Pranda Jewelry Public Co. Ltd. · SET:PDJ
Pranda Jewelry Public — Q1 2023 Earnings Presentation
46 slides from Pranda Jewelry Public's earnings presentation, May 18, 2023
Slide 1: Opportunity Day Presentation
Opportunity Day Presentation Sustainable Business of Craftsmanship May 18, 2023 1
Slide 2: Agenda
Agenda 01 About Pranda Group 02 Financial highlight Q1 2023 03 2023 Strategic Plan and progress
Slide 3: Core Business
Core Business Align with business group structure is effective from January 1st, 2022 onwards valued partners to achieve the mutual growth and success Production Base Omnichannel Distribution Base 3
Slide 4: Agenda
Agenda 01 About Pranda Group 02 Financial highlight Q1 2023 03 2023 Strategic Plan and progress
Slide 5: Sale Performance 3 months
Sale Performance 3 months 1st Quarter FY2023 vs FY2022 32% Production Omni-Channel Q 2023 68% 800 46 MB, 9% 7 MB, 3% 1000 700 600 800 500 600 400 53 MB, 7% 400 300 1,000 990 980 970 960 200 950 940 930 920 515 469 910 900 890 880 870 860 850 840 200 100 230 223 830 820 810 800 790 780 770 760 750 74
Slide 6: Gross Profit Margin
Gross Profit Margin 27% 27% 26% 27% 27% 24% 25% 24% 25% 23% 23% 15% 273.83 253.60 10% 228.15 241.27 197.77 186.96 205.87 141.72 162.34 160.81 137.63 80.10 Amt.(MB) 47.36 % Q1'20 Q2'20 Q3'20 Q4'20 Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22 Q1'23 GP 3 months - FY2023 vs FY2022 44% 44% 17% 12% 105
Slide 7: SG&A
SG&A SG&A [MB.] 199 205 190 157 158 163 155 148 148 150 140 138 125 Q1'20 Q2'20 Q3'20 Q4'20 Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22 Q1'23 SG&A 3 months - FY2023 vs FY2022 11 MB, 14% 2 MB, 2% 78 89 100 102 YTD 2022 YTD 2023 YTD 2022 YTD 2023 Production Unit** Omni-Channel Unit** **Before elim
Slide 8: Financial Performance Q1 2023
Financial Performance Q1 2023 Unit: Million THB January - March 2023 2022 Change (%) Sale revenue 692.31 744.63 (7.03%) Cost of sales 531.50 557.67 (4.69%) Gross profit 160.81 186.96 (13.99%) Gross profit margin 23.23% 25.11% (7.49%) Selling and administrative expenses 163.06 148.17 10.05%) Operatin
Slide 9: Gold Market Price
Gold Market Price USD/OZ 2,000.00 Average Price 1,947.83 1,950.00 1,898.63 1,900.00 1,850.00 1,796.74 1,800.00 1,750.00 1,786.65 1,700.00 1,650.00 Nov-20 Jan-21 Mar-21 May-21 Jul-21 Sep-21 Nov-21 Jan-22 Mar-22 May-22 Jul-22 Sep-22 Nov-22 Jan-23 Mar-23 Q1 2023 Q1 2022 MTM Gold Price Outstanding Unpri
Slide 10: Statement of financial position of Pranda Group
Statement of financial position of Pranda Group Unit : million Baht Total Assets Total Liabilities and Shareholders' Equity 3,582.75 3,582.75 3,508.85 3,508.85 242.68 297.48 Cash and cash equivalents 441.46 529.38 387.82 Trade and other payables 334.32 8.13 16.42 Trade and other receivables 442.46 3
Slide 11: Cash Flow
Cash Flow Unit: Million Baht January - March 2023 2022 Cash Flow from Operating Activities 10.57 65.01 Cash Flow from Investing Activities (6.16) (4.31) Cash Flow from Financing Activities 53.02 (132.52) Exchange difference on Translation Adjustment (2.63) 20.49 Net Cash Flow 54.80 (51.33) 11
Slide 12: Agenda
Agenda 01 About Pranda Group 02 Financial highlight Q1 2023 03 2023 Strategic Plan and progress
