MAG Interactive AB (publ) (MAGI) Q2 2025 Earnings Call

Investor webinar replay

Replay transcript excerpt

Hello, and welcome to the presentation of MAG's Q2 report. So here to talk to you today is myself, Daniel Hasselberg. I'm the CEO of MAG. And me, Magnus Wiklander, the CFO of MAG. And as usual, we're going to talk you through some of the highlights of the report. And then at the end, if there are any live questions, we take them here in the stream. And otherwise, throughout the day, we answer questions online on our account. But if we go into to talk about the highlights here, so our Q2 is December, January and February. And December started out really strong. It was the best revenue month of 2024. It was followed up by a weaker January, February in terms of revenues, but we had some other positive momentum in those months. So we increased the UA toward Crossell. And we also got another game out in market testing. And that game was developed really fast thanks to our new platform for building games. So that's a very positive sign for the future. And of course, if we look at today, we are also announcing that CrossL is leaving soft launch and is now an officially launched MAG game. So that's, of course, incredibly good news. Thanks to the great work done by the CrossL team. And it's been quite a long soft launch. I thought I would mention a bit what's happened during this period. Basically, all of 2024, the game was in soft launch. So first of all, of course, we worked with optimizing the game's performance in terms of content and feel of gameplay and so on. But also on a kind of KPI level, the RPTA roughly doubled during this period. So of course, that's super important for the long-term performance of the product. But we also tested two different types of presentations or metagames for this crossword puzzle. So we started out with a single-player decoration metagame...