Business
AI-Driven Efficiency Gains: Newborn Town 2025 Net Profit Attributable to Owners Surged 95% YoY
Newborn Town Inc. (Newborn Town or the company, together with the subsidiaries as the 'Group', stock code: 09911.HK), a leading global social entertainment company, released its annual results for 2025.
About this update from Newborn Town Inc.
HONG KONG, March 26, 2026 /PRNewswire/ -- Newborn Town Inc. (Newborn Town or the company, together with the subsidiaries as the 'Group', stock code: 09911.HK), a leading global social entertainment company, released its annual results for 2025. For the year ended December 31, 2025, Newborn Town reported a total revenue of RMB 6,889 million, marking a 35.3% year-on-year increase. Net profit for the year reached RMB 964 million, up 22.3% year-on-year. Net profit attributable to owners amounted to RMB 935 million, surging by 94.6% year-on-year, while adjusted EBITDA totaled at RMB 1,215 million, demonstrating a year-on-year increase of 26.1%. By business segment, the social networking business remained the primary revenue driver. Flagship product TopTop continued to deliver strong growth, while MICO and YoHo provided stable contributions to both revenue and profit. The innovative business segment recorded a year-over-year surge of 59.3% in revenue, with quality games and social e-commerce maintaining solid and rapid growth, while the short drama business began to gain traction. By market, the MENA region continued to demonstrate strong commercial momentum. Meanwhile, the Group accelerated its expansion into non-MENA markets, making encouraging progress in regions such as Latin America and Japan. Deepening Competitive Moat in Social Networking Business, While Innovative Business Gained Strong Momentum In 2025, the Group's social networking business sustained strong growth, with revenue reached RMB 6,142 million, representing a year-on-year increase of 32.9%. In particular, the game-oriented social networking platform TopTop delivered exceptional results, with profit growth exceeding 100%. Revenue for TopTop grew by over 70% year-on-year. Meanwhile, the live-streaming social platform MICO and the voice-based social platform YoHo continued to reinforce their leadership in their respective segments, contributing stable revenue and profit. Leveraging its strong UGC-driven ecosystem, TopTop was steadily evolved into a household name in key MENA markets such as Saudi Arabia, and was named "Best Social Game Platform" at the Sensor Tower APAC Awards. According to Sensor Tower, TopTop ranked 5th in the Middle East social networking app revenue rankings in 2025. A...