Business
Director/PDMR Shareholding
Aviva plc has announced transactions by several Persons Discharging Managerial Responsibilities (PDMRs) involving ordinary shares. On April 15, 2026, Douglas Brown, James Hillman, Mark Versey, and Jason Storah acquired shares under the Aviva All Employee Share Ownership Plan at £6.39 per share, with Brown, Hillman, and Versey each purchasing 40 shares, and Storah purchasing 32 shares. Navinder Dhillon acquired 62 shares at £6.34 each under the Aviva Global Matching Share Plan, and Pippa Lambert purchased 227 shares at £6.39 each under the Aviva Non-Executive Director Share Purchase Scheme. Separately, Jason Storah sold 285 shares on April 13, 2026, at £6.25 per share. Disclaimer*
About this update from Aviva Plc
16 April 2026 Aviva plc Notification of Transactions of Directors and Persons Discharging Managerial Responsibilities (PDMRs) Aviva announces that the share interests of the following PDMRs have increased following the acquisition of shares on 15 April 2026. Douglas Brown, James Hillman, Mark Versey, and Jason Storah purchased shares under the Aviva All Employee Share Ownership Plan. Navinder Dhillon purchased shares under the Aviva Global Matching Share Plan. Pippa Lambert purchased shares under the Aviva Non-Executive Director Share Purchase Scheme. Aviva announces that Jason Storah sold shares on 13 April 2026. Full details of the transactions are set out below. This announcement is made in accordance with Article 19 of the EU Market Abuse Regulation 596/2014 (as incorporated into UK domestic law by the European Union (Withdrawal) Act 2018). 1 Details of the person discharging managerial responsibilities/person closely associated a) Name Douglas Brown 2 Reason for the notification a) Position/status CEO of Insurance, Wealth & Retirement b) Initial notification/Amendment Initial Notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name Aviva plc b) LEI YF0Y5B0IB8SM0ZFG9G81 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted a) Description of the financial instrument, type of instrument Identification code Ordinary Shares GB00BPQY8M80 b) Nature of transaction Acquisition under the Aviva All Employee Share Ownership Plan c) Price(s) and volume(s) Price(s) Volume(s) £6.39 40 d) Aggregated information Price Volume £6.39 40 e) Date of the transaction 2026-04-15 f) Place of the transaction London Stock Exchange, XLON 1 Details of the person discharging managerial responsibilities/person closely associated a) Name James Hillman 2 Reason for the notification a) Position/status Group Chief Risk Officer b) Initial notification/Amendment Initial Notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name Aviva plc b) LEI YF0Y5B0IB8SM0ZFG9G81 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted a) Description of the financial instrument, type of instrument Identification code Ordinary Shares GB00BPQY8M80 b) Nature of transaction Acquisition under the Aviva All Employee Share Ownership Plan c) Price(s) and volume(s) Price(s) Volume(s) £6.39 40 d) Aggregated information Price Volume £6.39 40 e) Date of the transaction 2026-04-15 f) Place of the transaction London Stock Exchange, XLON 1 Details of the person discharging managerial responsibilities/person closely associated a) Name Mark Versey 2 Reason for the notification a) Position/status CEO of Aviva Investors b) Initial notification/Amendment Initial Notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name Aviva plc b) LEI YF0Y5B0IB8SM0ZFG9G81 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted a) Description of the financial instrument, type of instrument Identification code Ordinary Shares GB00BPQY8M80 b) Nature of transaction Acquisition under the Aviva All Employee Share Ownership Plan c) Price(s) and volume(s) Price(s) Volume(s) £6.39 40 d) Aggregated information Price Volume £6.39 40 e) Date of the transaction 2026-04-15 f) Place of the transaction London Stock Exchange, XLON 1 Details of the person discharging managerial responsibilities a) Name Jason Storah 2 Reason for the notification a) Position/status CEO of UK & Ireland General Insurance b) Initial notification/Amendment Initial notification 3 Details of the issuer a) Name Aviva plc b) LEI YF0Y5B0IB8SM0ZFG9G81 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted a) Description of the financial instrument, type of instrument Identification code Ordinary Shares GB00BPQY8M80 b) Nature of transaction 1. Acquisition under the Aviva All Employee Share Ownership Plan 2. Sale of Shares c) Price(s) and volume(s) Price(s) Volume(s) 1. £ 6.39 2. £6.25 1. 32 2. 285 d) Aggregate information Price Aggregate volume 1. £ 6.39 2. £6.25 1. 32 2. 285 e) Date of the transaction 1. 2026-04-15 2. 2026-04-13 f) Place of the transaction 1. London Stock Exchange, XLON 2. London Stock Exchange, XLON 1 Details of the person discharging managerial responsibilities/person closely associated a) Name Navinder Dhillon 2 Reason for the notification a) Position/status CEO of Aviva Canada b) Initial notification/Amendment Initial Notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name Aviva plc b) LEI YF0Y5B0IB8SM0ZFG9G81 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted a) Description of the financial instrument, type of instrument Identification code Ordinary Shares GB00BPQY8M80 b) Nature of transaction Acquisition under the Aviva Global Matching Share Plan c) Price(s) and volume(s) Price(s) Volume(s) £6.34 62 d) Aggregated information Price Volume £6.34 62 e) Date of the transaction 2026-04-15 f) Place of the transaction London Stock Exchange, XLON 1 Details of the person discharging managerial responsibilities/person closely associated a) Name Pippa Lambert 2 Reason for the notification a) Position/status Non-Executive Director b) Initial notification/Amendment Initial Notification 3 Details of the issuer a) Name Aviva plc b) LEI YF0Y5B0IB8SM0ZFG9G81 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted a) Description of the financial instrument, type of instrument Identification code Ordinary Shares GB00BPQY8M80 b) Nature of transaction Acquisition under the Aviva Non-Executive Director Share Purchase Scheme c) Price(s) and volume(s) Price(s) Volume(s) £6.39 227 d) Aggregated information Price Volume £6.39 227 e) Date of the transaction 2026-04-15 f) Place of the transaction London Stock Exchange, XLON -ends- Enquiries : Media: Andrew Reid +44 (0)7800 694 276 Sarah Swailes +44 (0)7800 694 859 Alice Constable +44 (0)7350 398 942 Analysts: Michael O'Hara +44 (0)7387 234 388