Profoto Holding Ab · OMXSTO:PRFO
Profoto Holding Ab — Q3 2025 Earnings Presentation
15 slides from Profoto Holding Ab's earnings presentation, Oct 23, 2025
Slide 1: Quarter characterized by weak demand in the US and EMEA
Quarter characterized by weak demand in the US and EMEA Profoto Q3 report 2025 October 23, 2025 1
Slide 2: Today's speakers
Today's speakers CEO CFO Head of IR Anders Hedebark Linus Marmstedt Amanda Åström anders.hedebark@profoto.com linus.marmstedt@profoto.com amanda.astrom@profoto.com 2
Slide 3: Q3 summary
Q3 summary • Net sales decreased by 28 percent to SEK 119m (164). Organic growth was negative 23 percent: o Weak demand in Americas and EMEA driven by continued macroeconomic uncertainty and dealer inventory build-up in the second quarter. • Adjusted EBIT was SEK -10m (30), corresponding to an EBIT
Slide 4: Weak demand in our largest markets
Weak demand in our largest markets Quarter • USA demand below expectations: Americas EMEA APAC o Explained by previous dealer inventory build-up ahead of tariff changes, and strong sales of new products in the second quarter. -28% • Cautious dealers and end customers in EMEA: 164 o Sustained macroec
Slide 5: Sales down 11% organically on a year-to date basis
Sales down 11% organically on a year-to date basis YTD • The period is affected by trade policy volatility and Americas EMEA APAC macroeconomic uncertainty, which has dampened demand in Americas and EMEA. -14% • Individual quarters are affected by different factors, such as 530 inventory build up at
Slide 6: With customer needs changing, we remain focused on delivering relevant solutions
With customer needs changing, we remain focused on delivering relevant solutions Profoto LED Portfolio • The move towards more LED-based solutions is continuing. • We are well positioned for this change with our recently launched LED portfolio. L1600D LP2000C o Expected to start shipping in Q4 this
Slide 7: Earnings affected by low sales volume and negative operational leverage
Earnings affected by low sales volume and negative operational leverage Q3 2025 25% 26% Net sales 20% 20% 19% 18% Q3 10% 11% SEK 119m (164) -27.5%1 -8% 204 196 200 172 171 164 164 171 119 Adj. EBIT Adj. EBIT margin Q3 Q3 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 SEK -10m (30) -8.4% (18.4) 2023 2024 2025 Sales Adj.
Slide 8: Net sales down 11%, adj. EBIT margin 12%
Net sales down 11%, adj. EBIT margin 12% LTM Net sales 29% 26% LTM 23% 21% 21% 21% 19% SEK 654m (734) 17% 12% -10.9%1 813 787 729 742 734 731 724 700 645 Adj. EBIT Adj. EBIT margin LTM LTM Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 SEK 77m (152) 11.8% (20.6) 2023 2024 2025 Sales Adj. EBIT margin 8 1. Organic growth
Slide 9: Several actions taken to meet changing market conditions
Several actions taken to meet changing market conditions • Previously announced cost savings are being executed according to plan. Adjustments SEKm o Cost base will be reduced by SEK 80m to Restructuring costs approximately SEK 320m, corresponding to a 20 6 percent reduction. (StyleShoots) • Restruc
Slide 10: Cost saving initiatives are working – full impact to be realized in Q4
Cost saving initiatives are working – full impact to be realized in Q4 -28% 110 111 105 91 93 89 • Savings plan announced in April is 80 expected to reduce cost base by approx. 20%: o Corresponding to an improved cash flow of SEK 60-80m on an annualized basis. o Of which approximately SEK 30m will p
Slide 11: A change in the ratio between capitalization and amortization affects EBIT negatively
A change in the ratio between capitalization and amortization affects EBIT negatively 35 34 31 26 25 • A shift in the ratio between capitalizations 21 and amortization is putting pressure on 20 20 earnings. 16 15 13 • This is the result of a change in the 6 7 capitalization rate within R&D and the i
Slide 12: To summarize
To summarize • Weak demand in our largest markets. • A change in the ratio between capitalization and amortization affects EBIT negatively. • Several actions taken to meet new market conditions. • Previously announced cost savings are being implemented according to plan. • We continue to invest in t
Slide 13: Questions
Questions 13 Photo credit: Lindsay Adler
Slide 14: Year-end report, February 11, 2026
Year-end report, February 11, 2026 Head of IR Amanda Åström 14 amanda.astrom@profoto.com 14
Slide 15: Profoto
(#)Profoto The light shaping company™