Societe Bic Sa · EURONEXT:BB
Societe Bic Sa — BIC — FY2025 Earnings Presentation
35 slides from Societe Bic Sa's earnings presentation, Feb 25, 2026
Slide 1: BIC FY 2025 Results Presentation
BIC FY 2025 Results Presentation February 25, 2026
Slide 2: Disclaimer
Disclaimer This document contains forward-looking statements. Although BIC believes its estimates are based on reasonable assumptions, these statements are subject to numerous risks and uncertainties. A description of the risks borne by BIC appears in section “Risk Factors and Management” of BIC’s 2
Slide 3: Key Takeaways
Key Takeaways Rob Versloot Chief Executive Officer 3
Slide 4: 2025 Key Takeaways
2025 Key Takeaways • Challenging year with significant headwinds in H1. Stabilization of the performance in H2: o 2025 Net sales of €2,090m, -0.9% at constant currency o Adjusted EBIT margin at 13.6% o Free cash flow generation of €222m • Weak performance in the US and Mexico in Human Expression and
Slide 5: Key Initiatives Strengthening the Power of Our Brands
Key Initiatives Strengthening the Power of Our Brands Partnerships: New BIC Cristal Figurines EZ Load ramp-up BIC x Squid Game BIC x Stranger Things New BIC Flex 5 Trim shaver Soleil Glide ‘Your time to shine’ The Ultimate Detangler Chrome Tangle Teezer x Skims campaign partnership 5
Slide 6: Strong Momentum Behind BIC's Detangling Haircare Brand
Strong Momentum Behind BIC’s Detangling Haircare Brand • Very strong net sales growth across all key channels and markets Double- • Outperforming the hairbrush category in all main markets digit • Success of new products supported by key marketing campaigns and growth partnerships in 2025 • First Ta
Slide 7: Proposed Shareholder Remuneration
Proposed Shareholder Remuneration 218 210 Ordinary dividend €2.40 for fiscal year 20251 60 59 167 134 40 40 40 39 51% 2025 Payout ratio2 119 127 110 95 up to 2026 Share €40m buyback program Ordinary 2022 2023 Exceptional 2024 Share 2025 Exceptional dividend dividend buyback share buyback in million
Slide 8: Operational and Consolidated Results
Operational and Consolidated Results Grégory Lambertie Chief Financial and Digital Officer 8
Slide 9: Key Financial Figures
Key Financial Figures Net Adjusted Adjusted Free Cash Sales EBIT3 EPS3 Flow4 Q4 €495m 2025 €283m €4.74 €222m +1.1% CC1 -2.3% CB2 13.6% €234m FY versus €6.15 Net Cash 2025 €2,090m Adjusted in 2024 Position5 EBIT Margin versus €189m -0.9% CC1 in 2024 -4.7% CB2 1 Change at constant currency 4 Free Cash
Slide 10: Q4 2025 Net Sales Evolution
Q4 2025 Net Sales Evolution Change on a comparative basis1: (2.3)% Perimeter FX €517m €18m €8m €9m €495m €11m € 29m (1.7) pts (2.2) pts +1.6 pts +3.4 pts (5.5) pts Q4 2024 Peri FX Q4 2025 Q4 2024 Human Flame Blade Perimeter Q4 2025 Net Sales Expression for Life Excellence & FX impact Net Sales 1 Org
Slide 11: FY 2025 Net Sales Evolution
FY 2025 Net Sales Evolution Change on a comparative basis1: (4.7)% Perimeter FX €2,197m €83m €45m €2,090m €54m €4m € 86m (2.0) pts (2.5) pts (0.2) pts +3.8 pts (3.9) pts Q4 2024 Peri FX Q4 2025 2 FY 2024 Human Flame Blade Perimeter FY 2025 Net Sales Expression for Life Excellence & FX impact Net Sal
Slide 12: FY 2025 Performance – Human Expression
FY 2025 Performance – Human Expression United States Latin America Poor performances of Skin Tough competitive Creative activities and environment and Rocketbook, combined with challenging consumer ball pen market decline trends in Mexico and Brazil Resilient performance Decisive actions in Europe d
