Hakuhodo Dy Holdings Incorporated · TSE:2433
Hakuhodo Dy — FY2025 Earnings Presentation
46 slides from Hakuhodo Dy's earnings presentation, May 12, 2026
Slide 1: Consolidated Financial Highlights FY2025
Consolidated Financial Highlights FY2025 (April 2025–March 2026) May 12, 2026 Ⓒ HAKUHODO DY Holdings Inc, All Rights Reserved. | CONFIDENTIAL
Slide 2: Highlights of FY2025 Consolidated Results
Highlights of FY2025 Consolidated Results Ⓒ HAKUHODO DY Holdings Inc, All Rights Reserved. | CONFIDENTIAL
Slide 3: FY2025 Consolidated Results
FY2025 Consolidated Results ⚫ Achieved significant profit growth, with operating income increasing by 18.9% and net income attributable to owners of parent increasing by 55.8%. ⚫ Profitability steadily improved due to the control of SG&A expenses and the effects of structural reforms. （Millions of J
Slide 4: FY2025 Consolidated Results (After Adjustments) 1
FY2025 Consolidated Results (After Adjustments) 1 ⚫ Operating income before amortization of goodwill increased by 14.8%, exceeding the target of the current Medium-Term Business Plan (CAGR of 10% or higher). ⚫ Two efficiency indicators (gross margin / operating margin before amortization of goodwill
Slide 5: FY2025 Consolidated Results (After Adjustments) 2
FY2025 Consolidated Results (After Adjustments) 2 ⚫ Operating income before amortization of goodwill increased by ¥7.4 billion, driven by cost control in the first half and gross profit growth in the second half. ⚫ In particular, gross profit entered a recovery trend from Q3 onwards, and this growth
Slide 6: FY2025 Consolidated Results (After Adjustments) 3
FY2025 Consolidated Results (After Adjustments) 3 ⚫ Japan/Corporate: Achieved a ¥4.6 billion increase in profit for the full year, driven by strong growth in gross profit in the second half. ⚫ Overseas: Cost reductions through structural reforms offset top-line stagnation in the Greater China region
Slide 7: Guidance for FY2026
Guidance for FY2026 © Hakuhodo DY Holdings Inc. All rights reserved.
Slide 8: Guidance for FY2026
Guidance for FY2026 Guidance for FY2026 （Millions of JPY） Forecast YoY Billings 1,675,000 +6.0% Revenue 910,000 +5.7% Gross Profit 430,000 +5.9% Operating Income 46,700 +4.5% Ordinary Income 47,000 +2.0% Net Income Attributable to Owners of Parent 26,000 +55.0% Operating Income before Amortization o
Slide 9: Shareholder Returns for FY2026
Shareholder Returns for FY2026 © Hakuhodo DY Holdings Inc. All rights reserved.
Slide 10: Shareholder Returns
Shareholder Returns • The dividend forecast for FY2025 (ending March 2026) will be ¥32 per share annually, including the interim dividend already paid. Dividend forecast • The dividend forecast for FY2026 (ending March 2027) will be ¥32 per share annually. • We continue our initiatives to “improve c
Slide 11: Medium-Term Business Plan Progress
Medium-Term Business Plan Progress Abbreviations HC: Hakuhodo DY Holdings, H: Hakuhodo, D: Daiko Advertising, Y: YOMIKO ADVERTISING, MP: Hakuhodo DY Media Partners, ONE: Hakuhodo DY ONE, HT: HAKUHODO Technologies © Hakuhodo DY Holdings Inc. All rights reserved.
