Hakuhodo Dy Holdings Incorporated · TSE:2433

Hakuhodo Dy — Q3 FY2025 Earnings Presentation

28 slides from Hakuhodo Dy's earnings presentation, Feb 12, 2026

1. Slide 1: Consolidated Financial Highlights Third Quarter FY2025

   Consolidated Financial Highlights Third Quarter FY2025 (April–December, 2025) February 12, 2026 Ⓒ HAKUHODO DY Holdings Inc, All Rights Reserved. | CONFIDENTIAL

2. Slide 2: Highlights of Consolidated Results for Q3 FY2025

   Highlights of Consolidated Results for Q3 FY2025 Ⓒ HAKUHODO DY Holdings Inc, All Rights Reserved. | CONFIDENTIAL

3. Slide 3: Q3 FY2025 Consolidated Results

   Q3 FY2025 Consolidated Results • Due to the effect of changes in the scope of consolidation and a reactionary decline from the gain on the sale of Mercari, Inc. shares recorded in the previous fiscal year, billings decreased by 3.0% YoY; however, billings in Q3 (October–December) increased by 1.5% Y

4. Slide 4: Q3 FY2025 Consolidated Results (After Adjustments) 1

   Q3 FY2025 Consolidated Results (After Adjustments) 1 • Billings decreased by 2.7% YoY. Gross profit increased by 2.0% YoY. The gross margin improved by 1.2 percentage points. • SG&A expenses decreased by 1.4% YoY. Operating income before amortization of goodwill was ¥37.9 billion, an increase of ¥6.

5. Slide 5: Q3 FY2025 Consolidated Results (After Adjustments) 2

   Q3 FY2025 Consolidated Results (After Adjustments) 2 ⚫ The operating income before amortization of goodwill for Q3 YTD increased by ¥6.6 billion YoY. In particular, the growth in gross profit in Q3 (an increase of ¥5.9 billion YoY) contributed to this increase. • Q1: Gross profit was in line with th

6. Slide 6: Q3 FY2025 Consolidated Results (After Adjustments) 3

   Q3 FY2025 Consolidated Results (After Adjustments) 3 ⚫ The operating income before amortization of goodwill for Q3 YTD increased by ¥6.6 billion YoY. • Japan/Corporate: The top line fell below the previous year’s level due to factors such as the impact of changes in the scope of consolidation and a

7. Slide 7: Guidance for FY2025

   Guidance for FY2025 © Hakuhodo DY Holdings Inc. All rights reserved.

8. Slide 8: Guidance for FY2025

   Guidance for FY2025 ⚫ The guidance for the full fiscal year ending March 2026 remains unchanged from the previous forecast. Guidance for FY2025 （Millions of JPY） Forecast YoY Billings 1,650,000 +2.3% Revenue 970,000 +1.8% Operating Income 40,000 +6.4% Ordinary Income 43,000 +0.8% Net Income Attribut

9. Slide 9: Cautionary Statements Concerning Forward-looking Statements, Change in Accounting Standards & Note Concerning Audits

   Cautionary Statements Concerning Forward-looking Statements, Change in Accounting Standards & Note Concerning Audits Cautionary Statements Concerning Forward-looking Statements This presentation includes forward-looking statements concerning forecasts of operating results, business plans and policie

10. Slide 10: Appendix

    Appendix © Hakuhodo DY Holdings Inc. All rights reserved.

11. Slide 11: Interim Income Statement

    Interim Income Statement Japanese GAAP-basis Interim Income Statement for Q3 FY2025 YTD（9-Month） by Quarter（3-Month） （Millions of JPY） Actual YOY Q1 YOY Q2 YOY Q3 YOY Billings 1,115,175 -34,168 -3.0% 339,011 -3.8% 356,012 -7.0% 420,151 +1.5% Revenue 595,323 -64,188 -9.7% 169,820 -15.2% 196,310 -13.7

12. Slide 12: Results After Adjustments

    Results After Adjustments Q3 FY2025 YTD（9-Month） by Quarter（3-Month） Results After Adjustments （Millions of JPY） Actual YOY Q1 YOY Q2 YOY Q3 YOY Billings 1,115,175 -30,901 -2.7% 339,011 -2.9% 356,012 -7.0% 420,151 +1.5% Gross Profit 287,605 +5,532 +2.0% 85,815 +0.0% 94,117 -0.4% 107,671 +5.8% Gross

13. Slide 13: Results by Region

    Results by Region Q3 FY2025, YTD （Millions of JPY） Actual YOY Japan Billings 965,740 -17,763 -1.8% Revenue 445,888 -47,713 -9.7% Gross Profit 215,032 +4,993 +2.4% SG&A Expenses 154,884 +369 +0.2% Operating Income 60,147 +4,624 +8.3% Overseas Billings 156,210 -16,774 -9.7% Revenue 156,210 -16,774 -9.

14. Slide 14: Results by Region (YTD, by Quarter)

    Results by Region (YTD, by Quarter) YTD（9-Month） by Quarter（3-Month） Q3 FY2025 Japan (After Adjustments) （Millions of JPY） YTD Actual YOY Q1 YOY Q2 YOY Q3 YOY Billings 965,740 -14,496 -1.5% 294,367 -1.2% 303,713 -6.3% 367,658 +2.6% Gross Profit 215,032 +8,249 +4.0% 61,983 +1.2% 69,749 +1.2% 83,299 +

15. Slide 15: Results by Region (Japan: After Adjustments)

    Results by Region (Japan: After Adjustments) Q3 FY2025, YTD (Millions of JPY) Actual YOY Gross Profit & Operating Income before Amortization of Goodwill by Quarter Billings 965,740 -14,496 -1.5% (Millions of JPY) Gross Profit 215,032 +8,249 +4.0% Gross Margin 22.3% +1.2pt SG&A Expenses 154,884 +369

