LAS VEGAS, NV — May 14, 2026 — Bell Buckle Holdings, Inc. (OTC: BLLB), the parent company of MORE, a tokenized membership platform built around curated nightlife, live entertainment, and premium hospitality experiences, today issued the following update to its shareholders.
MORE is executing on its core strategy: positioning the company at the intersection of live entertainment, nightlife, and the experience economy.
The following update summarizes recent milestones and near-term developments the company believes are material to shareholders.
Forty Deuce at Mandalay Bay — Active Partnership
In March 2026, MORE announced a formal partnership with Ivan Kane's Forty Deuce, the immersive nightlife and live performance venue located inside Mandalay Bay Resort and Casino on the Las Vegas Strip. Forty Deuce, which opened to the public on New Year's Eve 2025 and is owned in part by Hollywood superstar Johnny Depp, blends performances, live music, and intimate nightclub production into a singular Las Vegas experience.
Under the partnership, MORE members gain preferred access to Forty Deuce through the MORE membership ecosystem, bypassing traditional guest list and concierge-based access models. The company views Forty Deuce as a flagship partner venue and an ideal complement to XS art Wynn within the MORE network — offering members two distinctly different but equally premium nightlife experiences on the Las Vegas Strip.
Combat Sports After Parties
MORE and Forty Deuce jointly held a WrestleMania after-party attended by current and former WWE athletes as well as fighters from UFC and Power Slap. This weekend, MORE will be hosting an unofficial after-party following Power Slap 20 on Friday.
BTS ARIRANG World Tour — Las Vegas, May 2026
BTS will perform four nights at Allegiant Stadium in Las Vegas beginning May 23, 2026, as part of the ARIRANG World Tour, with ancillary citywide programming running May 20–31 under the "BTS: The City" framework. This represents one of the largest single-week concentrations of international entertainment fans Las Vegas has hosted in recent memory. MORE will be hosting several K-pop activations at Forty Deuce for members.
New Monthly Membership Tier — Announcement Expected June 2026
The company intends to announce a new consumer-facing membership tier priced at $100 per month in June 2026. This tier is expected to provide new members with unlimited access to a defined set of affiliated venues within the MORE partner network. Additional details regarding participating venues, access terms, and launch timeline will be disclosed at that time.
The following update summarizes recent milestones and near-term developments the company believes are material to shareholders.
Forty Deuce at Mandalay Bay — Active Partnership
In March 2026, MORE announced a formal partnership with Ivan Kane's Forty Deuce, the immersive nightlife and live performance venue located inside Mandalay Bay Resort and Casino on the Las Vegas Strip. Forty Deuce, which opened to the public on New Year's Eve 2025 and is owned in part by Hollywood superstar Johnny Depp, blends performances, live music, and intimate nightclub production into a singular Las Vegas experience.
Under the partnership, MORE members gain preferred access to Forty Deuce through the MORE membership ecosystem, bypassing traditional guest list and concierge-based access models. The company views Forty Deuce as a flagship partner venue and an ideal complement to XS art Wynn within the MORE network — offering members two distinctly different but equally premium nightlife experiences on the Las Vegas Strip.
Combat Sports After Parties
MORE and Forty Deuce jointly held a WrestleMania after-party attended by current and former WWE athletes as well as fighters from UFC and Power Slap. This weekend, MORE will be hosting an unofficial after-party following Power Slap 20 on Friday.
BTS ARIRANG World Tour — Las Vegas, May 2026
BTS will perform four nights at Allegiant Stadium in Las Vegas beginning May 23, 2026, as part of the ARIRANG World Tour, with ancillary citywide programming running May 20–31 under the "BTS: The City" framework. This represents one of the largest single-week concentrations of international entertainment fans Las Vegas has hosted in recent memory. MORE will be hosting several K-pop activations at Forty Deuce for members.
New Monthly Membership Tier — Announcement Expected June 2026
The company intends to announce a new consumer-facing membership tier priced at $100 per month in June 2026. This tier is expected to provide new members with unlimited access to a defined set of affiliated venues within the MORE partner network. Additional details regarding participating venues, access terms, and launch timeline will be disclosed at that time.
Management believes this pricing structure establishes a scalable, recurring revenue model and lowers the entry point for consumers who wish to participate in the MORE ecosystem.
Las Vegas Venue Expansion — Under Evaluation
The company is currently evaluating two Las Vegas locations for a new physical concept under the MORE brand — one located in the downtown Las Vegas corridor and one in the Las Vegas Strip area. No agreements have been executed, no terms have been finalized, and there is no guarantee that either location will move forward. The company will issue a separate disclosure if and when a definitive decision is made.
MORE Token — Available on Biconomy Exchange and Uniswap
The MORE token (MORE/USDT) is currently listed and trading on Biconomy Exchange at Biconomy.com and is also available on Uniswap. The MORE token has a fixed maximum supply of 30 million tokens with no inflation mechanism. Token ownership functions as a verified membership credential within the MORE platform, providing holders with access to partner venues, curated events, and concierge-level services across the MORE network. Membership details can be found at www.moreprivate.club.
About Bell Buckle Holdings, Inc.
Bell Buckle Holdings, Inc. (OTC: BLLB) is a publicly traded holding company focused on the experience economy through its MORE brand. The company's shares are traded on OTC Markets under the symbol BLLB.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of applicable securities laws. Forward-looking statements include, without limitation, statements regarding the anticipated announcement of a new membership tier, the evaluation of Las Vegas venue locations, planned event activations, and the growth of the MORE token ecosystem. These statements involve known and unknown risks and uncertainties and are based on management's current expectations. Actual results may differ materially. None of the company's plans may materialize and if they do they may not be profitable. The company undertakes no obligation to update forward-looking statements except as required by law.
Investor Contact:
Las Vegas Venue Expansion — Under Evaluation
The company is currently evaluating two Las Vegas locations for a new physical concept under the MORE brand — one located in the downtown Las Vegas corridor and one in the Las Vegas Strip area. No agreements have been executed, no terms have been finalized, and there is no guarantee that either location will move forward. The company will issue a separate disclosure if and when a definitive decision is made.
MORE Token — Available on Biconomy Exchange and Uniswap
The MORE token (MORE/USDT) is currently listed and trading on Biconomy Exchange at Biconomy.com and is also available on Uniswap. The MORE token has a fixed maximum supply of 30 million tokens with no inflation mechanism. Token ownership functions as a verified membership credential within the MORE platform, providing holders with access to partner venues, curated events, and concierge-level services across the MORE network. Membership details can be found at www.moreprivate.club.
About Bell Buckle Holdings, Inc.
Bell Buckle Holdings, Inc. (OTC: BLLB) is a publicly traded holding company focused on the experience economy through its MORE brand. The company's shares are traded on OTC Markets under the symbol BLLB.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of applicable securities laws. Forward-looking statements include, without limitation, statements regarding the anticipated announcement of a new membership tier, the evaluation of Las Vegas venue locations, planned event activations, and the growth of the MORE token ecosystem. These statements involve known and unknown risks and uncertainties and are based on management's current expectations. Actual results may differ materially. None of the company's plans may materialize and if they do they may not be profitable. The company undertakes no obligation to update forward-looking statements except as required by law.
Investor Contact:
contact@getmore.vegas