Boca Raton, FL— October 10, 2026 — Bell Buckle Holdings Inc (OTC: BLLB) announced today that Prediction has completed a successful soft launch, including tradional friends-and-family events including a prediction market community only cocktail party. The company plans to open Prediction to the general public next week.
The launch comes amid significant growth in public interest in prediction markets. During the 2024 presidential election period, political markets accounted for 90% of Kalshi’s trading volume and 65% of Polymarket’s volume in October and November, according to an analysis by Pew Research Center.
Dollars traded on prediction markets have surpassed dollars wagered at sportsbooks, according to the same Pew Research Center reprort. Combined monthly global trading volume on prediction markets was about $50.6 billion in July 2026. Compare that to about $14 billion per month wagered at legal U.S. sportsbooks in 2025.
BLLB is developing prediction related content partnerships and planning a range of future events. These are expected to include election-related programming, Formula 1 events, Super Bowl activities, and events surrounding the College Football Playoff National Championship in Las Vegas.
About Bell Buckle Holdings, Inc.
Bell Buckle Holdings, Inc. (OTC:BLLB) is a publicly traded holding company focused on the experience economy through its MORE brand and other venues.
About Bell Buckle Holdings, Inc.
Bell Buckle Holdings, Inc. (OTC:BLLB) is a publicly traded holding company focused on the experience economy through its MORE brand and other venues.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of applicable securities laws. Forward-looking statements include, without limitation, statements concerning the anticipated opening to the general public, the development of content partnerships, planned event programming, and future business opportunities. These statements are based on management’s current expectations and involve known and unknown risks, uncertainties, assumptions, and other factors that may cause actual results to differ materially. The company’s plans may be delayed, changed, or discontinued and may not produce the anticipated results or be profitable. Readers should not place undue reliance on these forward-looking statements, which speak only as of the date of this release. Except as required by law, BLLB undertakes no obligation to update or revise any forward-looking statement to reflect subsequent events, circumstances, or new information.
This press release contains forward-looking statements within the meaning of applicable securities laws. Forward-looking statements include, without limitation, statements concerning the anticipated opening to the general public, the development of content partnerships, planned event programming, and future business opportunities. These statements are based on management’s current expectations and involve known and unknown risks, uncertainties, assumptions, and other factors that may cause actual results to differ materially. The company’s plans may be delayed, changed, or discontinued and may not produce the anticipated results or be profitable. Readers should not place undue reliance on these forward-looking statements, which speak only as of the date of this release. Except as required by law, BLLB undertakes no obligation to update or revise any forward-looking statement to reflect subsequent events, circumstances, or new information.