Slide 12: Medium-Term Business Plan (FY2024–FY2026)
Medium-Term Business Plan (FY2024–FY2026) ⚫ Our goal: creativity platform ✓ With sei-katsu-sha-centered creativity as our edge, the Hakuhodo DY Group aims to be a group that creates the future by Medium-term connecting sei-katsu-sha, organizations and society to generate new relationship value. stra
Slide 13: Medium-Term Business Plan Progress: FY2025 Full-Year
Medium-Term Business Plan Progress: FY2025 Full-Year FY2023 FY2026 FY2031 Thus far: Medium-Term Business Plan period: 3 years Focused on marketing business (advertising in Future outlook particular) Enhance profitability and create growth options Medium-term targets (for FY2026) Full-year results fo
Slide 14: 1. Initiatives in the Marketing Business
1. Initiatives in the Marketing Business 統合マーケティング Integrated Marketing Restructuring of デジタルマーケティング Digital Marketing marketing business コマースビジネス Commerce Business Consulting Business Content Business Creation 新たな of 成長オプションの創造 new growth options Incubation Business Technology Business グローバルビジネスの R
Slide 15: 1. Marketing Business: Driving Group Account Strategy (Domestic)
1. Marketing Business: Driving Group Account Strategy (Domestic) Established Group Account Strategy Division to maximize overall Group competitiveness Group-wide target: Gross Profit +5.9% / OM 14% Group Account Strategy Forming Optimal Teams by Leveraging Strengths of Each Group Company Division Bu
Slide 16: 1. Marketing Business: Accelerating Growth in Digital Domain
1. Marketing Business: Accelerating Growth in Digital Domain Improved profitability driven by integration synergies in ONE. Achieving No. 2 share in domestic digital advertising billings through Digital Holdings' Group participation Improving OM in ONE by Realizing Digital Holdings Joining the Group
Slide 17: 1. Marketing Business: Realizing Effects of Functional Restructuring and Collaboration
1. Marketing Business: Realizing Effects of Functional Restructuring and Collaboration Realizing effects of functional restructuring and collaboration among Group companies centered on Hakuhodo Generating landmark wins in competitive strongholds Unifying Front-line and Media Implementation of Integr
Slide 18: 1. Marketing Business: Promoting AI Development and Utilization
1. Marketing Business: Promoting AI Development and Utilization Established AI-ready planning environments and literacy across the Group Driving を推進 AI operational excellence and efficiency through Develop and utilize proprietary AI solutions Enhance AI skills for all Group employees Provided GenAI
Slide 19: 2. Initiatives in the Five Domains
2. Initiatives in the Five Domains 統合マーケティング Integrated Marketing Restructuring of デジタルマーケティング Digital Marketing marketing business コマースビジネス Commerce Business Consulting Business Content Business Creation 新たな of 成長オプションの創造 new growth options Incubation Business Technology Business Remodeling of グローバ
Slide 20: 2. The Five Domains: Growth of the Consulting Business
2. The Five Domains: Growth of the Consulting Business Group Collaboration Ecosystem: Consulting Business × Marketing Business Acquired large accounts/projects exceeding ¥10.0 billion. Consulting Business Consumer goods manufacturer: Infrastructure company: Over ¥10.0 billion Several billion yen x s
Slide 21: 2. The Five Domains: Business Expansion in Content and Strategic Rollout of IP Business
2. The Five Domains: Business Expansion in Content and Strategic Rollout of IP Business Utilizing content to solve corporate issues New monetization models including B2C B2B business Ownership of proprietary IP Music IP Sports IP Established Chapter-I, a joint venture with South Acquired shares in A
Slide 22: 2. The Five Domains: Enhancing Organizational Structure to Drive New Growth Options
2. The Five Domains: Enhancing Organizational Structure to Drive New Growth Options Integrating Group assets for faster decision-making Accelerating growth by combining functional integration with external expertise Structural Reform Strengthening of Expertise Integrating resources and assets from a
Slide 23: Ⓒ HAKUHODO DY Holdings Inc, All Rights Reserved. | CONFIDENTIAL
Ⓒ HAKUHODO DY Holdings Inc, All Rights Reserved. | CONFIDENTIAL
Slide 24: Appendix
Appendix © Hakuhodo DY Holdings Inc. All rights reserved.
