Pranda Jewelry Public Co. Ltd. · SET:PDJ

Pranda Jewelry Public — Q3 2023 Earnings Presentation

56 slides from Pranda Jewelry Public's earnings presentation, Nov 27, 2023

  1. Slide 1: Opportunity Day Presentation

    Opportunity Day Presentation Sustainable Business of Craftsmanship November 27, 2023 1

  2. Slide 2: Agenda

    Agenda 01 About Pranda Group 02 Financial highlight Q3 2023 03 2023 Strategic Plan and progress 04 Strategic Outlook 2024

  3. Slide 3: Core Business

    Core Business Align with business group structure is effective from January 1st, 2022 onwards To be the world s leading alliance for jewelry businesses that enables the valued partners to achieve the mutual growth and success Production Base Omnichannel Distribution Base 3

  4. Slide 4: Agenda

    Agenda 01 About Pranda Group 02 Financial highlight Q3 2023 03 2023 Strategic Plan and progress 04 Strategic Outlook 2024

  5. Slide 5: Sale Performance 3 months

    Sale Performance 3 months 3rd Quarter FY2023 vs FY2022 25% Production Omni-Channel Q 2023 1000 75% 113 MB, 14% 1000 800 800 17 MB, 8% 600 600 96 MB, 9% 400 400 819 706 1,000 200 200 214 231 800 0 0 600 Q3'22 Q3'23 Q3'22 Q3'23 1,033 937 400 Production Unit Omni-Channel Unit 200 - Q3'22 Q3'23 Total 5

  6. Slide 6: Sale Performance 9 months

    Sale Performance 9 months FY2023 vs FY2022 29% Production Omni-Channel 9 months 2023 71% 369 MB, 18% 2500 2,500 2000 2,000 5 MB, 1% 1500 364 MB, 14% 1,500 1000 2,700 1,000 2,690 2,680 2,670 2,660 2,650 2,640 2,630 2,620 2,610 2,600 2,590 2,580 2,570 2,560 2,550 2,540 2,007 2,530 2,520 2,510 2,500 2,

  7. Slide 7: Gross Profit Margin

    Gross Profit Margin 27% 27% 26% 25% 27% 27% 24% 24% 25% 23% 23% 20% 15% 273.83 253.60 20% 10% 228.15 241.27 197.77 186.96 205.87 186.63 141.72 162.34 160.81 137.63 135.53 80.10 Amt.(MB) 47.36 % Q1'20 Q2'20 Q3'20 Q4'20 Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22 Q1'23 Q2'23 Q3'23 GP 9 months - FY

  8. Slide 8: SG&A

    SG&A SG&A [MB.] 199 205 190 157 158 163 158 160 155 148 148 150 140 138 125 Q1'20 Q2'20 Q3'20 Q4'20 Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22 Q1'23 Q2'23 Q3'23 SG&A 9 months - FY2023 vs FY2022 21 MB, 9% 8 MB, 3% 239 260 290 299 YTD 2022 YTD 2023 YTD 2022 YTD 2023 Production Unit** Omni-Channel

  9. Slide 9: Financial Performance Q3 2023

    Financial Performance Q3 2023 Unit: Million Baht July - September January - September 2023 2022 Change (%) 2023 2022 Change (%) Sale revenue 937.14 1,032.63 (9.25%) 2,291.50 2,654.83 (13.69%) Cost of sales 750.51 758.80 (1.09%) 1,808.53 1,988.18 (9.04%) Gross profit 186.63 273.83 (31.84%) 482.97 666

  10. Slide 10: Statement of financial position of Pranda Group

    Statement of financial position of Pranda Group Unit : Million Baht Total Assets Total Liabilities and Shareholders' Equity 3,665.98 3,582.75 3,665.98 3,582.75 198.91 242.68 Cash and cash equivalents 435.14 752.46 529.38 387.82 Trade and other payables Trade and other receivables 16.42 - 391.52 363.