Slide 13: FY 2025 Performance – Flame For Life
FY 2025 Performance – Flame For Life United States Robust double-digit Difficult start to 2025 in a growth in the Middle tough trading environment, East and Africa stabilization of market region trends in H2 Challenging market Europe dynamics in Latin Slight decline despite America with tough distri
Slide 14: FY 2025 Performance – Blade Excellence
FY 2025 Performance – Blade Excellence United States Tangle Teezer Net sales impacted by Solid double-digit deteriorating market growth in the US and trends and high Europe driven by new promotional intensity products and despite the success of Flex distribution gains and Soleil ranges Continued str
Slide 15: FY 2025 Adjusted EBIT Margin Evolution
FY 2025 Adjusted EBIT1 Margin Evolution 15.6% (1.6) pts (0.1) pts 13.6% (0.3) pts FY 2024 Gross Profit 2 Brand Support Operating and FY 2025 adjusted EBIT Other Expenses 3 adjusted EBIT margin margin 1 See glossary in appendix 2 Excluding special bonus in 2024, Power Purchase Agreement in France and
Slide 16: FY 2025 Profit & Loss Account
FY 2025 Profit & Loss Account in million euros FY 2024 FY 2025 FY 2025 non-recurring items, mainly: • €104m discontinuation of Skin Creative activities and Rocketbook announced in December 20252 Adjusted EBIT1 343 283 • €11m negative impact of Cello’s disposal • €10m fair value adjustment on the Pow
Slide 17: FY 2025 Free Cash Flow Generation
FY 2025 Free Cash Flow Generation in million euros 400 7 90 222 87 8 Operating Change in Income tax paid Capex Others1 Free Cash Flow 2 Cash Flow Working Capital 1 Mainly includes pensions contribution 2 Free Cash Flow before acquisitions and disposals 17
Slide 18: 2025 Net Cash Position
2025 Net Cash Position in million euros Free Cash Flow: €222m 400 91 87 127 234 40 10 189 Net Cash from Operating Activities: €309m December 2024 Operating Change in working CAPEX Dividend Share Others 2 December 2025 Net Cash Position cash flow capital and others 1 paid buyback Net Cash Position 1
Slide 19: 2026 Outlook and Conclusion
2026 Outlook and Conclusion Rob Versloot Chief Executive Officer 19
Slide 20: Renewed Governance and Executive Leadership Team to lead BIC's next Phase of Growth
Renewed Governance and Executive Leadership Team to lead BIC’s next Phase of Growth Board of Directors Executive Committee Changes in 2025 Édouard Bich Rob Versloot Albert Baladi Geoffroy Bich Rob Versloot Chair of the Board Chief Executive Officer Chief Executive Officer Marie-Aimée Sébastien Drecq
Slide 21: 2026 Outlook
2026 Outlook In this year of transition and as BIC’s renewed leadership team prepares its strategic plan, which will be presented later in the year, BIC anticipates, under current assumptions: A slight Improving expansion in Stable Free organic1 net adjusted EBIT Cash Flow sales trends margin 1 chan
Slide 22: Appendix
Appendix 22
Slide 23: Key ESG Achievements in 2025
Key ESG Achievements in 2025 Sustainable Acting against Improving lives Innovation climate change through education 87% 100% 47% of recycled plastic for of cardboard reduction in 245 million the new handle of the packaging from Scope 1 GHG children with BIC Twin Lady/Silky a certified emissions impr
Slide 24: Working Capital
Working Capital in million euros Change in Working Capital: €7m 553 25 8 3 13 27 8 509 32 Dec-24 1 Net Trade Trade Other Cello sale Investing FX Dec-25 Inventory & other & other receivables and discontinued activities & others Receivables Payables and payables activities 2 1 2024 figure (€556m) rest