Slide 13: Production Base - Key Strategic Plan
Production Base Key Strategic Plan • Reinforce Customer Trust by improving delivery lead time and competitive price for long-term growth • Keep focus on Strategic Partner who are leading Brands and Designers in accessible luxury jewelry • Work with key partners to optimize Order Planning and balanci
Slide 14: Production Base - Outlook FY2023
Production Base 6 Outlook FY2023 Sale Trend by Categories 5 4 • Proportion of Accessible luxury jewelry brand higher than Affordable luxury jewelry brand 3 2 1 0 Affordable Accessible 2022 2023 14
Slide 15: Production Base - Outlook FY2023
Production Base Outlook FY2023 • Expense Reduction • Postpone and Reconsideration about in-direct expenses for production. • Re-Planning production line to balance capacity • Still maintain our target for 2H 2023 • Luxury Business is returning to growth in Europe market, start to see normal order re
Slide 16: Production Base Sale Target
Production Base Sale Target 1H FY2023 Unit: Million Baht Expected Below Target 26% 2,800 2,698 2,600 2,800 2,300 2,152 2,300 1,800 1,459 1,800 1,300 1,188 1,300 800 800 1,141 300 469 300 (200) FY2021 FY2022 Actual Target Forecast (200) 1HFY2022 FY2023 1HFY2023 Actual Target 1H FY2023 Forecast Q2 202
Slide 17: Omnichannel Distribution Base
Omnichannel Distribution Base Key Market Outlook • Thailand • United Kingdom • Vietnam • India (Prima Art) 17
Slide 18: Thailand - Prima
Thailand - Prima Key Strategic Plan • Grow new customer base especially on Young Generation segment • Maintain existing customer with strong CRM program and Exclusive offers • Expand presence with online channels. 18
Slide 19: Thailand
Thailand Shop Online Marketplace 67 POS As of Apr 2023 Kiosk www.primagold.co.th YTD 2023 Own Channel Offline -1% YOY YTD 2023 Counter Online +20% YOY **YTD sale up to date 30 Apr 2023 19
Slide 20: Thailand
Thailand Outlook FY2023 • Active VIP Growth Q1 FY2023; Prestige grow 18% Outlook; Expect active Prestige higher than target. 20
Slide 21: Expertise in High Craftsmanship
Expertise in High Craftsmanship 21
Slide 22: Expertise in High Craftsmanship
Expertise in High Craftsmanship 22
Slide 23: Craftsmanship with Feng Shui Lifestyle
Craftsmanship with Feng Shui Lifestyle 23
Slide 24: PRIMA Personalized Plus Experience
PRIMA Personalized Plus Experience 12 branches in Bangkok and up-country 24
Slide 25: Expansion to Young Segment
Expansion to Young Segment 25
Slide 26: Thailand
Thailand Outlook FY2023 • New customer group Q1 FY2023; Below target 26% Outlook; Expect new customer group to meet target in 2H. 26
Slide 27: Thailand Sale Target
Thailand Sale Target Unit: Million Baht 1H FY2023 Expected Below Target 20% 900 749 580 477 353 Target 1H FY2023 Target 2H FY2023 423 Actual 193 Forecast Q2 2023 FY2021 FY2022 Actual Target Forecast 1HFY2022 FY2023 1HFY2023 27
Slide 28: Vietnam - Prima
Vietnam - Prima Key Strategic Plan • Consolidated POS to strengthen PRIMA brands • Reposition PRIMA fine jewelry strategy • Expand Prima Art via Standalone/ Authorized retailer. 28
Slide 29: Vietnam
Vietnam Reposition PRIMA fine jewelry strategy Diamond Plaza, Ho Chi Minh City Lotte Lieu Giai, Hanoi 29
