MAG Interactive AB (publ) (MAGI) Q2 2025 Earnings Call

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Replay transcript excerpt

WEBVTT 00:00:00.031 -- 00:00:04.296 Hello, and welcome to the presentation of MAG's Q2 report. 00:00:04.296 -- 00:00:07.360 So here to talk to you today is myself, Daniel Hasselberg. 00:00:07.360 -- 00:00:11.786 I'm the CEO of MAG. And me, Magnus Wiklander, the CFO of MAG. 00:00:11.786 -- 00:00:15.610 And as usual, we're going to talk you through some of the highlights of the report. 00:00:15.610 -- 00:00:19.575 And then at the end, if there are any live questions, we take them here in the stream. 00:00:19.575 -- 00:00:25.377 And otherwise, throughout the day, we answer questions online on our account. 00:00:25.377 -- 00:00:30.770 But if we go into to talk about the highlights here, so our Q2 is December, January 00:00:30.770 -- 00:00:34.278 and February. And December started out really strong. 00:00:34.278 -- 00:00:37.882 It was the best revenue month of 2024. 00:00:37.882 -- 00:00:41.849 It was followed up by a weaker January, February in terms of revenues, but we had some 00:00:41.849 -- 00:00:47.380 other positive momentum in those months. So we increased the UA toward Crossell. 00:00:47.380 -- 00:00:50.345 And we also got another game out in market testing. 00:00:50.345 -- 00:00:55.294 And that game was developed really fast thanks to our new platform for building games. 00:00:55.294 -- 00:00:58.435 So that's a very positive sign for the future. 00:00:58.435 -- 00:01:03.705 And of course, if we look at today, we are also announcing that CrossL is leaving 00:01:03.705 -- 00:01:06.911 soft launch and is now an officially launched MAG game. 00:01:06.911 -- 00:01:09.656 So that's, of course, incredibly good news. 00:01:09.656 -- 00:01:12.903 Thanks to the great work done by the CrossL team. 00:01:12.903 -- 00:01:16.750 And it's been quite a long soft launch. I thoug...