Hakuhodo Dy Holdings Incorporated · TSE:2433

Hakuhodo Dy — H1 FY2012 Earnings Presentation

28 slides from Hakuhodo Dy's earnings presentation, Nov 12, 2012

  1. Slide 1: Consolidated Financial Highlights 1H of Fiscal Year Ending March 31, 2013

    Consolidated Financial Highlights １Ｈ of Fiscal Year Ending March 31, 2013 (１Ｈ of FY2012) 2012.11.12

  2. Slide 2: Cautionary statement concerning forward-looking statements, Note concerning audits

    Cautionary statement concerning forward-looking statements, Note concerning audits This presentation includes forward-looking statements concerning forecasts of operating results, business plans and policies, management strategies, goals, plans, numbers involving the future, views and evaluations of

  3. Slide 3: Consolidated Financial Highlights for 1H of FY 2012

    Consolidated Financial Highlights for １Ｈ of FY 2012

  4. Slide 4: Consolidated Financial Highlights (1)

    Consolidated Financial Highlights （1） Operating Income Up ¥8.8 Billion to ¥11.3 Billion on Growth in Billings Higher than the Overall Advertising Market and Improved Profitability ◎Billings:¥494.3 billion, up 14.7% year on year ・In addition to growth from demand previously restrained by the disaster

  5. Slide 5: Consolidated Financial Highlights (2)

    Consolidated Financial Highlights （2） (Millions of yen) １Ｑ of YoY comparisons ２Ｑ of YoY comparisons １Ｈ of YoY comparisons FY2011 FY2012 Change (%) FY2011 FY2012 Change (%) FY2011 FY2012 Change (%) Billings 199,286 247,479 48,193 24.2% 231,708 246,856 15,148 6.5% 430,994 494,335 63,341 14.7% Revenue

  6. Slide 6: Consolidated Financial Highlights (3)

    Consolidated Financial Highlights （3） 【Change from previous forecasts as of Aug 8, '12】 １Ｈ (Millions of yen) Original Change from １Ｈ of YoY comparisons forecasts previous forecasts FY2011 FY2012 Change (%) as of Aug 8, '12 Change （％） Billings 430,994 494,335 63,341 14.7% 502,400 (8,064) -1.6% Revenu

  7. Slide 7: Billings by Industry (1)

    Billings by Industry（1） (Millions of yen) (Millions of yen) 58,312 Beverages/Cigarettes/Luxury foods 52,078 １Ｈ of Y o Y comparisons 56,820 FY'12 FY'12 Automobiles/Related products 41,259 Amount Change % Share 43,823 Information/Communications 39,385 Beverages/Cigarettes/Luxury foods 58,312 6,234 12.

  8. Slide 8: Billings by Industry (2)

    Billings by Industry（2） (Millions of yen) １Ｑ of YoY comparisons ２Ｑ of YoY comparisons FY2011 FY2012 YoY comparisons FY2012 Change （%) FY2012 Change （%) 1H Share 1H Share Change （%) Beverages/Cigarettes/Luxury foods 31,011 7,606 32.5% 27,301 (1,371) -4.8% 52,078 13.4% 58,312 13.4% 6,234 12.0% Automob

  9. Slide 9: Billings by Industry (3)

    Billings by Industry（3） １Ｈ of FY 2012 - Billings Growth in Top Six Industries （Millions of yen) Automobiles/Related products Beverages/Cigarettes/Luxury foods Transportation/Leisure 58,312 56,820 55,076 55,000 55,000 52,078 55,000 50,000 50,000 50,000 43,647 45,000 41,259 45,000 45,000 40,000 40,000

  10. Slide 10: Billings by Service Area

    Billings by Service Area (Millions of yen) １Ｑ of FY2012 YoY comparisons ２Ｑ of FY2012 YoY comparisons １Ｈ of FY2011 １Ｈ of FY2012 YoY comparisons Amount Share Change （%) Amount Share Change （%) Amount Share Amount Share Change （%) Newspapers 15,877 6.8% 1,950 14.0% 15,035 6.6% (1,846) -10.9% 30,808 7.7

  11. Slide 11: Changes in SG&A Expenses (1)

    Changes in SG&A Expenses（1） (Millions of yen) １Ｑ of YoY comparisons ２Ｑ of YoY comparisons 1Ｈ of YoY comparisons FY2011 FY2012 Change (%) FY2011 FY2012 Change (%) FY2011 FY2012 Change （%) Personnel costs 23,556 24,556 999 4.2% 23,448 24,568 1,120 4.8% 47,004 49,124 2,119 4.5% Other Expenses (Total) 1

  12. Slide 12: Changes in SG&A Expenses (2)

    Changes in SG&A Expenses（2） (billions of yen) Change Factors in SG&A Expenses ↑0.5 ↑1.3 ↓0.2 71.2 ↑1.8 67.8 66.5 FY2011 Changes in Retirement Personnel costs Others FY2012 consolidation benefit costs (excl. factors at (excl. factors at left) left) November 12, 2012 Consolidated Financial highlights

  13. Slide 13: Non-Operating Items and Extraordinary Gains and Losses

    Non-Operating Items and Extraordinary Gains and Losses (Millions of yen) １Ｑ of YoY comparisons ２Ｑ of YoY comparisons １Ｈ of YoY comparisons FY2011 FY2012 Change (%) FY2011 FY2012 Change （%） FY2011 FY2012 Change （%） Non-operating income 947 807 (140) -14.8% 708 592 (116) -16.4% 1,655 1,399 (256) -15.5

