Slide 1: Profoto Q2 report
efficiency Profoto Q2 re July 18, 2025 _ (@)Profoto The light shaping company
Slide 2: Today's speakers
Today's speakers CEO Anders Hedebark anders.hedebark@profoto.com Acting CFO x» ww Linus Marmstedt linus.marmstedt@profoto.com Head of IR Amanda Astr6m amanda.astrom@profoto.com (=|Profoto The light shaping company~
Slide 3: Summary
lien Apruzzese Summary Net sales decreased by 13 percent to SEK 171m (196). Organic growth was negative 7 percent: o Mainly explained by continued uncertainty, which has led to cautious customers. EBIT was SEK 18m (36), corresponding to an EBIT margin of 11 percent (19): o Decline primarily explaine
Slide 4: Sales decline in all regions, but currency effect plays a big part
Sales decline in all regions, but currency effect plays a big part Hl Americas MB EMEA [Ml APAC + Adjusted for currency effects, Americas was flat in the quarter: o Uncertainty and reduced willingness to invest persisted in the second quarter, but were partly offset by advance purchases ahead of the
Slide 5: Successful launches and strong entry into the LED market
Successful launches and strong entry into the LED market * We took a major step into the LED market with the launch of three new LED products - LP2000C, L600C and L6OOD: o Launched at Cine Gear Expo in Los Angeles - a leading industry trade show for film and media production. o Our products attracte
Slide 6: After nine successful product launches LTM we now have an updated product portfolio
After nine successful product launches LTM we now have an updated product portfolio Studio lights a2 ! Ligo0D LP2000c AIO L600Cc L600D °21 Product launches LTM C\Profoto The light shaping company
Slide 7: Total addressable market increases from SEK 3.5bn to SEK 14.7bn thanks to LED launches
Total addressable market increases from SEK 3.5bn to SEK 14.7bn thanks to LED launches LED - Film SEK 3.1bn LED - Dealers- large studios and creator economy SEK 8.1bn Flash SEK 3.5bn 2025 &Profoto Source: Company internal data The light shaping company»
Slide 8: Earnings affected by low sales volume, partially offset by cost reductions
Earnings affected by low sales volume, partially offset by cost reductions Net sales 26% 25% 26% Q2 aN SEK vee 10% 11% > (0) 172 al aval 196 164 200 164 a EBIT margin SEK 48m (36) wong Q2 Q3 Q4 ai Q2 Q3 Q4 ai Q2 -47% 6 (19) 2023 2024 2025 Hl Sales @@ Adj. EBIT margin CProfoto 8 1. Organic growth -6,
Slide 9: Earnings continues tailing down on quarterly basis
9 Earnings continues tailing down on quarterly basis 30% p9% Net sales LTM a ee , S% 21% 21% 21% SEK 700m (742) a ee 17% -6%! Adj. EBITLTM Adj. EBIT HHI 1 | SEK 117m (156) marginLTM or or -24% 17% (21) 2028 02d 2028 Ml Sales LTM © Adj. EBIT margin LTM CProfoto 1. Organic growth -5,7%. The light shap
Slide 10: Cost saving efforts are beginning to show results, further decrease of cost base expected in H2
Cost saving efforts are beginning to show results, further decrease of cost base expected in H2 111 110 105 93 os 59 * Savings plan announced in Q1 is expected to reduce cost base by around 20%: o Corresponding to an improved cash flow of SEK 60-80m on an annualized basis. o Of which approximately S
Slide 11: With an updated flash portfolio and a successful LED launch we are now reducing the total R&D spend
n With an updated flash portfolio and a successful LED launch we are now reducing the total R&D spend 18% 16% 13% 20% 19% 9 ee + Nise 2018 2019 =2020 2021 2022 2023 2024 2025 2025 Q2Run QILTM Q2LTM rate HI R&D Spend, SEXm © R&D Spend/Net sales, % Objective spend, 10% Competitive product portfolio in
Slide 12: To summarize
To summarize * Q2 result is affected by a persistent challenging market. * Five successful product launches in the quarter: o Very positive response to the launch of our new LED products - shipping to start in Q4. * Cost reduction starting to have an effect: o Full effect expected in Q4. * Great upd
Slide 13: Questions
Questions (=|Profoto 13 Photo credit: Lindsay Adler The light shaping company~
Slide 14: Third quarter report, October 23, 2025
14 Third quarter report, October 23, 2025 Head of IR | 5 Amanda Astr6m amanda.astrom@profoto.com (a) Profoto The light shapi
Slide 15: Profoto
(#)Profoto The light shaping company™