ADX: TSX TORONTO, Nov. 3 /CNW/ - Advantex Marketing International Inc. (TSX:ADX) today announced a major restructuring of its business. Operating costs will be reduced by more than $1.5 million annually through selective staff reductions, lower occupancy costs and reductions in other overhead expenses. "The restructuring reflects the changes that have taken place in our business over the past year, including the sale of Samplex and the discontinuation of unprofitable programs and services," said G. Randall Munger, Chairman and Chief Executive Officer of Advantex. "We are single- mindedly committed to making Advantex profitable. Every aspect of our business is under the microscope; no area will go overlooked." In addition to the cost reduction measures announced today, significant revenue enhancement initiatives are also underway, including an expanded merchant working capital program, offered in connection with the Company's merchant loyalty programs. The merchant working capital program is expected to increase profit margins and the number of participating merchants. The positive impact of today's changes will begin to be reflected in the Company's financial results in the third and fourth quarters of fiscal 2006 (periods ending March 31, 2006 and June 30, 2006, respectively). Advantex announced the appointment of Kelly Ambrose to the position of President and Chief Operating Officer in October 2005. "Kelly's extensive experience in restructuring organizations for profitability has and will continue to be very valuable," said Mr. Munger. "We wish to extend our thanks and appreciation to the departing employees for their contribution to the company during their time with us, and wish them every success in their future plans." About Advantex Marketing International Inc. Advantex Marketing International Inc. is a leading marketing services company, specializing in integrated marketing solutions for its Merchant and Channel Partner clients. Advantex offers a range of products and services including coalition loyalty rewards programs, online shopping malls, direct marketing, online and email promotion, and data capture and award processing systems. Advantex loyalty partners include CIBC, United Airlines, Delta Air Lines, The New York Times, Alaska Airlines, US Airways, and other major North American corporations, as well as hundreds of restaurants, online retailers, golf courses, small inns and resorts. Advantex is traded on the Toronto Stock Exchange under the symbol "ADX". For additional information on Advantex, please visit www.advantex.com. This press release may include statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Advantex cautions that actual performance will be affected by a number of factors, many of which are beyond its control. Future events and results may vary substantially from what Advantex currently foresees. Discussion of the various factors that may affect future results is contained in Advantex's recent filings with Canadian securities regulatory authorities. %SEDAR: 00004122E