  14. Slide 14: Consolidated Balance Sheets

    Consolidated Balance Sheets (Millions of yen) (Millions of yen) Mar. 31, 2012 Sep. 30, 2012 Comparisons Sep. 30, 2011 Amount Share Amount Share Change (%) Amount Share Current assets 400,531 77.2% 359,966 76.1% (40,565) -10.1% 319,130 73.5% Fixed assets 118,274 22.8% 112,830 23.9% (5,443) -4.6% 114,

  15. Slide 15: Consolidated Statements of Cash Flow

    Consolidated Statements of Cash Flow (Millions of yen) １Ｈ of FY2011 １Ｈ of FY2012 YoY comparisons Apr.1,'11- Apr.1,'12- Sep.30,'11 Sep.30,'12 Change Cash flow from operating activities (4,986) (7,948) (2,962) Cash flow from investing activities (1,283) (1,446) (163) Cash flow from financing activitie

  16. Slide 16: Highlights of Operating Results at Major Subsidiaries

    Highlights of Operating Results at Major Subsidiaries (Millions of yen) １Ｈ of YoY comparisons ◎Billings were up ¥55.8 billion, or 18.8%, year on year. In addition to the FY2011 FY2012 Change (%) return of demand restrained during the same period a year ago by the disaster, growth was spurred by subs

  17. Slide 17: MEMO

    ＜MEMO＞ November 12, 2012 Consolidated Financial highlights １Ｈ of FY2012 16

  18. Slide 18: Business Outlook for Fiscal 2012

    Consolidated Business Outlook for Fiscal 2012

  19. Slide 19: Business Outlook for Fiscal 2012 (1)

    Consolidated Business Outlook for Fiscal 2012（1） Following a Reexamination, Full-Year Performance Outlook Remains Unrevised The Company reexamined its full-year performance outlook in light of first-half performance and current conditions. However, because these reexamined estimates were not substan

  20. Slide 20: Business Outlook for Fiscal 2012 (2)

    Consolidated Business Outlook for Fiscal 2012（2） As of November 9, 2012 （Millions of yen） 1H 2H Full year FY2011 FY2012 YoY FY2011 FY2012 YoY FY2011 FY2012 YoY (Result) (Result) change （％） (Result) （forecast） change （％） (Result) （forecast） change （％） Billings 430,994 494,335 63,341 14.7% 547,327 542

  21. Slide 21: Business Outlook for Fiscal 2012 (3)

    Consolidated Business Outlook for Fiscal 2012（3） [Reference] “Approach Regarding Consolidated Performance Outlook for Fiscal Year Ending March 31, 2013” (announced May 11, 2012) Harness Advertising Market Recovery to Aim for ¥23.5 Billion in Operating Income ◎Macro environment: Japan’s advertising m

  22. Slide 22: Business Outlook for Fiscal 2012 (4)

    Consolidated Business Outlook for Fiscal 2012（4） [Reference] Consolidated Business Forecasts for Fiscal 2012 (announced May 11, 2012) As of May 11, 2012 （Millions of yen） 1H 2H Full year FY2011 FY2012 YoY comparisons FY2011 FY2012 YoY comparisons FY2011 FY2012 （result） （forecast） change （％） （result）

  23. Slide 23: The Medium-term Business Plan Progress

    The Medium-term Business Plan Progress Note: Full renderings of the abbreviations in this presentation are as follows. (HDY):Hakuhodo DY holdings, (H):Hakuhodo, (D):Daiko, (Y):Yomiko (MP):Hakuhodo DY media partners, (DAC):D.A.Consortium (HP):Hakuhodo products.

  24. Slide 24: Hakuhodo DY Group's Medium-term Business Plan

    Hakuhodo DY Group’s Medium-term Business Plan Core Medium-term The Hakuhodo DY Group strives to be a partner responsible for Strategy realizing optimized corporate marketing activities across all formats via the pursuit of next-generation, comprehensive marketing solutions. Core Engine for Strategy

  25. Slide 25: Strengthening Priority Strategic Domains (1) Internet domain

    Strengthening Priority Strategic Domains （1）Internet domain In the Internet domain (=i-media + i-production), billings rose 14% year on year, as the Group promoted various enhancement measures. Billings of Internet Domain (YoY) Concrete Measures （Billions of yen） 60 ・Upgrade of framework for provisi

  26. Slide 26: Strengthening Priority Strategic Domains (2) Marketing/Promotions domain

    Strengthening Priority Strategic Domains （2）Marketing/Promotions domain In the Marketing/Promotion domain, billings rose 24% year on year, thanks to growth in billings with existing prime customers, and structural enhancements made to Backs Group and others in the same business domain. Billings of M

  27. Slide 27: Strengthening Priority Strategic Domains (3) Global domain

    Strengthening Priority Strategic Domains （3）Global domain Billings in the Global domain rose 10% year on year, primarily from promoting the integration of domestic and foreign operations centered on prime Japanese customers. Business performance was strong in China and the rest of Asia. Billings of

  28. Slide 28: Tsutawaru Font note

    Text is this document is printed in “Tsutawaru Font,” an original font jointly developed by Hakuhodo Inc., TypeBank Co., Ltd., and Keio University. Developed based on the concept of universal design, the purpose of the font is to prevent reading errors and enhance the readability of the text.

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