BIC: FULL YEAR 2025 RESULTS

About this update from Societe Bic Sa

Clichy, France – February 24, 2026 FULL YEAR 2025 RESULTS Challenging year in 2025 with an improved momentum in the second half. Resilient free cash flow generation Renewed governance and executive leadership team to lead BIC’s next phase of growth Initial strategic actions launched in H2 2025 to streamline the portfolio FY net sales of €2,090m , -0.9% at constant currency (-4.7% on a comparative basis 1 ), in a particularly challenging US environment. Q4 net sales of €495m , +1.1% at constant currency (-2.3% on a comparative basis 1 ) with robust performance of Tangle Teezer as well as strong growth in Brazil and Middle East and Africa. 2025 adjusted EBIT of €283m (vs. €343m in 2024), adjusted EBIT margin of 13.6% reflecting a decline in gross profit margin, partially offset by some cost control. 2025 adjusted EPS at €4.74 (vs. €6.15 in 2024). Resilient Free Cash Flow generation at €222m (vs. €271m in 2024), reflecting disciplined financial management. 2026 outlook : in this year of transition, BIC anticipates improving organic 2 net sales trends, a slight expansion in adjusted EBIT margin, as well as stable Free Cash Flow. Sustained shareholders return policy: Rob Versloot, CEO, commented : “2025 was a challenging year for BIC, as we faced significant headwinds across several of our key markets. In this environment, we stabilized performance in the second half and delivered results in line with the expectations I set when I joined as CEO. We took decisive actions to streamline our brand portfolio by discontinuing underperforming activities and successfully integrating Tangle Teezer, which posted double-digit growth in its first year within BIC. In addition, a new leadership team is now in place, with the clear objective of improving the business going forward, supported by a renewed Board of Directors. I am fully confident that the strength and power of our brand, our deep distribution network as well as our unique manufacturing capabilities will be instrumental pillars in shaping the future of BIC. Looking ahead, 2026 is a transitional year as we are laser-focused on simplifying and transforming the organization to drive sustainable profitable growth and long-term value creation.” Key Group financial figures 2026 Outlook In this year of transition and as BIC’s renewed leadership team prepares its strategic plan, which will be presented later in the year, BIC anticipates, under current assumptions, improving organic 4 net sales trends, a slight expansion in adjusted EBIT margin, as well as stable Free Cash Flow. Key financial highlights FY 2025 net sales were 2,090 million euros, down 0.9% at constant currency, mainly due to challenging performances in the US and Latin America in Human Expression and Flame for Life. This was partially offset by strong performance of Tangle Teezer, growth in Middle East and Africa and in Blade Excellence in Brazil. FY 2025 gross profit margin was 48.8% versus 50.2% in FY 2024, driven by higher raw material and electricity costs, the negative impact of tariffs and unfavorable currency fluctuations. This was partially offset by favorable price and mix, continued manufacturing efficiencies and the positive contribution of Tangle Teezer. FY 2025 adjusted EBIT margin was 13.6% compared to 15.6% last year, mainly driven by the decline in gross profit margin. The change in adjusted EBIT margin was positively impacted by lower operating expenses, more than offset by negative operating leverage. FY 2025 non-recurring items amounted to 127 million euros (versus 53 million euros in 2024), mainly due to the disposal of BIC’s Cello activities in India announced in October 2025 and the discontinuation of Skin Creative activities and Rocketbook announced in December 2025. This mainly includes: Net income and earnings per share (EPS) 2025 finance costs were 17 million euros mainly due to the unfavorable impact of the fair value adjustment of financial assets denominated in US dollar in Brazil and Mexico. This also includes the cost of financing related to the Tangle Teezer acquisition debt. 2025 effective tax rate was 38.0% vs. 28.8% last year. The increase is mainly driven by: Excluding these exceptional impacts, the effective tax rate in 2025 was 28.3%. Change in net cash position 2025 Free Cash Flow generation was 222 million euros compared to 271 million euros last year. This decrease is mainly related to lower operating cash flow following softer business performance. At the end of 2025, Net Cash position was 234 million euros , an increase of 45 million euros compared to last year. Shareholders’ remuneration in full year 2025: 2025 Key Milestones Changes in BIC’s Board of Directors: Renewed leadership team, with new executives having joined over the last 12 months: First strategic actions initiated in the second half of 2025: Operational Trends by Division Human Expression Q4 2025 Human Expression net sales were down 9.3% at constant currency. Excluding the negative impact from the sale of Cello in Q4, net sales were down 5.8%. FY 2025 net sales were down 6.3% at constant currency mainly due to poor performances in Latin America and the US, and the negative contribution from discontinued activities, more than offsetting solid growth in Middle East and Africa. FY 2025 Human Expression adjusted EBIT margin reached 7.5%, compared to 7.6% last year. This was driven by unfavorable currency fluctuations and higher raw material costs, offset by lower operating