Coca-cola Femsa Sab De Cv Units Cons Of 5 Shs -l- + 3 Shs Series -b- · BMV:KOF/UBL
Coca-cola Femsa Sab De Cv Units Cons Of 5 Shs -l- + 3 Shs Series -b- — Coca-Cola FEMSA — Investor Presentation (2024)
21 slides from Coca-cola Femsa Sab De Cv Units Cons Of 5 Shs -l- + 3 Shs Series -b-'s investor presentation, 2024
Slide 1: Future-Ready: Our Sustainable Growth Model
FUTURE-READY OUR SUSTAINABLE GROWTH MODEL IAN CRAIG CEO Coca-Cola FEMSA
Slide 2: Forward-Looking Statements
FORWARD-LOOKING STATEMENTS This presentation contains “forward-looking statements”. These forward-looking statements relate to Coca-Cola FEMSA, S.A.B. de C.V., its subsidiaries (“KOF”), and their businesses and are based on KOF management’s good faith expectations regarding KOF and its businesses. F
Slide 3: Coca-Cola FEMSA at a glance
+272 M 56 PEOPLE SERVED PLANTS +2.1 M 252 POINTS OF SALES DISTRIBUTION CENTERS 2.4 M 11,457 COLD DRINK EQUIPMENTS TRUCKS +4.0 B UC USD13.8 B USD 2.6 B 18.9% Volume(1) Revenues Adj. EBITDA(2 Adj. EBITDA margin(2 (1) Unit cases (2) Adjusted EBITDA = operating income + depreciation + amortization & oth
Slide 4: Our strategy consists of six pillars to deliver on our full potential
OUR STRATEGY CONSISTS OF SIX PILLARS TO DELIVER ON OUR FULL POTENTIAL GROW THE CORE BE THE PREFERRED STRATEGIC M&A DE-BOTTLENECK OUR STRENGTHEN OUR FOSTER A COMMERCIAL PLATFORM INFRASTRUCTURE & CUSTOMER-CENTRIC CULTURE SUSTAINABLE FUTURE allt THE ENTERPRISE
Slide 5: Deep dive on the first two pillars: Grow the Core
TODAY WE WILL TAKE A DEEP DIVE ON THE FIRST TWO PILLAR OF OUR STRATEGY: GROW THE CORE GROWTH ENABLERS GROW THE CORE = Eg & A pore) a (7 he a oe)
Slide 6: ¿En vidrio sabe mejor?
¿En vidrio sabe mejor? (1) 2023 vs 2022 Results
Slide 7: 25% volume growth in modern trade through execution and enhanced shopper experiences
25% VOLUME GROWTH IN MODERN TRADE THROUGH EXECUTION AND ENHANCED SHOPPER EXPERIENCES
Slide 8: ai \beoay aml!
ai \beoay aml! ‘ a Pal Sat, “li inn [—) = <= —_— — — (—] ce oS — ce —J w = bad (—}] — = = = ow [—) a. (—) c a. ad — } = a bad a = ce — —_ = = S = [—} = c — (a-) = => (—} c _- = wn ow bad -— had — — = bast _-* = [—] [a )
Slide 9: 1Q24 volume growth vs PY
1Q24 volume growth vs PY (1) 2023 KOF MX volumes include 59 million UC from aquisition of Cristal bulk water business. Organic growth in 2023 was 5.5%
Slide 10: Recovering our relative competitive position in sparkling and growing share in stills
RECOVERING OUR RELATIVE COMPETITIVE POSITION IN SPARKLING AND GROWING SHARE IN STILLS DRIVEN BY WATER AND ENERGY 2023 SOS GAINS IN KOF MEXICO CSD’s -0.6pp Stills -0.8pp
Slide 11: Be the Preferred Commercial Platform
TODAY WE WILL TAKE A DEEP DIVE ON THE FIRST TWO PILLAR OS OUR STRATEGY: BE THE PREFERRED COMMERCIAL PLATFORM GROW THE CORE BE THE PREFERRED COMMERCIAL PLATFORM
Slide 12: KOF enjoys key rights to win across Latin America's B2B space
KOF ENJOYS KEY RIGHTS TO WIN ACROSS LATIN AMERICA’S B2B SPACE »™ a Ali «uu ae A by # 4\ » 4 e i KANTAR. § N fi in na CUSTOMERS’ LARGEST USER BASE LOGISTICS & DISTRIBUTION TALENTED TEAM, FAVORITE BRANDS IN LATIN AMERICA EXPERTISE EXECUTION WARRIORS
Slide 13: Slide 13
Slide 14: Juntos+ customer and sales force platform
Customers Sales Force Personalize our customers Enable our Salesforce with experience through new tools and activities to analytical products develop our clients End-to-end Personalized Customer Experience at every touchpoint engineered by Gen AI & Platform Analytics KO Portfolio Monetize Grow The C
Slide 15: Revenues and digital orders FY'23
Revenues FY’23 Digital Orders FY’23
Slide 16: AI models and data inputs
Collaborative filtering and Implicit feedback Financial & Commercial Clustering and optimization models Supply Chain Variables Sociodemographic from statistics bureau Large Language Models Image generation (DALL-E) Market research
Slide 17: All our algorithms are developed in-house and are KOF proprietary
Revenue Uplift ▪ AI Driven image & ▪ “Pedido Rápido” ▪ AI driven dynamic clustering, ▪ Productivity Improvement [Min] text generation ▪ Implemented via our at a customer level From To ▪ Push & In-app omnichannel phygital notifications platform Target 70 8 8.8x Group Initiatives Clients Creation 28 0
Slide 18: Juntos+ client adoption and program capabilities
Juntos+ Clients adoption Monthly Clients w/redemption Back-end program capabilities customer satisfaction
Slide 19: Juntos+ Advisor
Categories development Juntos+ Advisor MVP Guided AI-based Sales Force activities Missions definition, personalized for each client Juntos+ Advisor Redefining how to engage with Self- our Sales Force via a gamified Incentive Execution user interface Model Lean Processes Juntos+ V4 Order Taking In-cl
Slide 20: Collaboration with clients: sell-out, inventory and on-shelf availability
Collaboration with clients and KOF areas, through dashboards Points of and routines ▪ Sell-out & Inventory Sale ▪ Smart Tasks ▪ Segmented information ▪ Universal product code scanner MEX BRA ▪ Improve Fill Rate ▪ Prevent Out of Stock Productivity On Shelf Availability +4pp MX +1pp MX +1pp BR +3pp BR
Slide 21: Building on growth momentum; taking Juntos+ v4.0 to the next level
• Building on the growth momentum of our core business • Taking Juntos+ v4.0 to the next level with the deployment of advanced AI capabilities • Continue fostering a customer-centric and psychologically safe culture