Slide 30: Vietnam
Vietnam Hanoi 5 POSs as at Apr 23 (HN = 3, HCMC = 2) • POS Closure Q1 = 1 shop YTD 2023 Q2 = 2 shops Ho Chi Minh - 34% YOY • Expected 20% in operating **YTD sale up to date 30 April 2023** cost reduction 30
Slide 31: Vietnam
Vietnam Expand Prima Art via Standalone / Authorized retailer Plan to open 5 locations (PA stand alone & Authorized Retailers in 2023) Prima Art Standalone / Counter Authorized retailer 31
Slide 32: Vietnam Sale Target
Vietnam Sale Target Unit: Million Baht 1H FY2023 Expected Below Target 35% 57 58 46 32 Target 1H FY2023 29 Target 2H FY2023 Actual 26 Forecast Q2 2023 9 FY2021 FY2022 Actual Target Forecast 1HFY2022 FY2023 1HFY2023 32
Slide 33: India Prima Art
India Prima Art Key Strategic Plan • Focus on new and existing Key Accounts • Increase Brand Visibility by promoting - at Trusted Retail Jewelers • Launch new Spiritual Collection to capture younger consumer base. • Start Strategic e-commerce focus • Increase Capacity and Efficiency of local product
Slide 34: YTD 2023 +47% YOY
YTD 2023 +47% YOY **YTD sale up to date 30 Apr 2023 34
Slide 35: India
India Prima Art Gallery in Trusted Jewelry Retailer 35
Slide 36: Trade Exhibition
Trade Exhibition Ads/Catalogues Shop Poster 36
Slide 37: Spiritual Collection
Spiritual Collection 37
Slide 38: India Sale Target
India Sale Target Unit: Million Baht 1H FY2023 Expected Slightly Lower Target 200 137 122 Target 1H FY2023 Target 2H FY2023 62 53 78 Actual 34 Forecast Q2 2023 FY2021 FY2022 Actual Target Forecast 1HFY2022 FY2023 1HFY2023 38
Slide 39: United Kingdom - Gemondo
United Kingdom - Gemondo Key Strategic Plan • Optimize and engage with current sales channel to increase sales potential • Streamline operation for better resource allocation under website ecosystem • Develop Product for new market segments • Improve Marketing effectiveness. 39
Slide 40: Gemondo Channel (Own Website)
Gemondo Channel (Own Website) www.gemondo.com 40
Slide 41: Gemondo Channel (Marketplace)
Gemondo Channel (Marketplace) 41
Slide 42: New Product Development Q1/23
New Product Development Q1/23 Diamond Pave Gardenia Valentine 42
Slide 43: United Kingdom Sale Target
United Kingdom Sale Target Unit: Million Baht 1H FY2023 Expected Below Target 11% 76 70 Target 1H FY2023 59 Target 2H FY2023 42 23 Actual Forecast Q2 2023 28 13 FY2021 FY2022 Actual Target Forecast 1HFY2022 FY2023 1HFY2023 43
Slide 44: Omnichannel Distribution Sale Target
Omnichannel Distribution Sale Target Unit: Million Baht 1H FY2023 Expected Below Target 1 % 1,227 1,002 748 353 Target 1H FY2023 459 Target 2H FY2023 554 Actual 250 Forecast Q2 2023 FY2021 FY2022 Actual Target Forecast 1HFY2022 FY2023 1HFY2023 44
Slide 45: Disclaimer
Disclaimer In the presentation, even though the slideshow presents for the Pranda, the presentation still adds a disclaimer stating that the views in a presentation are our own. Also, the content of this presentation is proprietary and confidential information of Pranda Jewelry PCL. It is not intend
Slide 46: Thank You
Hint aa aa ps THANK YOU PRANDA GROUP Www.pranda.com
Pranda Jewelry Public — Q1 2023 Earnings Presentation on 6ix