TSX:ADX TORONTO, Jan. 20 /CNW/ - Advantex Marketing International Inc. (TSX:ADX) is pleased to announce the expansion of its long-term relationship with The New York Times with the launch of TimesPoints Online Shops (http://timespointsonlineshops.com), an online shopping mall for The New York Times New Online Member Rewards Program. Through the online shopping mall, New York Times subscribers will earn TimesPoints when shopping at many of the best-known online retailers including The Sharper Image, Barnes&Noble.com, Harry and David, Dell.com and others. "TimesPoints Online Shops, our first online shopping mall program for a major daily newspaper, is a prime example of how Advantex is leveraging its relationships, infrastructure, and systems to create opportunities for incremental revenue growth," said G. Randall Munger, Chairman and Chief Executive Officer of Advantex. "Advantex has a long and successful track record of developing and delivering loyalty programs for the newspaper industry, including our popular Dining and Recreation Books, and the predecessor subscriber loyalty program for The New York Times, which operated for more than 10 years. We are very pleased to continue our long-term relationship with The New York Times with this exciting new initiative." Each point earned is worth the equivalent of $1 in eligible products and services. Members can apply TimesPoints to pay for their subscription or to redeem towards other great rewards from The New York Times. The breadth of Advantex's responsibilities for TimesPoints Online Shops includes Web site development and maintenance, merchant management and marketing, award processing, database management, analytics and reporting, and other services related to the site's operations. "The significant investment Advantex has made in scalable online technology is producing results. Contribution from our online shopping malls is increasing, the result of the growing popularity of online shopping, a more robust merchant base, and the launch of additional mall programs," said Mr. Munger. "Advantex has established a commanding presence in the online marketing sector through our airline loyalty programs." About Advantex Marketing International Inc. Advantex Marketing International Inc. is a leading marketing services company, specializing in integrated marketing solutions for its Merchant and Channel Partner clients. Advantex offers a range of products and services including coalition loyalty rewards programs, online shopping malls, direct marketing, online and email promotion; and data capture and award processing systems. Advantex loyalty partners include The New York Times, CIBC, United Airlines, Delta Air Lines, Alaska Airlines and other major North American corporations, as well as a growing list of restaurants, online retailers, golf courses, small inns and resorts. Advantex is a public company, traded on the Toronto Stock Exchange under the symbol "ADX". For additional information on Advantex, please visit www.advantex.com. This press release may include statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Advantex cautions that actual performance will be affected by a number of factors, many of which are beyond its control. Future events and results may vary substantially from what Advantex currently foresees. Discussion of the various factors that may affect future results is contained in Advantex's recent filings with Canadian securities regulatory authorities. %SEDAR: 00004122E