Coca-cola Femsa Sab De Cv Units Cons Of 5 Shs -l- + 3 Shs Series -b- · BMV:KOF/UBL

Coca-cola Femsa Sab De Cv Units Cons Of 5 Shs -l- + 3 Shs Series -b- — Coca-Cola FEMSA — Investor Presentation (January 2006)

20 slides from Coca-cola Femsa Sab De Cv Units Cons Of 5 Shs -l- + 3 Shs Series -b-'s investor presentation, January 2006

  1. Slide 1: Coca-Cola FEMSA

    Coca-Cola FEMSA January 2006

  2. Slide 2: Cautionary Statement

    Cautionary Statement FORWARD-LOOKING STATEMENTS This presentation contains “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 as amended. These forward-looking statements relate to Coca-Cola FEMSA, S.A. de C.V. and subsidiaries (“KOF”) and their bus

  3. Slide 3: KOF Evolution

    KOF Evolution We have faced an evolutionary process since the integration of the new territories, increasing our operating complexity… 2002 LTM Sep 05 ∆ 02-05 Volume (MM UC) 620 1,876 + 203% Revenues (MM US$) 1,685 4,453 + 164% Assets (MM US$) 1,546 6,181 + 300% Plants 9 30 + 21 Distribution Facilit

  4. Slide 4: Challenges resulting from the acquisition

    Challenges resulting from the acquisition We acquired operations with a high level of deterioration, markets poorly executed and significant challenges… Mexico: • Contain B-brands expansion • Deal with a more competitive environment Central America: • Increase per capita consumption • Develop an int

  5. Slide 5: Initiatives and Strategies Implemented

    Initiatives and Strategies Implemented During this period we focused our efforts on finding strategic and operating solutions to address these challenges… KOF • Development and implementation of multi-segmentation models Operations • Implement sharing commercial knowledge and best practices replicat

  6. Slide 6: Initiatives and Strategies Implemented

    Initiatives and Strategies Implemented During this period we focused our efforts on finding strategic and operating solutions to address the challenges… Colombia • Consolidation of manufacturing network • Design a competitive porftolio within the CSD flavor segment, and strengthen brand Coca-Cola at

  7. Slide 7: … and we have seen the results …

    … and we have seen the results … 7

  8. Slide 8: Fostering Market Development

    Fostering Market Development Multisegmentation strategy has allowed us to increase per capita consumption in our territories, resulting in a sustainable volume growth path KOF CSDs Per Capita Consumption CAGR CAGR KOF CSDs Volume (8 oz Servings) 1.9% 3.4% (MM UC) 214 KOF 1,595 KOF 208 1,549 206 85 1

  9. Slide 9: Successful Brand Portfolio Management

    Successful Brand Porftolio Management The development of our Product and Package Portfolio has been crucial to foster demand, demonstrating our capability to handle successfully a sophisticated portfolio 2005 Volume 2004 2003 2001 2002 2000 1999 1997 1996 1995 1994 Previous 1994 9

  10. Slide 10: KOF Mexico - Implementing a market multi-segmentation model

    KOF Mexico - Implementing a market multi-segmentation model • We have been developing an execution model segmented through a differentiated portfolio, adapting to the competitive environment of the country, like we did it in Argentina. • The revenue management strategies implemented in Argentina, ha

  11. Slide 11: KOF Mexico - Our “Portfolio of Choice”

    KOF Mexico - Our “Portfolio of Choice” • During the last two years we have redesigned our packaging portfolio, now offering more than 14 different packaging presentations for brand Coca-Cola in Mexico with different price points, from Ps. 4 up to Ps. 16 • Additionally, we are strengthening our flavo

  12. Slide 12: KOF Brazil – A Successful Turnaround Story

    KOF Brazil – A Successful Turnaround Story This experience provided us with the ability to take over the control of the presale function, developed the traditional channel, eliminating transshipment, improving our competitive position … Transhipment Traditional Channel % of Total Volume % of Total V

  13. Slide 13: KOF Colombia – A Story of Innovation

    KOF Colombia – A Story of Innovation When we arrived in Colombia, we found an overdeveloped flavor segment and a very weak competitive position of KO Brands (market breakdown was 52% flavors and 48% Colas(1)) Together with KO, we built a new flavor portfolio to increase our market share in this segm

  14. Slide 14: Leveraging on a strong and flexible asset base…

    Leveraging on a strong and flexible asset base… Completing the integration and streamlining our asset base, let us develop a more flexible and solid platform to foster growth Operating Efficiencies Indicators 2003 LTM 2005 Var 03-05 Plants 52 30 - 22 Distribution Facilities 284 237 - 47 Line Utiliza

  15. Slide 15: …our initiatives are supporting our growth…

    …our initiatives are supporting our growth… Our financial results in the first nine months of 2005 showed the results of our strategic initiatives implemented during the last three years intended to improve our market position and our competitive performance… Sales Volume Revenues EBITDA (MM UC) (MM

  16. Slide 16: ...with a balanced geographic diversification…

    ...with a balanced geographic diversification… Volume 9M05 (1,396.9 MM UC) Revenues 9M05 (US$3,417 MM) (1) Argentina Argentina 5% 8% Brazil 12% Brazil 13% Venezuela 10% 9% Mexico Mexico Venezuela 55% 57% Colombia 9% 9% Colombia Central 7% 6% Central America America Highlights EBITDA 9M05 (US$740 MM)

  17. Slide 17: …remaining one of the most profitable bottlers globally…

    …remaining one of the most profitable bottlers globally… Our profitability levels are one of the highest worldwide… LTM September 05 EBITDA Margin 26.5% 23.7% 22.2% 22.0% 20.9% 18.4% 16.7% 14.2% 13.5% KOF Arca Andina KOF Contal Amatil* Hellenic PBG CCE Mexico Source: Analyst and Companies reports *A

  18. Slide 18: …with a healthy and strong balance sheet…

    …with a healthy and strong balance sheet… After the acquisition we have managed to reduce net debt by US$734 mm Cash KOF Net Debt 3,000 $2,828 330 $2,574 2,500 248 $2,319 $2,242 $2,413 $2,218 208 510 323 290 $2,012 2,000 248 1,500 2,498 2,326 1,000 2,111 1,919 1,928 1,903(2) 1,764 500 0 Exchange May

  19. Slide 19: … creating sustainable value for our stakeholders

    … creating sustainable value for our stakeholders Our stakeholders have seen significant increases in their investment during the last decade… Market Capitalization (Million US$) 5,449 4,801 4,387 4,099 3,188 2,755 2,860 2,503 2,551 1,888 1,372 1,170 879 1994 1995 1996 1997 1998 1999 2000 2001 2002

  20. Slide 20: Growth opportunities

    Growth opportunities • Improve per capita consumption • Favorable population and GDP growth • Opportunity to develop a segmented product portfolio, as in Argentina, in all our territories • Foster single serve consumption through a wider packaging portfolio • Opportunity to capture flavored carbonat

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