Slide 25: Income Statement
Income Statement Japanese GAAP-basis Income Statement for FY2025 YTD（12-Month） by Quarter（3-Month） （Millions of JPY） Actual YOY Q1 YOY Q2 YOY Q3 YOY Q4 YOY Billings 1,580,460 -32,641 -2.0% 339,011 -3.8% 356,012 -7.0% 420,151 +1.5% 465,285 +0.3% Revenue 861,003 -92,313 -9.7% 169,820 -15.2% 196,310 -1
Slide 26: Results After Adjustments
Results After Adjustments FY2025 YTD（12-Month） by Quarter（3-Month） Results After Adjustments （Millions of JPY） Actual YOY Q1 YOY Q2 YOY Q3 YOY Q4 YOY Billings 1,580,460 -29,374 -1.8% 339,011 -2.9% 356,012 -7.0% 420,151 +1.5% 465,285 +0.3% Gross Profit 406,037 +9,694 +2.4% 85,815 +0.0% 94,117 -0.4% 1
Slide 27: Results by Region
Results by Region FY2025 （Millions of JPY） Actual YOY Japan Billings 1,363,926 -15,970 -1.2% Revenue 644,469 -75,642 -10.5% Gross Profit 304,654 +7,557 +2.5% SG&A Expenses 218,460 +3,317 +1.5% Operating Income 86,193 +4,239 +5.2% Overseas Billings 226,054 -16,650 -6.9% Revenue 226,054 -16,650 -6.9%
Slide 28: Results by Region (YTD, by Quarter)
Results by Region (YTD, by Quarter) YTD（12-Month） by Quarter（3-Month） FY2025 Japan (After Adjustments) （Millions of JPY） YTD Actual YOY Q1 YOY Q2 YOY Q3 YOY Q4 YOY Billings 1,363,926 -12,704 -0.9% 294,367 -1.2% 303,713 -6.3% 367,658 +2.6% 398,186 +0.5% Gross Profit 304,654 +10,813 +3.7% 61,983 +1.2%
Slide 29: Results by Region (Japan: After Adjustments)
Results by Region (Japan: After Adjustments) FY2025 (Millions of JPY) Actual YOY Gross Profit & Operating Income before Amortization of Goodwill by Quarter Billings 1,363,926 -12,704 -0.9% (Millions of JPY) Gross Profit 304,654 +10,813 +3.7% Gross Margin 22.3% +1.0pt SG&A Expenses 218,460 +3,317 +1.
Slide 30: Results by Region (Overseas)
Results by Region (Overseas) FY2025 (Millions of JPY) Actual YOY Gross Profit & Operating Income before Amortization of Goodwill by Quarter Billings 226,054 -16,650 -6.9% (Millions of JPY) Gross Profit 107,359 -540 -0.5% Gross Margin 47.5% +3.0pt SG&A Expenses 109,582 -5,857 -5.1% Operating Income -
Slide 31: Japan: Billings by Type of Service
Japan: Billings by Type of Service FY2025 (Millions of JPY) Actual YOY Composition Newspaper 24,132 -2,752 -10.2% 1.8% Magazine 5,635 -965 -14.6% 0.4% Radio 8,049 -765 -8.7% 0.6% Television 369,389 -2,131 -0.6% 27.9% Traditional Media Service Subtotal 407,207 -6,614 -1.6% 30.8% Internet Media 357,41
Slide 32: Billings by Type of Service (YTD, by Quarter)
Billings by Type of Service (YTD, by Quarter) FY2025 YTD（12-Month） by Quarter（3-Month） （Millions of JPY） YTD Actual YOY Q1 YOY Q2 YOY Q3 YOY Q4 YOY Newspaper 24,132 -2,752 -10.2% 5,113 -7.6% 5,611 -7.4% 6,447 -13.8% 6,960 -10.9% Magazine 5,635 -965 -14.6% 1,121 -14.9% 1,341 -19.3% 1,662 -21.4% 1,510
Slide 33: Japan: Billings by Client Industry
Japan: Billings by Client Industry FY2025 （Millions of JPY） Actual YOY Composition Information/Communications 159,617 +5,439 +3.5% 12.9% Restaurants/Services 123,763 +5,422 +4.6% 10.0% Beverages/Cigarettes/Luxury foods 112,024 -227 -0.2% 9.1% Automobiles/Related products 107,563 +6,372 +6.3% 8.7% Fi
Slide 34: Japan: Billings by Client Industry
Japan: Billings by Client Industry ⚫ Positive Industries Finance/Insurance FY2025 Actual ¥ 91.6B YoY +¥ 11.3B (+14.1%) Medical services/Education/Religion ¥ 21.3B YoY +¥ 7.4B (+53.3%) ⚫ Negative Industries Government/Organizations FY2025 Actual ¥ 54.9B YoY -¥ 25.9B (-32.1%) Distribution/Retailing ¥
Slide 35: Japan: Billings by Client Industry (by Quarter) 1
Japan: Billings by Client Industry (by Quarter) 1 (Millions of JPY) Refer to the Notes on P.46 for the change in the companies included in the calculation of billings by client industry. © Hakuhodo DY Holdings Inc. All rights reserved. YoY figures for the FY2024 is based on data prior to changes in
Slide 36: Japan: Billings by Client Industry (by Quarter) 2