  11. Slide 11: Cash Flow

    Cash Flow Unit: Million Baht January - September 2023 2022 Cash Flow from Operating Activities 81.06 (11.95) Cash Flow from Investing Activities (27.77) (37.03) Cash Flow from Financing Activities (106.91) (64.23) Exchange difference on Translation Adjustment 9.85 38.37 Net Cash Flow (43.78) (74.84)

  12. Slide 12: Agenda

    Agenda 01 About Pranda Group 02 Financial highlight Q3 2023 03 2023 Strategic Plan and progress 04 Strategic Outlook 2024

  13. Slide 13: Production Base

    Production Base Key Strategic Plan • Reinforce Customer Trust by improving delivery lead time and competitive price for long-term growth • Keep focus on Strategic Partner who are leading Brands and Designers in accessible luxury jewelry • Work with key partners to optimize Order Planning and balanci

  14. Slide 14: Production Base (Cont.)

    Production Base (Cont.) Outlook FY2023 • Order on hand Growth Positive trend Lower gap 21.00 19.00 17.00 58% 15.00 13.00 19% 11.00 9.00 7.00 2022 5.00 2023 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 14

  15. Slide 15: Production Base (Cont.)

    Production Base (Cont.) Outlook FY2023 • Expecting slightly below target for 2H 2023 800 750 700 650 600 550 500 450 400 Q1 Q2 Q3 Q4 Target FY2023 Forecast FY2023 15

  16. Slide 16: Production Base Sale Target

    Production Base Sale Target 12M FY2023 Unit: Million Baht Expected Below Target 12% ( % YoY) 2,800 2,698 2,600 2,800 2,152 2,300 2,007 716 2,300 1,800 1,800 1,300 1,300 800 1,884 1,638 800 300 300 (200) FY2021 FY2022 Actual Target Forecast (200) 9MFY2022 FY2023 FY2023 Actual Target 9M FY2023 Forecas

  17. Slide 17: Omnichannel Distribution Base

    Omnichannel Distribution Base Key Market Outlook • Thailand • United Kingdom • Vietnam • India (Prima Art) 17

  18. Slide 18: Thailand - Prima

    Thailand - Prima Key Strategic Plan • Grow new customer base especially on Young Generation segment • Maintain existing customer with strong CRM program and Exclusive offers • Expand presence with online channels • Change New Image PRIMA Flagship Store. 18

  19. Slide 19: Thailand

    Thailand Shop Online Marketplace 70 POS As of Sep 2023 Kiosk www.primagold.co.th Q3 2023 Own Channel Offline -0.9% YOY Q3 2023 Online Counter -24% YOY 19

  20. Slide 20: Thailand

    Thailand Outlook FY2023 Unit: Million Baht 100.00 89 90.00 Monthly sale trend 80.00 77 78 70.00 74 68 64 64 61 67 59 58 60.00 63 57 57 62 52 59 52 55 50.00 53 52 51 47 2022 46 2023 40.00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec **YTD sale up to date 26 November 2023** 20

  21. Slide 21: Thailand

    Thailand Outlook FY2023 • Increase Active Customer - Prestige and Pre-member 120.00Prestige 13,000.00 Pre-member 17% 110.00 9% 12,000.00 100.00 11,000.00 90.00 10,000.00 80.00 9,000.00 70.00 8,000.00 60.00 7,000.00 50.00 6,000.00 9M FY2022 9M FY2023 9M FY2022 9M FY2023 Outlook: Expect revenue from N

  22. Slide 22: PRIMA Personalized Plus Experience

    PRIMA Personalized Plus Experience Central Hatyai Central Khonkaen Central Bangna 28th June 2nd July 2023 8th Aug 14th Aug 2023 21st Sep 4th Oct 2023 22

  23. Slide 23: New Image - PRIMA Flagship Store @ Siam Paragon

    New Image - 𝐏𝐑𝐈𝐌𝐀 𝐅𝐥𝐚𝐠𝐬𝐡𝐢𝐩 𝐒𝐭𝐨𝐫𝐞 @ 𝐒𝐢𝐚𝐦 𝐏𝐚𝐫𝐚𝐠𝐨𝐧 23

  24. Slide 24: Thailand Sale Target

    Thailand Sale Target M FY2023 Unit: Million Baht Expected Below Target 2 % (- % YoY) 900 749 243 580 541 Target 9M FY2023 657 519 Target Q4 FY2023 Actual Forecast Q 2023 FY2021 FY2022 Actual Target Forecast 9MFY2022 FY2023 FY2023 24

  25. Slide 25: Vietnam - Prima

    Vietnam - Prima Key Strategic Plan • Reposition PRIMA fine jewelry strategy • Expand Prima Art via Standalone / Authorized retailer in main city • Explore possibility to expand Corporate sales and ODM Sales. Diamond Plaza, HCMC 25

