LAS VEGAS, NV — August 20, 2026 — Bell Buckle Holdings, Inc. (OTC: BLLB), the parent company of MORE, a tokenized membership platform centered on curated nightlife, live entertainment, and premium hospitality experiences, today announced that the company has secured a new location in Las Vegas and has begun developing a new hospitality and entertainment concept at the property.
Development is currently underway, with an anticipated launch within the next several weeks. The company expects to disclose the concept’s name, location, operating details, and opening schedule closer to launch.
New Las Vegas Location Secured
In its May 2026 shareholder update, the company disclosed that it was evaluating potential locations in Las Vegas for a new venue. Following that evaluation, the company has now selected and secured a premium location.
The new concept is being designed to expand the company’s physical presence in Las Vegas and complement its existing network of nightlife, live entertainment, and hospitality activities.
Build-out activities are in progress. Although the company is targeting an opening within the next few weeks, the final launch date remains subject to the completion of construction, permitting, licensing, inspections, and other customary pre-opening requirements.
Continued Expansion of the MORE Ecosystem
The new location advances the broader strategy of positioning the company at the intersection of culture, hospitality, and the experience economy.
In addition to developing the new concept, MORE continues to expand its membership platform, seeking venue relationships, event programming, and token-enabled access model.
MORE Token
The MORE token (MORE/USDT) is currently listed on Biconomy Exchange and is also available through decentralized exchanges. The token has a fixed maximum supply of 30 million tokens and no inflation mechanism.
Token ownership functions as a verified membership credential within the MORE platform, providing eligible holders with access to participating venues, curated events, and concierge-level services across the MORE network. Membership information is available at www.moreprivate.club.
About Bell Buckle Holdings, Inc.
Bell Buckle Holdings, Inc. (OTC: BLLB) is a publicly traded holding company focused on the experience economy through its MORE brand. The company’s shares are traded on OTC Markets under the symbol BLLB.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of applicable securities laws. These statements include, without limitation, statements concerning the development, completion, the ability to secure financing, licensing, opening, operation, anticipated launch date, programming, partnerships, membership benefits, and potential financial performance of the company’s new Las Vegas concept, as well as the continued growth of the MORE platform and token ecosystem.
Forward-looking statements are based on management’s current expectations and involve known and unknown risks, uncertainties, delays, and other factors that may cause actual results to differ materially. The anticipated launch may be delayed by construction, permitting, licensing, inspection, vendor, financing, operational, or other requirements. There can be no assurance that the venue will open on the anticipated schedule, achieve its operating objectives, or become profitable. The company undertakes no obligation to update any forward-looking statement except as required by law.
Investor Contact:
contact@getmore.vegas