Göran Dahlin
CEO
Replay available
Pierce Group AB (publ) (STO: PIERCE) Q2 2025 earnings conference call, held 2025-08-22. Replay captured from the company's public earnings webcast.

CEO
Analyst, Garn Invest
Analyst, Nordia
Welcome to the Pierce Group Q2 Report 2025 presentation. During the questions and answers session, participants are able to ask questions by dialing pound key 5 on their telephone keypad. Now I will hand the conference over to the speaker, CEO Joran Dahlin. Please go ahead. Good morning, everyone, and welcome to our Q2 2025 interim report. My name is Göran Dahlin. I'm CEO of Peers Group, and I thank you for joining me today. Here is today's agenda. I'll begin with a short introduction to Peers and our business, then walk you through the key highlights from the second quarter. After that, I'll share our outlook and priorities for the months ahead. And finally, we'll wrap up with some time for Q&A. So for those of you less familiar with us, Peers is the leading European e-commerce platform for motorcycle gear, parts and accessories. The total addressable market was estimated at around 100 billion SEK in 2021. Although it's likely contracted somewhat since then, it remains substantial. And critically, it's still largely offline and fragmented. Peers is the leading e-commerce player in Europe. We're not just a retailer, we're a specialist. Our assortment is uniquely attractive, combining the strongest brand on the market with a leading portfolio of private labels. We are the number one player in the off-road category and amongst the top in on-road. And we're proud to be the only pan-European company in the industry. We operate localized websites in 16 markets and serve more than 1 million customers each year. And to the right, you can see some basic information about us. Two thirds of the sales are outside the Nordics. Almost two thirds are off-road, one third on-road, and 5% is other, which primarily is sled store. Parts and accessories are each 20% of our sales, and mo...