  26. Slide 26: Vietnam

    Vietnam Hanoi 4 POSs (HN = 1, HCMC = 3) Vincom Dong Khoi, HCMC YTD 2023 - 23% YOY Ho Chi Minh Hung Vuong Plaza, HCMC **YTD sale up to date 20 November 2023** FY2022 9 POSs (HN = 5, HCMC = 4) 26

  27. Slide 27: Vietnam

    Vietnam Reposition PRIMA fine jewelry strategy Diamond Plaza Lotte Lieu Giai Collaborate with Shopping Mall (VIP day 21/7 - 23/7) Collaborate with Shopping Mall (VIP day 21/7 - 23/7) 27

  28. Slide 28: Vietnam

    Vietnam Expand Prima Art via Standalone / Authorized Retailer Plan to open PA Counter Standalone 2 locations in 2023 Hung Vuong Plaza, HCM, 2nd Floor Trang Tien Plaza, Hanoi, 4th Floor Grand opening on 29th September 2023 To be opening end November 2023 28

  29. Slide 29: Vietnam

    Vietnam Expand Prima Art via Standalone / Authorized Retailer Plan to open Authorized Retailers 3 locations in 2023 Sacombank-SBJ, HCMC Kim Quoc Tien, Hai Phong Opened February 2023 To be opening end November 2023 29

  30. Slide 30: Vietnam

    Vietnam Explore possibility to expand Corporate sales Gold Plated Statue Focus on Gold Sheet Corporate Jewelry 30

  31. Slide 31: Vietnam Sale Target

    Vietnam Sale Target Unit: Million Baht M FY2023 Expected Below Target % (- % YoY) 57 58 46 41 18 Target 9M FY2023 Target Q4 FY2023 40 30 Actual Forecast Q 2023 FY2021 FY2022 Actual Target Forecast 9MFY2022 FY2023 12MFY2023 31

  32. Slide 32: India Prima Art

    India Prima Art Key Strategic Plan • Focus on new and existing Key Accounts with high profitability and Active TRJs • Focus on bigger size (Class B: size A4- A6), Class A: size A1-A3) • Increase Brand Visibility by promoting Prima Art Gallery and in-shop branding at Trusted Retail Jewelers • Launch

  33. Slide 33: ACTIVE TRJs Across India

    ACTIVE TRJs Across India As of September 2023 YTD 2023 +33% YOY **YTD sale up to date 31 October 2023 33

  34. Slide 34: India Prima Art

    India Prima Art Outlook FY2023 • Sale increased in Bigger size Prima Art Class sales 9M/2023 (Value) 14% 217% 53% Class A (A0-A3) Class B (A4-A6) Class C (A7-A10) 2022 2023 34

  35. Slide 35: India Sale Target

    India Sale Target Unit: Million Baht M FY2023 Expected Lower Target 13% (+2 % YoY) 200 64 137 95 Target 9M FY2023 62 Target Q4 FY2023 136 117 Actual Forecast Q4 2023 FY2021 FY2022 Actual Target Forecast 9MFY2022 FY2023 FY2023 35

  36. Slide 36: United Kingdom - Gemondo

    United Kingdom - Gemondo Key Strategic Plan • Develop and customize product to suit with each channel and market • Streamline operation for better resource allocation under Gemondo s website ecosystem • Continue to improve Marketing effectiveness. 36

  37. Slide 37: United Kingdom Gemondo (Cont.)

    United Kingdom Gemondo (Cont.) Outlook FY2023 • Expect continue improve operation expense effectiveness • Adjust pricing to be more competitive. 37

  38. Slide 38: United Kingdom Gemondo (Cont.)

    United Kingdom Gemondo (Cont.) Outlook FY2023 • Product in Gemondo Channel - Own Website Focus on Both Contemporary (Modern) and Classic. 38

  39. Slide 39: United Kingdom Sale Target

    United Kingdom Sale Target Unit: Million Baht M FY2023 Expected Below Target 1 % (+7% YoY) 76 70 Target 9M FY2023 59 Target Q4 FY2023 28 34 Actual 42 35 Forecast Q4 2023 FY2021 FY2022 Actual Target Forecast 9MFY2022 FY2023 FY2023 39

  40. Slide 40: Omnichannel Distribution Sale Target

    Omnichannel Distribution Sale Target Unit: Million Baht M FY2023 Expected Below Target 19% (same as prior year) 1,227 1,002 353 748 713 Target 9M FY2023 874 700 Target Q4 FY2023 Actual Forecast Q 2023 FY2021 FY2022 Actual Target Forecast 9MFY2022 FY2023 FY2023 40