and other expenses, and favorable price and mix. Flame for Life Q4 2025 Flame for Life net sales were down 5.2% at constant currency. FY 2025 net sales were down 6.7% at constant currency, negatively impacted by weak performance in North and Latin America. FY 2025 Flame for Life adjusted EBIT margin was 29.9%, compared to 33.3% in 2024. This was mainly due to the negative impact of tariffs in H2 and the net sales decline. Blade Excellence Q4 2025 Blade Excellence net sales were up 24.8% at constant currency. Excluding Tangle Teezer, net sales were up 6.4%. FY 2025 net sales were up 15.7% at constant currency mainly driven by Tangle Teezer. Excluding Tangle Teezer, net sales were slightly down by 0.8%. FY 2025 Blade Excellence adjusted EBIT margin was 15.9%, compared to 18.5% last year, mainly due to higher electricity and raw material costs, as well as the impact of US tariffs. This was partially offset by favorable price and mix. Appendix Net sales by geography (in million euros) Net sales by division (in million euros) Impact of change in perimeter and currency fluctuations on net sales EBIT and adjusted EBIT by division Condensed Profit & Loss Statement Balance Sheet 13 Working Capital and Cash Flow Statement Reconciliation with Alternative Performance Measures Share Buyback Program Capital and voting rights As of December 31, 2025, the total number of issued shares of Société BIC is 40,861,314 shares, representing: Total number of treasury shares held at the end of December 2025: 179,774. Glossary Société BIC consolidated financial statements as of December 31, 2025, were approved by the Board of Directors on February 24, 2026. A presentation related to this announcement is also available on the BIC website ( www.bic.com ). The Group's Statutory Auditors have largely completed their audit procedures on these consolidated financial statements and the audit report relating to the certification of these financial statements will be issued upon completion of the procedures required for the filing of the Universal Registration Document. This document contains forward-looking statements. Although BIC believes its expectations are based on reasonable assumptions, these statements are subject to many risks and uncertainties. A description of the risks borne by BIC appears in the section "Risk Factors and Management" in BIC's 2024 Universal Registration Document (URD) filed with the French financial markets authority (AMF) on March 27, 2025. Webcast and conference call Rob Versloot, Chief Executive Officer, and Grégory Lambertie, Chief Financial and Digital Officer, will present BIC's Full Year 2025 results during a webcast and a conference call on February 25, 2026, at 8:30 AM CET: Contacts Agenda All dates to be confirmed About BIC A global leader in stationery, lighters, and shavers, BIC brings simplicity and joy to everyday life. For 80 years, BIC’s commitment to delivering high-quality, affordable, and trusted products has established BIC as a symbol of reliability and innovation. With a presence in over 160 countries, and over 11,000 team members worldwide, BIC’s portfolio includes iconic brands and products such as BIC® 4-Color™, Cristal®, BIC Kids®, Lucky™, Tipp-Ex®, Wite-Out®, Djeep®, EZ Load™, EZ Reach®, BIC® Flex™, Soleil®, Tangle Teezer® and more. Listed on Euronext Paris and included in the SBF120 and CAC Mid 60 indexes, BIC is also recognized for its steadfast commitments to sustainability and education. For more, visit www.corporate.bic.com and to see BIC’s full range of products visit www.bic.com . Follow BIC on   LinkedIn ,   Instagram , YouTube  and TikTok . 1 Organic growth - excluding perimeter impacts from the acquisition of Tangle Teezer in Q4 2024 and the sale of Cello in Q4 2025 2 Change on a comparative basis 3 Subject to the May 2026 AGM approval – based on 40,861,314 shares as of December 31, 2025 excluding treasury shares 4 Change on a comparative basis 5 See appendix for detail of non-recurring items on page 13 6 Others include mainly income tax paid for 90 million euros 7 Circana data in value: Year-to-date December 2025 8 Circana data in value: Year-to-date December 2025. Estimated total lighter measured market (c.70% total market coverage) 9 Circana data in value: period from September to December 2025. Estimated total lighter measured market (c.70% total market coverage) 10 Circana data in value: Year-to-date December 2025. 11 Market share in value. Source: Nielsen (UK) and Circana (US) 12 Including the acquisition of Tangle Teezer in December 2024 and the sale of BIC’s Cello activities in India in Q4 2025. 13 2024 Balance sheet restated following the final purchase price allocation of Tangle Teezer, as well as reclassification of uncertain tax position from deferred tax liabilities to non‑current tax liabilities. 14 2024 figure (€556m) restated following the final purchase price allocation of Tangle Teezer 15 Special bonus paid in 2024 to employees who have not been granted shares under the regular long term incentive plans 16 BIC signed a Virtual Power Purchase Agreement in November 2022 in Greece and a Physical Power Purchasing Agreement in November 2023 in France, as part of its sustainability strategy 17 Earn out provision reversal 18 Including 98 million euros of goodwill/intangibles impairment as well as inventory and machineries write-offs 19 Including other current financial assets (8 million euros for 2025 and 3 million euros for 2024) Attachment

View stock analysis, news, and events for Societe Bic Sa