BIC: First Quarter 2026 Net Sales

About this update from Societe Bic Sa

Clichy, France – April 28, 2026 FIRST QUARTER 2026 NET SALES Q1 organic growth of +1.6% driven by all categories, in line with expectations Group transformation initiated in a key transitional year, new strategic plan to be unveiled in September 2026 Q1 2026 net sales of €453m , growing +1.6% organically driven by all categories and key regions except Middle East and Africa. Foreign exchange and perimeter had a negative impact of respectively -5.0% and -1.9% on Group net sales in Q1. Group transformation initiated : the newly appointed leadership team is implementing a new operating model to ideally position BIC for its next phase of profitable growth. The strategic plan will be presented in September 2026. Rob Versloot, CEO, commented : “In this key transitional year, we delivered 1.6% organic growth in the first quarter, in line with expectations and the trajectory outlined in February. Growth was broad-based, across all categories and key regions, with a clear improvement in the US and a strong contribution from Tangle Teezer. We are moving forward with discipline and taking actions to reposition the Group and build strong foundations. At the same time, we remain vigilant in this highly volatile environment, marked by the ongoing situation in the Middle East and its global consequences. Together with my new leadership team, we are fully mobilized and already shaping the organization to implement our future operating model aimed at restoring sustainable, profitable growth. We look forward to unveiling our new strategic plan in September.” Group Net Sales 2026 Outlook confirmed BIC continues to anticipate, under current assumptions, improving organic net sales trends, a slight expansion in adjusted EBIT margin, as well as stable Free Cash Flow year-on-year. Operational Trends by Division Human Expression Human Expression organic net sales growth was +3.0% primarily driven by improvement in North America. Flame for Life Flame for Life organic net sales growth was +1.7% led by solid growth in Latin America and continued improvement in the US. Blade Excellence Blade Excellence organic net sales growth was +0.6% driven by very strong performance from Tangle Teezer as well as solid momentum from the shaver’s business in Europe and Latin America. Appendix Net sales by geography (in million euros) Net sales by division (in million euros) Impact of change in perimeter and currency fluctuations on net sales (in %) Glossary A presentation related to this announcement is available on the BIC website ( www.bic.com ). This document contains forward-looking statements. Although BIC believes its expectations are based on reasonable assumptions, these statements are subject to many risks and uncertainties. A description of the main risks that could impact BIC appears in the section "Risk Factors and Management" of BIC's 2025 Universal Registration Document (URD) filed with the French financial markets authority (AMF) on March 26, 2026. Webcast and conference call Rob Versloot, Chief Executive Officer, and Grégory Lambertie, Chief Financial and Digital Officer, will present BIC's Q1 2026 Net Sales during a webcast and a conference call on April 29, 2026, at 8:30 AM CET: Contacts Agenda All dates to be confirmed About BIC A global leader in stationery, lighters, shavers and hairbrushes, BIC brings simplicity and joy to everyday life. For 80 years, BIC’s commitment to delivering high-quality, affordable, and trusted products has established BIC as a symbol of reliability and innovation. With a presence in over 160 countries, and over 11,000 team members worldwide, BIC’s portfolio includes iconic brands and products such as BIC® 4-Color™, Cristal®, BIC Kids®, Lucky™, Tipp-Ex®, Wite-Out®, Djeep®, EZ Load™, EZ Reach®, BIC® Flex™, Soleil®, Tangle Teezer® and more. Listed on Euronext Paris and included in the SBF120 and CAC Mid 60 indexes, BIC is also recognized for its commitments to sustainability and education. For more, visit www.corporate.bic.com and to see BIC’s full range of products visit www.bic.com . Follow BIC on   LinkedIn ,   Instagram , YouTube  and TikTok . 1 Source: Circana data in value, Year-to-date March 2026. Estimated total lighter measured market (c.70% total market coverage) 2 Perimeter impact includes the sale of BIC Cello activities in India (impacting Asia and Oceania) as well as the discontinuation of Rocketbook and Skin Creative activities (impacting North America and Europe) in Q4 2025 Attachment

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