Slide 25: FY 2025 Net Sales Breakdown
FY 2025 Net Sales Breakdown By Division By Geography Human Expression 35% 36% 35% North America Europe Flame for Life 35% Blade Excellence 29% 17% Latin America 8% Middle 4% East & Africa Asia & Oceania Other products 1% 25
Slide 26: FY 2025 Net Sales Main Exchange Rate Evolution vs Euro
FY 2025 Net Sales Main Exchange Rate Evolution vs Euro % of Average rates % net sales FY 2024 FY 2025 change US Dollar 36% 1.08 1.13 (4.2) % Brazilian Real 9% 5.83 6.31 (7.6) % Mexican Peso 5% 19.81 21.67 (8.6) % Canadian Dollar 2% 1.48 1.58 (6.1) % Australian Dollar 2% 1.64 1.75 (6.4) % South Afric
Slide 27: Group Figures
Group Figures in million euros Q1 23 Q2 23 H1 23 Q3 23 Q4 23 FY 23 Q1 24 Q2 24 H1 24 Q3 24 Q4 24 FY 24 Q1 25 Q2 25 H1 25 Q3 25 Q4 25 FY 25 Net Sales 539 638 1,177 560 526 2,263 522 618 1,139 540 517 2,197 478 598 1,077 519 495 2,090 Change as reported +4.5% +4.4% +4.4% (3.4) % (0.1) % +1.3% (3.2) %
Slide 28: Group Quarterly Figures by Geography
Group Quarterly Figures by Geography in million euros Q1 24 Q2 24 Q3 24 Q4 24 FY 24 Q1 25 Q2 25 Q3 25 Q4 25 FY 25 Europe Net Sales 160 212 175 150 698 168 226 183 158 736 Change as reported +5.8% +5.0% +2.6% +6.0% +4.8% +4.7% +6.6% +4.6% +5.7% +5.5% Change on a comparative basis (organic growth)1 +1
Slide 29: Human Expression
Human Expression in million euros Q1 23 Q2 23 H1 23 Q3 23 Q4 23 FY 23 Q1 24 Q2 24 H1 24 Q3 24 Q4 24 FY 24 Q1 25 Q2 25 H1 25 Q3 25 Q4 25 FY 25 Net Sales 177 283 460 215 171 846 174 279 453 200 162 814 153 253 406 192 138 736 Change as reported +5.4% +4.9% +5.1% (4.7) % (2.7) % +0.8% (2.0) % (1.5) % (
Slide 30: Flame For Life
Flame For Life in million euros Q1 23 Q2 23 H1 23 Q3 23 Q4 23 FY 23 Q1 24 Q2 24 H1 24 Q3 24 Q4 24 FY 24 Q1 25 Q2 25 H1 25 Q3 25 Q4 25 FY 25 Net Sales 228 206 434 200 217 852 207 195 402 192 216 810 172 183 354 175 194 723 Change as reported +0.9% (1.8) % (0.4) % (7.3) % (1.1) % (2.3) % (9.4) % (5.2)
Slide 31: Blade Excellence
Blade Excellence in million euros Q1 23 Q2 23 H1 23 Q3 23 Q4 23 FY 23 Q1 24 Q2 24 H1 24 Q3 24 Q4 24 FY 24 Q1 25 Q2 25 H1 25 Q3 25 Q4 25 FY 25 Net Sales 125 144 268 139 129 537 132 139 271 142 130 543 145 157 302 146 154 602 Change as reported +9.9% +13.3% +11.7% +4.9% +4.4% +8.0% +6.2% (3.6) % +1.0%
Slide 32: Other Products
Other Products in million euros Q1 23 Q2 23 H1 23 Q3 23 Q4 23 FY 23 Q1 24 Q2 24 H1 24 Q3 24 Q4 24 FY 24 Q1 25 Q2 25 H1 25 Q3 25 Q4 25 FY 25 Net Sales 8 6 14 6 9 29 8 5 14 7 9 30 9 5 14 7 9 30 Change as reported +6.8% +13.2% +9.4% +2.9% +14.6% +9.3% +2.3% (6.0) % (1.2) % +0.5% +9.1% +2.2% +4.6% (0.9)
Slide 33: Unallocated Costs
Unallocated Costs in million euros H1 23 FY 23 H1 24 FY 24 H1 25 FY 25 EBIT (42) (85) (44) (85) (42) (79) Adjusted EBIT (42) (85) (45) (85) (42) (79) 33
Slide 34: Capital and Voting Rights
Capital and Voting Rights As of December 31, 2025, the total number of issued shares of Société BIC is 40,861,314 shares, representing: • 57,596,814 voting rights • 57,417,040 voting rights excluding shares without voting rights Total number of treasury shares held at the end of December 2025: 179,7
Slide 35: Glossary
Glossary • Adjusted: Adjusted means excluding non-recurring items. • Constant currency basis: Change at constant currency figures are calculated by translating the current year figures at prior year average exchange rates. • Comparative basis (organic growth): Change at constant currency and constan