  41. Slide 41: Agenda

    Agenda 01 About Pranda Group 02 Financial highlight Q3 2023 03 2023 Strategic Plan and progress 04 Strategic Outlook 2024

  42. Slide 42: Market Outlook FY2024 Macro Economic

    Market Outlook FY2024 Macro Economic • World Economic Outlook mild recession. Source: IMF; World Economic Outlook, October 2023 42

  43. Slide 43: Market Outlook FY2024 - Thailand

    Market Outlook FY2024 - Thailand Source: bangkokpost.com, October 12, 2023 43

  44. Slide 44: Market Outlook FY2024 - Vietnam

    Market Outlook FY2024 - Vietnam Source: vietnamplus.vn, November 13, 2023 44

  45. Slide 45: Market Outlook FY2024 - India

    Market Outlook FY2024 - India Source: thehindubusinessline.com, November 20, 2023 45

  46. Slide 46: Market Outlook FY2024 - UK

    Market Outlook FY2024 - UK Source: reuters.com, November 22, 2023 46

  47. Slide 47: Market Outlook FY2024 - Luxury Market

    Market Outlook FY2024 - Luxury Market • Growth in overall Luxury market is slow down, but luxury jewelry category is shines. Source: Bain.com, November 14, 2023 Luxuryribune.com, November 15, 2023 47

  48. Slide 48: Market Outlook FY2024 Luxury Market (Cont.)

    Market Outlook FY2024 Luxury Market (Cont.) Regional perspectives: • European tourism rebounds • American spending decelerates • Southeast Asia experienced positive momentum Category perspectives: Jewelry shines, consumer quest for experiences bolsters monobrand stores. Southeast Asian countries exp

  49. Slide 49: Production Base Sale Prediction

    Production Base Sale Prediction Unit: Million Baht Expected +10% 2,698 3,000 3,000 2,500 2,152 2,281 2,500 2,000 2,000 1,500 1,500 1,000 1,000 1,638 500 500 - - FY2021 FY2022 Forecast Prediction FY2023 FY2024 Actual Forecast Q4 2023 Prediction FY2024 49

  50. Slide 50: Omnichannel Distribution - Thailand Sale Prediction

    Omnichannel Distribution - Thailand Sale Prediction Unit: Million Baht Expected +28% 749 704 580 Actual Forecast Q 2023 519 Prediction FY2024 FY2021 FY2022 Forecast Prediction FY2023 FY2024 50

  51. Slide 51: Omnichannel Distribution - Vietnam Sale Prediction

    Omnichannel Distribution - Vietnam Sale Prediction Unit: Million Baht Expected +20% 57 Actual 46 46 Forecast Q 2023 Prediction FY2024 30 FY2021 FY2022 Forecast Prediction FY2023 FY2024 51

  52. Slide 52: Omnichannel Distribution India Sale Prediction

    Omnichannel Distribution India Sale Prediction Unit: Million Baht Expected +31% 175 137 Actual Forecast Q 2023 62 117 Prediction FY2024 FY2021 FY2022 Forecast Prediction FY2023 FY2024 52

  53. Slide 53: Omnichannel Distribution - United Kingdom Sale Prediction

    Omnichannel Distribution - United Kingdom Sale Prediction Unit: Million Baht Expected +19% 76 59 63 Actual Forecast Q 2023 10 Prediction FY2024 FY2021 FY2022 Forecast Prediction FY2023 FY2024 53

  54. Slide 54: Omnichannel Distribution Sale Prediction

    Omnichannel Distribution Sale Prediction Unit: Million Baht Expected +27% 1,002 992 Actual 748 Forecast Q 2023 Prediction FY2024 700 FY2021 FY2022 Forecast Prediction FY2023 FY2024 54

  55. Slide 55: Disclaimer

    Disclaimer In the presentation, even though the slideshow presents for the Pranda, the presentation still adds a disclaimer stating that the views in a presentation are our own. Also, the content of this presentation is proprietary and confidential information of Pranda Jewelry PCL. It is not intend

  56. Slide 56: THANK YOU

    Hint aa aa ps THANK YOU PRANDA GROUP Www.pranda.com

Pranda Jewelry Public — Q3 2023 Earnings Presentation on 6ix