Adrian Elmland
Analyst, Nordea
Replay available
Pierce Group AB (publ) (STO: PIERCE) Q2 2026 earnings conference call, held 2026-08-21. Replay captured from the company's public earnings webcast.

Analyst, Nordea
Analyst, Pareto Securities
Chief Financial Officer (CFO)
Chief Executive Officer (CEO)
Welcome to Pierce Group Q2 Report 2026 presentation. During the Q&A session, participants are able to ask questions by dialing pound key five on their telephone keypad. Now, I will hand the conference over to the speaker, CEO Joran Dahlin and CFO Fredrik Kjellgren. Please go ahead. Good morning, everyone, and welcome to Pierce Group's presentation over our results for the second quarter of 2026. I'm Jan-Anne Dahlin, CEO of Pierce Group, and I'm joined today by Fredrik Kjellgren, our CFO, and thank you for joining us. So today we will begin with a brief recap of who we are and where we stand in the European market, followed by a summary of our financial performance in the quarter. Then we will provide updates on our ongoing transformation and strategic initiatives before we look ahead to our outlook and growth drivers for the coming quarters. We'll close with a Q&A session at the end. Pierce Group, we are Europe's number one online destination for motorcycle gear and equipment. We were founded in 2008 and we are the leading European e-commerce platform for motorcycle and snowmobile gear, parts and accessories. We operate the online stores 24MX, Excelmoto and Sledstore. 60% of our turnover is done with off-road riders, 35% with on-road riders, and 5% is with snowmobile riders. We today operate locally adapted websites in 29 European countries. We have the broadest and most differentiated product assortment in the market, including one of the highest shares of private brands. We offer more than 200,000 articles to more than 1 million customers across Europe. We turn over 1.8 billion SEK and show 3.3% EBIT last 12 months. We have approximately 295 employees, we're of 157 white collars, spread over Stockholm, Stockholm, Poland and Barcelona. And we're listed on Nasdaq sin...