16. Slide 16: Results by Region (Overseas)

    Results by Region (Overseas) Q3 FY2025, YTD (Millions of JPY) Actual YOY Gross Profit & Operating Income before Amortization of Goodwill by Quarter Billings 156,210 -16,774 -9.7% (Millions of JPY) Gross Profit 77,063 -2,319 -2.9% Gross Margin 49.3% +3.4pt SG&A Expenses 80,273 -6,293 -7.3% Operating

17. Slide 17: Japan: Billings by Type of Service

    Japan: Billings by Type of Service Q3 FY2025, YTD (Millions of JPY) Actual YOY Composition Newspaper 17,171 -1,903 -10.0% 1.8% Magazine 4,125 -971 -19.1% 0.4% Radio 5,936 -760 -11.4% 0.6% Television 264,804 -15,274 -5.5% 28.2% Traditional Media Service Subtotal 292,038 -18,909 -6.1% 31.1% Internet M

18. Slide 18: Billings by Type of Service (YTD, by Quarter)

    Billings by Type of Service (YTD, by Quarter) Q3 FY2025 YTD（9-Month） by Quarter（3-Month） （Millions of JPY） YTD Actual YOY Q1 YOY Q2 YOY Q3 YOY Newspaper 17,171 -1,903 -10.0% 5,113 -7.6% 5,611 -7.4% 6,447 -13.8% Magazine 4,125 -971 -19.1% 1,121 -14.9% 1,341 -19.3% 1,662 -21.4% Radio 5,936 -760 -11.4%

19. Slide 19: Japan: Billings by Client Industry

    Japan: Billings by Client Industry Q3 FY2025, YTD （Millions of JPY） Actual YOY Composition Information/Communications 110,083 -3,215 -2.8% 12.7% Restaurants/Services 87,866 +3,996 +4.8% 10.1% Beverages/Cigarettes/Luxury foods 85,032 +760 +0.9% 9.8% Automobiles/Related products 74,670 +2,986 +4.2% 8.

20. Slide 20: Japan: Billings by Client Industry

    Japan: Billings by Client Industry ⚫ Positive Industries Finance/Insurance Q3 FY2025 Actual ¥ 64.5B YoY +¥ 7.2B (+12.7%) Household products ¥ 17.9B YoY +¥ 5.2B (+41.4%) ⚫ Negative Industries Government/Organizations Q3 FY2025 Actual ¥ 23.1B YoY -¥13.4B (-36.7%) Distribution/Retailing ¥ 34.2B YoY -¥1

21. Slide 21: Japan: Billings by Client Industry (by Quarter) 1

    Japan: Billings by Client Industry (by Quarter) 1 (Millions of JPY) Refer to the Notes on P.8 for the change in the companies included in the calculation of billings by client industry. 20 © Hakuhodo DY Holdings Inc. All rights reserved. YoY figures for FY2023 and FY2024 are based on data prior to c

22. Slide 22: Japan: Billings by Client Industry (by Quarter) 2

    Japan: Billings by Client Industry (by Quarter) 2 (Millions of JPY) Refer to the Notes on P.8 for the change in the companies included in the calculation of billings by client industry. © Hakuhodo DY Holdings Inc. All rights reserved. YoY figures for FY2023 and FY2024 are based on data prior to chan

23. Slide 23: Japan: Billings by Client Industry (by Quarter) 3

    Japan: Billings by Client Industry (by Quarter) 3 (Millions of JPY) Refer to the Notes on P.8 for the change in the companies included in the calculation of billings by client industry. 22 © Hakuhodo DY Holdings Inc. All rights reserved. YoY figures for FY2023 and FY2024 are based on data prior to c

24. Slide 24: Japan: Billings by Client Industry (by Quarter) 4

    Japan: Billings by Client Industry (by Quarter) ４ (Millions of JPY) Refer to the Notes on P.8 for the change in the companies included in the calculation of billings by client industry. 23 © Hakuhodo DY Holdings Inc. All rights reserved. YoY figures for FY2023 and FY2024 are based on data prior to c

25. Slide 25: Selling, General & Administrative Expenses

    Selling, General & Administrative Expenses Q3 FY2025, YTD （Millions of JPY） Actual YOY Major Change Factors in SG&A Expenses (Millions of JPY) Personnel 174,738 -1,270 -0.7% Q3 FY2024 SG&A Expenses 262,679 Rent 14,253 -1,014 -6.6% Change in scope of consolidation -2,050 Depreciations 8,737 +927 +11.

26. Slide 26: Other Income/Loss & Extraordinary Items

    Other Income/Loss & Extraordinary Items Q3 FY2025, YTD Other Income/Loss （Millions of JPY） Actual YOY Non-operating Income 4,157 -867 Interest Income 451 -79 Dividend Income 1,848 -123 Foreign Exchange Gains 850 +297 Investment Partnership Income - -756 Non-operating Expenses 3,216 +420 Interest Exp

27. Slide 27: Balance Sheet

    Balance Sheet （Millions of JPY） As of Dec. 31, 2025 Change * Composition Current Assets 661,311 -51,962 65.6% Cash & Deposits 164,165 -47,339 Notes and Accounts Receivable 397,023 -16,327 Non-current Assets 346,332 +9,414 34.4% Tangible Assets 52,452 -5,339 Intangible Assets 90,751 -8,859 Goodwill 5

28. Slide 28: Ⓒ HAKUHODO DY Holdings Inc, All Rights Reserved. | CONFIDENTIAL

    Ⓒ HAKUHODO DY Holdings Inc, All Rights Reserved. | CONFIDENTIAL

Hakuhodo DY Holdings — Q3 FY2025 Earnings Presentation on 6ix