Japan: Billings by Client Industry (by Quarter) 2 (Millions of JPY) Refer to the Notes on P.46 for the change in the companies included in the calculation of billings by client industry. © Hakuhodo DY Holdings Inc. All rights reserved. YoY figures for the FY2024 is based on data prior to changes in
Slide 37: Japan: Billings by Client Industry (by Quarter) 3
Japan: Billings by Client Industry (by Quarter) 3 (Millions of JPY) Refer to the Notes on P.46 for the change in the companies included in the calculation of billings by client industry. © Hakuhodo DY Holdings Inc. All rights reserved. YoY figures for the FY2024 is based on data prior to changes in
Slide 38: Japan: Billings by Client Industry (by Quarter) 4
Japan: Billings by Client Industry (by Quarter) ４ (Millions of JPY) Refer to the Notes on P.46 for the change in the companies included in the calculation of billings by client industry. © Hakuhodo DY Holdings Inc. All rights reserved. YoY figures for the FY2024 is based on data prior to changes in
Slide 39: Selling, General & Administrative Expenses
Selling, General & Administrative Expenses FY2025 （Millions of JPY） Actual YOY Major Change Factors in SG&A Expenses (Millions of JPY) Personnel 241,543 +1,179 +0.5% FY2024 SG&A Expenses 362,017 Rent 18,784 -1,531 -7.5% Change in scope of consolidation -2,902 Depreciations 12,145 +1,335 +12.4% Amort
Slide 40: Other Income/Loss & Extraordinary Items
Other Income/Loss & Extraordinary Items FY2025 Other Income/Loss （Millions of JPY） Actual YOY Non-operating Income 6,108 -3,666 Interest Income 505 -264 Dividend Income 2,218 +4 Foreign Exchange Gains 1,430 +1,430 Investment Partnership Income - -1,040 Non-operating Expenses 4,722 +26 Interest Expen
Slide 41: Balance Sheet
Balance Sheet （Millions of JPY） As of March 31, 2026 Change * Composition Current Assets 742,959 +29,685 68.7% Cash & Deposits 238,960 +27,455 Notes and Accounts Receivable 424,811 +11,460 Non-current Assets 338,172 +1,254 31.3% Tangible Assets 52,867 -4,924 Intangible Assets 91,990 -7,620 Goodwill
Slide 42: Cash Flow Statements
Cash Flow Statements FY2025 （Millions of JPY） Actual YOY Cash Flows from Operating Activities 68,361 -14,085 Cash Flows from Investing Activities -14,086 -556 Purchase of Property, Plant and Equipment -3,394 +485 Proceeds from Sales of Property, Plant and Equipment 70 -206 Purchase of Intangible Ass
Slide 43: Medium-term Business Plan: Summary of full-year progress in FY2025
Medium-term Business Plan: Summary of full-year progress in FY2025 Medium-term target Full-year result (for FY2026) for FY2025 CAGR of operating income after adjustments*1 and before amortization of goodwill At least +10% +14.3％ CAGR of gross profit after adjustments*1 At least +5% +2.3％ Medium-Term
Slide 44: Sustainability: Formulation of Basic Procurement Policies and Guidelines
Sustainability: Formulation of Basic Procurement Policies and Guidelines ⚫ Formulated the Basic Procurement Policies and Guidelines to secure stable procurement (QCD), drive social responsibility (human rights, environment), and strengthen compliance and risk management systems. We are committed to
Slide 45: Sustainability: Environmental Initiatives
Sustainability: Environmental Initiatives ⚫ We updated our Environmental Policy in response to changing societal expectations, including decarbonization, and in consideration of our Sustainability Policy and Materiality. ⚫ Additionally, we have established environmental targets aligned with internat
Slide 46: Cautionary Statements Concerning Forward-looking Statements, Change in Accounting Standards & Note Concerning Audits
Cautionary Statements Concerning Forward-looking Statements, Change in Accounting Standards & Note Concerning Audits Cautionary Statements Concerning Forward-looking Statements This presentation includes forward-looking statements concerning forecasts of operating results, business plans and policie