material revenue contribution 1 2 3 4 Consumable via APIs Programme Migration Enable 3rd Party New Features Delivery Enables ability to build own Enables migration without Enables Systems In
Slide 51: The programme is delivering £2m ARR
The programme is delivering £2m ARR From first deals to repeatable motion - the OEM partnership is now a producing revenue line, not just a strategic bet. New Verticals New Regions 57 Eagle Eye Capital Markets Day 2026
Slide 52: Three levers to scale the opportunity
Three levers to scale the 1 Additional products opportunity Expand the OEM-attachable surface area beyond today's anchor - surfacing more of the Eagle Eye stack inside the partner platform. Looking ahead Enablement 2 3 Conversion rate Equip the partner field force to qualify and sell - Support the c
Slide 53: Alliance Partnerships
Alliance Partnerships Matt Smallpage Director of Strategic Alliances
Slide 54: We have built a Partnership ecosystem that is already delivering
We have built a Partnership ecosystem that is already delivering 01 02 03 Our tech attracts the best Partners are driving pipeline, Partners are unlocking new global partners Win & efficiency across our verticals and markets sales cycle 54 Eagle Eye Capital Markets Day 2026
Slide 55: Partners are driving pipeline, win and efficiency across our sales cycle
Partners are driving pipeline, win and efficiency across our sales cycle 01 · Pipeline 02 · Win 03 · Delivery 33% 28% 8 of global pipeline YTD of closed-won ARR YTD SI partners investing in training teams on AIR Referred or influenced by partners. Referred or influenced by partners. SIs allow us to
Slide 56: Partners help us win & deliver in new markets and verticals
Partners help us win & deliver in new markets and in new verticals 01 · New Regions 02 · New Verticals In EMEA & APAC Into Travel & DIY. European Discount Chain UK Builders Merchant Airline Awaiting signature 56 Eagle Eye Capital Markets Day 2026
Slide 57: Partnership ecosystem that is already delivering
We have built a Our tech attracts the Partnership ecosystem best global partners that is already delivering In Summary Partners are driving Partners are unlocking pipeline, Win & new verticals and markets efficiency across our sales cycle 57 Eagle Eye Capital Markets Day 2026
Slide 58: Financial Performance
Financial Performance Lucy Sharman-Munday CFO
Slide 59: KPIs demonstrate the strength of the underlying business
KPIs demonstrate the strength of the underlying business ARR is building Our revenue mix has Strong net cash strongly transformed position Net Cash £m 15% Top 10 = 59% £ARR £m Top 10 72% = 82% SaaS Share buy back Other Top 10 59 Eagle Eye Capital Markets Day 2026
Slide 60: Significant opportunity for both ARR & NRR growth
Significant opportunity for both ARR & NRR growth £100m in view + Partnerships potential in new sectors & geographies c.£3.3bn + SAM across current c.£1.9bn geographies, our ICP £1bn NAM + top 35 customers* take all core products c.£82m Current ARR £42.2m £0.5bn £0.4bn EMEA APAC • * Representing 90%
Slide 61: Well positioned to deliver our medium-term targets
Well positioned to deliver our medium-term targets + M&A OEM To help us growth faster EagleAI >£100m Revenue target Win — USA Deepen +30% EBITDA margin Today Combined organic AIR £45.3m growth 15–20% p.a. FY26 consensus Milestone 1 Deepen existing Win – USA focus and EagleAI data science 2 supported
Slide 62: Well positioned to deliver our medium-term targets: H1 FY26 update
Well positioned to deliver our medium-term targets + M&A OEM To help us growth faster EagleAI >£100m Revenue target Win — USA Deepen +30% EBITDA margin Today Combined organic AIR £45.3m growth 15–20% p.a. FY26 consensus Milestone H1 FY26 Update 1 Deepen existing 2 Win – USA focus and 34 EagleAI data
Slide 63: Journey to 30% EBITDA
Journey to 30% EBITDA On track to exit FY26 at +20% run rate EBITDA Areas of margin improvement Direct profit: transition to SaaS, Platform enhancements and factory optimisation by geography AI efficiencies: we are gaining efficiencies in code development using AI. These productivity gains will be i
Slide 64: Our Capital Allocation Principles
Our Capital Allocation Principles A platform for growth 4 Share buyback Organic Growth Inorganic Growth • First share buyback • Priority is investing for • 2 successful acquisitions to complete – acquisition of growth as we create more date c.300,000 shares margin headroom • M&A criteria: expand • C
Slide 65: Increasing revenue quality and cash generation
Increasing revenue Return to double-digit quality and cash underlying growth generation £100m +30% EBITDA Margin Significant TAM progression opportunity and scalability 65 Eagle Eye Capital Markets Day 2026
Slide 66: Close
Close Tim Mason CEO
Slide 67: In an industry being reshaped by AI, we have the ingredients to win
In an industry being reshaped by AI, we have the ingredients to win - and are executing at pace 1 2 3 4 5 The market is We have the We are executing Partnerships Credible financial moving our way technology to win commercially multiply the targets opportunity $12bn market in EagleAI + AIR. Wakefern,
Slide 68: Eagle Eye Capital Markets Day 2026
68 Eagle Eye Capital Markets Day 2026
Slide 69: The team
The team Anne de Kerckhove Tim Mason Lucy Sharman-Munday Jeff Baskin Zyed Jamoussi Chair CEO CFO CRO CTO Al Henderson Cédric Chéreau Sarah Jarvis Matt Smallpage Chief Managing Director, Chief of Staff Director of Partnerships EagleAI Strategic Alliances Officer 69 Eagle Eye Capital Markets Day 2026
Slide 70: Thank you.
Thank you. 70 Eagle Eye Capital Markets Day 2026