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COP30 host city Belem, Brazil, tries to stoke economy while preserving Amazon rainforest

COP30 host city Belem, Brazil, tries to stoke economy while preserving Amazon rainforest

Natura Cosmeticos SaNovember 21, 20255
COP30 host city Belem, Brazil, tries to stoke economy while preserving Amazon rainforest

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By Lisandra Paraguassu and Valerie VolcoviciOn the banks of the Guama River where the city of Belem presses up against the vast green Amazon, Brazil is pioneering an economic model designed to help locals profit from a healthy rainforest. Instead of clear cutting trees for cattle and mines, the state government of Para this year unveiled a research and development program designed to help locals transform forest products like acai and Brazil nuts into goods for global markets.It is a small part of a big plan for Brazil, as Belem hosts the COP30 international climate summit, to show the world that it can find a way to protect the Amazon rainforest and ensure jobs and money for its residents.“Our intention is for Para to turn its forest assets into a new strategic sector that transforms our biodiversity into a new economy,” Para Governor Helder Barbalho told Reuters.“This will help us reduce dependence on extractive, greenhouse gas-emitting industries in favor of low-emission economies that value the living forest.”OLD MEETS NEWPara’s government in October opened the 300 million real ($56.29 million) Bioeconomy and Innovation Park down the river from Belem's open-air Ver-o-Peso market, where vendors have been selling rainforest products since 1901.The new facility includes 6,000 square meters of warehouse space filled with machinery where entrepreneurs share knowledge and experiment with forest commodities to come up with new foods, scents, and other products to entice the world’s consumers.Local chef Leonardo Souza was among the first to use the new park’s labs. He said they helped him scale up production from 60 jars per day of artisanal salt flavored with Amazonian herbs to about 1,000.“We worked with 42 families supplying herbs. Now it will be around 200,” he said.The idea of a robust bioeconomy builds on an already solid base for the state of Para.A 2019 study by IDB, the Nature Conservancy and Brazilian cosmetics giant Natura found that 30 forest product value chains in the Brazilian state generated 4.24 billion reais in local income, nearly matching 4.25 billion reais from livestock grazing.“This is not a niche market. This can be very muscular,” said Paula Caballero, the Nature Conservancy’s Latin America director. Natura buys Amazon ingredients including cacao, murumuru, and pataua oil for its line of health and beauty products. Carlos Nobre, a Bra...

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