Göran Dahlin
CEO, Peers Group
Replay available
Pierce Group AB (publ) (STO: PIERCE) Q4 2025 earnings conference call, held 2026-02-20. Replay captured from the company's public earnings webcast.

CEO, Peers Group
CFO, Peers Group
Analyst, Nordia
Private Investor
Good morning, everyone, and welcome to Peers Group's presentation of our Q4 result for 2025. I'm Göran Dahlin, CEO of Peers Group, and with me is Fredrik Kjellbjerg, our CFO. Thank you for joining us today. Today, we begin with a brief recap of who we are and where we stand in the European market, followed by a summary of our financial performance in a quarter. Then we will provide updates on our ongoing transformation and strategic growth drivers for the coming quarters. We'll close with a Q&A session at the end. So Peers is Europe's number one online destination for motorcycle gear and equipment, and we sell everything you need when you ride a motorcycle, except the motorcycle. The company was founded in 2008 in Stockholm. We are a pan-European e-commerce company. And we have more than 15 years experience of operating across Europe. We generate around 1.8 billion SEC in sales with a 5% EBTA margin. And we have approximately 290 employees in Sweden, Poland, and Spain. We serve more than 1 million customers and we've built a strong digital presence with 1.8 million followers on social media. Our assortment includes over 200,000 products and we operate local e-commerce sites in 20 countries. All logistics are handled through our central warehouse in Poland, enabling scale and efficiency. And since 2021, we're listed on Nasdaq Stockholm. We operate in three verticals through 24MX, XLMoto and Sledstore. Monocross represent around 60% of sales in a market of approximately 10 billion SEK. of the total market. Motorcycle accounts for roughly 35% of sales in a significantly larger 90 billion SEK online and offline market. So our share is still below 1% of the total market, highlighting substantial growth potential. Snowmobile represents around 5% of our sales in the 2 billi...