Mama's Creations, Inc. · NASDAQ:MAMA
Mama's Creations — MamaMancini's Holdings — Investor Presentation (May 2013)
31 slides from Mama's Creations's investor presentation, May 3, 2013
Slide 1: MamaMancini's: An Original Family Recipe
MAMAMANCINI’S An Original Family Recipe MamaMancini's Holdings, Inc. May 2013 Presentation
Slide 2: MamaMancini's
MamaMancini’s + Growing Strongly * Today's Life Style Brand - Researched and Strategized Positioning ¢ Strong Marketing Support + Multi Channel Distribution ¢ Great Quality and Value * Growing Acceptance in Media and Consumer Base - Proven Management Team ¢ Lower Costs with Higher Volume * Ability t
Slide 3: An Original Family Recipe
An Original Family Recipe * The company’s roots go back to founder Dan Mancini’s grandmother when, in 1921, she came through Ellis Island with a steamer trunk and a heart full of recipes from Italy. + After 25 years Dan left his successful career in the apparel business to pursue his passion, which
Slide 4: MamaMancini's Original Family Recipe
MamaMancini’s Original Family Recipe * Original Family Recipe Since 1921 * Slow Cooked Italian Tomato Sauce with our Homemade Meatballs + All Natural Ingredients: * No fillers, no additives, no protein substitutes * Genuine Italian peeled tomatoes + Eggs, Romano and a touch of Breadcrumbs + Everyone
Slide 5: MamaMancini's is All Natural
MamaMancini’s is All Natural Real Food for Real People You wouldn't eat an apple made of preservatives and fillers — Why eat a meatball that is? When you pick up a pack of MamaMancini's Meatballs and Sauce, we guarantee you will not only be able to pronounce the all natural ingredients, but also, yo
Slide 6: MamaMancini's is All Natural
MamaMancini’s is All Natural Nutrition Facts Serving Size 2 MEATBALLS AND SAUCE (142g) Servings Per Container VARIES ‘Amount Per Serving Calories 140 Calories from Fat 80 ay Vaoe™ Total 14% E 20% Tra Cholesterol 30mg 10% Sodium 450mg 19% Total Carbohydrates 6g 2% Dietary Fiber 1g 5% Sugars 49 Pre ;
Slide 7: Ingredients
Ingredients BEEF MEATBALLS — Ground Beef, Breadcrumbs (unbleached wheat flour, dextrose, yeast salt), Pecorino Romano Cheese (pasteurized sheep’s milk, cheese, culture, enzymes), Whole Eggs, Onion, Parsley, Salt, Pepper. Contains: Wheat, Milk, and Egg Ingredients. TURKEY MEATBALLS — Ground Turkey, B
Slide 8: Our Ingredients vs. Competitors
Our Ingredients vs. Competitors MamaMancini’s Beef Meatballs: Ground Beef, Breadcrumbs (unbleached wheat flour, dextrose, yeast salt), Pecorino Romano Cheese (pasteurized sheep’s milk, cheese, culture, enzymes), Whole Eggs, Onion, Parsley, Salt, Pepper. Competitor Beef Meatballs: Beef, Water, Textur
Slide 9: Brand & Category Research
Brand & Category Research June 2012 Independent Study of Consumers at 6 Locations (Nicholas Research Group) Key Findings: Category + Prefer fresh to frozen—perceived as adding value and quality + Want enough sauce and meatballs for one pound of pasta + Want quick and easy meal in 10 minutes + Prefer
Slide 10: Reaching Your Best Customers
Reaching Your Best Customers Robust Social Media Program SOME c FOR EVERYC + Key Target--Under 40 market-- buys 35% of prepared meals + SEO Optimization, Twitter, Facebook, Pinterest A eT ¢ Brand Ambassadors, affiliated marketers + Blog Groups/News * YouTube Videos + Viral Coupons/Rebates ree uy a G
Slide 11: We're singing about MamaMancini's
We’re singing about MamaMancini’s MamaMancini's First Ever National Advertising Campaign: Sirius Radio December 31, 2012 — May 4, 2013 -Estimated 15,000 spots playing across the entire USA -Estimated 800 million to 1.2 billion impressions! July 28, 2013 — December 31, 2013 -Estimated 22,000 commerci
Slide 12: Billboards in Select Markets
Billboards in Select Markets Add a Call to Action for YOUR Supermarket
Slide 13: Social Media Campaign
Social Media Campaign ‘Cooking with Dan Mancini’ Video Series Youu * Over 30 segments scripted and produced + Released weekly via YouTube and other social media outlets MamaMancini's is the Meathall Lover's Meatball EiasuaMavernts
Slide 14: Press coverage
S STREET UN JOURNAL gyeroY\4 The New York a -
Slide 15: What People Are Saying!
What People Are Saying! MamaMancini’s is Receiving Positive Feedback! + First Winner's Circle—Best Tasting Meatball, NY Food & Winefest Meatball Madness among top restaurants in NY * Voted top 3 ever in Sam’s Club sensory test Early Adopters—Food Service + “What a great multi-meal solution that our
Slide 16: Current Distribution
Current Distribution + A&P, Waldbaum’s, Food Emporium — Mid Atlantic MamaMancini’s Sales Growth in + Ahold (Stop and Shop) — North East, Mid Atlantic Prepared Foods Section + Associated Grocers — Kansas National Retail Chain * Brookshire’s — Texas 250,000 * Chef's Warehouse — East Coast fein * Costc
Slide 17: Press: The Door
Press: The Door The Door — A multi faceted Public Relations firm First Campaign: National Meatball Day - Our celebration of National Meatball Day was a success! From radio spots, to live meatball demos, we had it covered. Some of our press included: + Bloomberg's Taking Stock * CBS’ The Couch + Fox
Slide 18: Current Distribution, Cont'd
Current Distribution, Cont’d * Publix — Florida, South East + Redners Market — Pennsylvania + Sam's — Test Market * Shaw’s — New England * Shoprite — Mid Atlantic + Super Fresh — Philadelphia + Super Value — Illinois, Michigan, Minnesota + The Fresh Market - National * Tony’s — Northern California I
Slide 19: Anticipated Distribution Spring 2013
Anticipated Distribution Spring 2013 New Distribution Spring 2013 Acme — Pennsylvania, New Jersey, Maryland Albertsons Market — Arizona Bashas’ — Arizona Bi-Lo — South East Bozzuto's Inc. — Distributor —- New England Grocho’s Deli — North Carolina Harris Teeter — Expanded Distribution - Carolinas an
Slide 20: Merchandising Tools
Merchandising Tools
Slide 21: New Products
New Products Anticipated New MamaMancini’s Products Include: + Mac-n-Mama’s (trademark pending) ¢ Mini Meatballs with Pasta and Vegetables * Spicy Meatballs * Vegetaball Meatballs * Gluten Free Meatballs ¢ Stuffed Meatballs MamaMancini's is the Meatball Lover's Meatball 21
Slide 22: Multi-Faceted Distribution Opportunities
Multi-Faceted Distribution Opportunities in Supermarkets Multi-Faceted Distribution Opportunities in Supermarkets: * Deli Cold Prepared Meals + Deli Hot Prepared Meals * Deli Sandwiches + Fresh Meat + Frozen Meat + Italian Specialty Frozen * Italian Specialty Dairy Club Stores Mass Markets (Target,
Slide 23: Meatball Obsession
Meatball Obsession Concept Quick Service Restaurant = Meareaw * Serving “the original meatball in a cup” OBSESSION High-Traffic Venues * Storefronts: Greenwich Village, NYC + Malls: Garden State Plaza, Paramus, NJ (May 2013) * In-store: Macy's Herald Square, NYC (2014) + Airports peters , a * Sports
Slide 24: Brand Valuation
Brand Valuation Goal: To Build the MamaMancini's Brand + We estimate that 1 in 10 new food products succeed * Cost of developing a new brand for major food companies is up to $100mm or more + Very few major food brands have been successfully developed in the last few years + Kashi from Kellogg’s + W
Slide 25: Our House, Our Family
Our House, Our Family
Slide 26: Management Team
Management Team Carl T. Wolf, Chairman and CEO Mr. Wolf has had extensive food experience as the Chairman and CEO of Alpine Lace Brands which was a NASDAQ listed company. In addition Mr. Wolf was Chairman of MediaBay (2003-2004) a public company in audio communication (Audio Book Club) as well as Co
Slide 27: Management Team
Management Team Scott Uguccioni, Vice President of Sales Scott joined Mama Mancini’s in 2011 and brings 20+ years of experience working in the CPG industry. Prior to his current role as Vice President of Sales, Scott worked representing quality brands such as illy caffé, the world’s largest distribu
Slide 28: Management Team
Management Team Lew Ochs - Executive Vice President of Finance Mr. Ochs has over 40 years of experience in the financial and accounting industry. From February 2010 through the present he has served as the Executive Vice President of Finance for MamaMancini's. Additionally, beginning in January 2003
Slide 29: Strategies to Build a Brand
Strategies to Build a Brand + Growing industries include specialty foods, perishable prepared foods and specialty food service industries * MamaMancini's current market share is 12% of all supermarkets, anticipated to be 20% this summer and growing. + Placement of new products in existing locations
Slide 30: Strategies to Build a Brand, Cont'd
Strategies to Build a Brand, Cont'd + Expansion of new products * Expansion of new categories, dairy case (sauces), prepared meals such as lasagna, chicken parmigiana, steamed dinners, grocery department shelf stable sauces * Club Stores, Mass Marketers and Convenience Stores are untapped + Lower co
Slide 31: MamaMancini's
MamaMancini’s + Growing Strongly * Today's Life Style Brand - Researched and Strategized Positioning ¢ Strong Marketing Support + Multi Channel Distribution ¢ Great Quality and Value * Growing Acceptance in Media and Consumer Base - Proven Management Team ¢ Lower Costs with Higher Volume * Ability t
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